Hearst is likely to call its forthcoming Dr. Mehmet Oz magazine "The Good Life," according to two people familiar with the matter. The title will likely also include the celebrity physician's name, though it's unclear precisely how that will be presented.A Hearst spokeswoman declined to comment.Hearst, the publisher of Esquire and Cosmopolitan, plans to announce the magazine's name on Oct. 15 as part of an event it's calling a magazine upfront, a reference to the TV industry's annual presentations to ad buyers and negotiations for ad inventory. Two pilot issues of the Dr. Oz venture are due starting early next year, the company has said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-09-28 00:00:00 UTC ]
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The VSCO Cam app has developed a pretty dedicated following of serious mobile photographers. Over the summer Visual Supply Co. even unveiled a minimalist publishing platform called VSCO Grid. But ties between the two were... let's say, weak. An... Continue reading at Engadget
[ Engadget | 2014-02-12 00:00:00 UTC ]
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Gannett's Indianapolis Star is happily learning what movie studios have long known: Ghost stories are a huge draw."The exorcisms of Latoya Ammons," a 5,300-word feature by investigative reporter Marisa Kwiatkowski, has become one of the most widely read pieces in the paper's history since it was... Continue reading at Advertising Age
[ Advertising Age | 2014-02-12 00:00:00 UTC ]
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Understanding why and how readers engage with the product will inform your marketing. Continue reading at Folio Magazine
[ Folio Magazine | 2014-02-11 00:00:00 UTC ]
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DreamWorks Animation is launching DreamWorks Press as an internal umbrella for digital and print books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-10 00:00:00 UTC ]
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Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB... Continue reading at AdWeek
[ AdWeek | 2014-02-10 00:00:00 UTC ]
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Computer auction-based system is set to go beyond its roots in display sector but questions remain on transparencyProgrammatic trading of advertising has been around for a decade or so, but advocates believe 2014 could be the year it breaks out beyond its online display roots and takes hold in... Continue reading at The Guardian
[ The Guardian | 2014-02-10 00:00:00 UTC ]
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Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB... Continue reading at AdWeek
[ AdWeek | 2014-02-09 00:00:00 UTC ]
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Collaborative publishing website Medium, which aims to reinvent the blog, secures first external investmentMedium, Twitter co-founder Ev Williams's online publishing venture, has no shortage of ambition – to reinvent the blog as a digital storytelling format and match the impact of the... Continue reading at The Guardian
[ The Guardian | 2014-02-02 00:00:00 UTC ]
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At the January 27 inaugural gala for Seriously Entertaining, a monthly “literary cabaret,” the actress Uma Thurman read three fiery passages as part of a literary quiz called “Tip of My Tongue.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-01 00:00:00 UTC ]
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Without Betty Cornell, 15-year-old Maya Van Wagenen would be in a very different place. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-01 00:00:00 UTC ]
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There are very few occasions when bringing together the UK's celeb hack pack would be anything other than akin to juggling dynamite. But knives were sheathed and cutting comments zipped in a remarkable display of support for Gavin Reeve-Daniels, deputy editor of Heat magazine, who was diagnosed... Continue reading at The Guardian
[ The Guardian | 2014-01-30 00:00:00 UTC ]
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Peter Robinson has claimed his first ever Official UK Top 50 number one. The mass-market edition... Continue reading at The Bookseller
[ The Bookseller | 2014-01-29 00:00:00 UTC ]
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The whole point of owning an Amazon tablet is that you're eventually gonna buy stuff. Want movies? Amazon's got you covered. Music? Time to check out Amazon's MP3 store. And then, of course, there's books: Amazon expects you to buy lots and lots of ... Continue reading at Engadget
[ Engadget | 2014-01-29 00:00:00 UTC ]
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Ex-employee accuses corporation of allowing 'inaccurate statements' to be made to MPs over failure of digital initiativeThe BBC chief technology officer dismissed over the failure of the Digital Media Initiative, the IT project scrapped last year at a cost of nearly £100m to licence fee payers,... Continue reading at The Guardian
[ The Guardian | 2014-01-28 00:00:00 UTC ]
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The re-booted iteration of Oprah's influential book club is leveraging multiple platforms in print and digital for maximum exposure and engagement. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-27 00:00:00 UTC ]
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The past few years have seen a resurgence of independent booksellers, with new shops opening in communities that haven’t previously had many bookstores, or that had only Borders outlets—until the chain went under in 2011. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-24 00:00:00 UTC ]
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Independent which brought the Millennium trilogy to millions of English-language readers puts company up for saleThe publisher behind The Girl With the Dragon Tattoo, independent press Quercus, has put itself up for sale in what it has described as a "challenging" and "increasingly competitive"... Continue reading at The Guardian
[ The Guardian | 2014-01-22 00:00:00 UTC ]
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Traditional book publishing has met its match in the founder of Blackprint press.Yaba Blay has no problem confessing that she is a "recovering overachiever." Which is not surprising since she is also currently a professor of Africana Studies at Drexel University in Philadelphia, co-director of... Continue reading at Fast Company
[ Fast Company | 2014-01-22 00:00:00 UTC ]
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The court overseeing the Chapter 7 liquidation of Good Enterprises has approved a motion allowing Simon & Schuster to continue distributing the Good Books titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-21 00:00:00 UTC ]
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A recent commentary in Jacobin raises the question of whether young people are being fed a lie about following their passionMany 20 and 30-somethings (if not those older and younger than that) grew up hearing the advice that all you need to do in life is "find your passion". The implication is... Continue reading at The Guardian
[ The Guardian | 2014-01-21 00:00:00 UTC ]
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