Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry Potter and the Cursed... Continue reading at 'AdWeek'
[ AdWeek | 2019-10-10 20:54:51 UTC ]
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UK publisher and book packager Orpheus Books has launched a free online encyclopedia for children aged 8-13. Orpheus m.d. Nicholas Harris said he decided to create www.Q-files.com because he saw a gap in the market. “We realised there was a lack of resources like this on the internet. We’ve... Continue reading at The Bookseller
[ The Bookseller | 2015-01-29 00:00:00 UTC ]
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Novelist Robert Harris calls on the BBC to give books more coverage "at a time when they're really fighting like crazy for a bit of space". Continue reading at BBC News
[ BBC News | 2015-01-28 00:00:00 UTC ]
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Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images.The move -- which comes with the rollout of 23 Stories by Conde Nast, a new department charged with creating content for brands --... Continue reading at Advertising Age
[ Advertising Age | 2015-01-27 00:00:00 UTC ]
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This week on the Digiday Podcast we give the digital media world a reality check. The post Digiday Podcast Ep 2. Make or break time for VC-backed publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-23 00:00:00 UTC ]
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Bloomberg Businessweek's latest cover offers a first for the magazine, according to Josh Tyrangiel, the magazine's editor in chief. This week's cover features @bw's first-ever shirtless male model! http://t.co/EOIqeFKvwB pic.twitter.com/QD2EiKXZFv Continue reading at AdAge.com Continue reading at Advertising Age
[ Advertising Age | 2015-01-22 00:00:00 UTC ]
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Michael O’Mara Books has acquired the autobiography of BBC Radio 2 presenter ‘Whispering’ Bob Harris. Lesley O’Mara, m.d., brokered the deal for world rights from Harris. The DJ and presenter has been in the music industry for more than 40 years, with stints on BBC Radio 1. He also presented... Continue reading at The Bookseller
[ The Bookseller | 2015-01-21 00:00:00 UTC ]
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A good book is all you ever used to need on the beach but data-use figures show we're still reaching for our cellphones even when we're on holiday. Continue reading at Stuff
[ Stuff | 2015-01-17 00:00:00 UTC ]
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Ad fraud has been going on for decades. However, the sophistication of today’s ad fraud is something that puts sticky fingered program managers of yore to shame. The post Ad fraud: The oldest trick in the media book appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-16 00:00:00 UTC ]
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Time Inc., the nation's largest magazine publisher, introduced a new website on Monday that collects articles about do-it-yourself projects and home decor from its magazines and several dozen partner websites, including Apartment Therapy.The new site, called "The Snug," is aimed at millennials... Continue reading at Advertising Age
[ Advertising Age | 2015-01-13 00:00:00 UTC ]
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It's clear that the business of magazines is under pressure, but they continue to exert an outsized influence on culture, food, politics and more. Despite the business challenges, they're still sexy. Articles become movies and editors become celebrities. A short blurb turns a product into a... Continue reading at Advertising Age
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one... Continue reading at Advertising Age
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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Ad featuring photograph of young woman in lingerie posed on a bed, headlined ‘Interns wanted’, since removed News Corp Australia’s most popular magazine insert has advertised for fashion interns by using a photo of a young woman dressed in underwear on all fours on a bed.Murdoch's Sunday Style... Continue reading at The Guardian
[ The Guardian | 2015-01-09 00:00:00 UTC ]
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Native advertising became a full-blown phenomenon in online publishing in 2014. Here's what we learned about it this year. The post 5 things we learned about native ads in 2014 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-31 00:00:00 UTC ]
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More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed exclusive deals with Time Inc., News Corp., American Media Inc. and Wenner Media and will help them sell ad units that feature photography, videos and other types of... Continue reading at AdWeek
[ AdWeek | 2014-12-24 00:00:00 UTC ]
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It's like the phrase "curl up with a good book" was invented for the month of December. Here's what we're reading by the fire. The post A Time-Traveling Graphic Novel and More Great Books We’re Reading This Month appeared first on WIRED. Continue reading at Wired
[ Wired | 2014-12-24 00:00:00 UTC ]
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The New York Times will fire 21 union employees starting today, according to the union, exceeding the total number of job cuts the newspaper publisher had originally said was needed to reduce costs.New York Times Co. had accepted the buyout applications of 57 union employees and almost 30... Continue reading at Advertising Age
[ Advertising Age | 2014-12-17 00:00:00 UTC ]
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A large magazine publisher is trying to stay on the digital cutting edge. On Tuesday, Time Inc. announced that it would accept payments in Bitcoin for certain subscriptions. Like many companies that have started accepting Bitcoin, Time Inc. ha ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-12-17 00:00:00 UTC ]
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Author Robert Harris will chair the judging panel for the 2014 Costa Book of the Year. He will be joined by writers Maggie O’Farrell, Bernadine Evaristo, Jonathan Stroud, Owen Sheers and Wendy Moore, actress Dame Diana Rigg, the BBC’s economics editor Robert Peston, and actress Samantha... Continue reading at The Bookseller
[ The Bookseller | 2014-12-16 00:00:00 UTC ]
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Most great hip-hop collaborations involve an MC and a producer. For 36 Seasons, Pretty Toney turned elsewhere.Last year, comic artist Matthew Rosenberg, a lifelong Wu-Tang Clan fan, sent off pitches to several rappers with ideas for album stories. When he got the call that rapper Ghostface... Continue reading at Fast Company
[ Fast Company | 2014-12-10 00:00:00 UTC ]
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Everyone poops.It's not just the name of a children's book by Taro Gomi, it's a simple fact of life. But it's not something you'd pick up if you watched toilet-related advertising. Take toilet paper, for example. If you were an alien anthropologist who sat through three decades of toilet paper... Continue reading at Advertising Age
[ Advertising Age | 2014-12-09 00:00:00 UTC ]
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