Hearst's Dr. Oz Magazine Takes Shape as 'The Good Life,' Pitches Buyers

Hearst is likely to call its forthcoming Dr. Mehmet Oz magazine "The Good Life," according to two people familiar with the matter. The title will likely also include the celebrity physician's name, though it's unclear precisely how that will be presented.A Hearst spokeswoman declined to comment.Hearst, the publisher of Esquire and Cosmopolitan, plans to announce the magazine's name on Oct. 15 as part of an event it's calling a magazine upfront, a reference to the TV industry's annual presentations to ad buyers and negotiations for ad inventory. Two pilot issues of the Dr. Oz venture are due starting early next year, the company has said. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-09-28 00:00:00 UTC ]
News tagged with: #people familiar #tv industry #ad buyers #ad inventory

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Save the Children takes literacy campaign to House of Lords

Children’s charity Save the Children took its Change The Story literacy campaign to the... Continue reading at The Bookseller

[ The Bookseller | 2014-01-21 00:00:00 UTC ]
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Good Enterprises Winds Down

A lengthy filing posted on January 10 in the U.S. Bankruptcy Court for Eastern Pennsylvania provides a glimpse of some of the inner workings of Good Enterprises (the parent company of Good Books), which filed for Chapter 7 liquidation on December 11. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-17 00:00:00 UTC ]
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As The Independent's sales fall to a new low, will anyone take it on?

The Independent is a calling card across the world, the paper's former owner, Tony O'Reilly, once told me. It was one of the major reasons he fought so hard to acquire the Indy and why he was prepared to lose so much money afterwards as its publisher.He understood that it was the title that gave... Continue reading at The Guardian

[ The Guardian | 2014-01-17 00:00:00 UTC ]
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Stella Gibbons discovery takes agent by surprise

Anna Davis of Curtis Brown, agent for the Stella Gibbons estate, had no idea of the existence of... Continue reading at The Bookseller

[ The Bookseller | 2014-01-17 00:00:00 UTC ]
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Alexander Lebedev sounding out buyers for Independent titles

Any deal would exclude London Evening Standard, while separate sale of profitable i thought to be open to discussionAlexander Lebedev has asked the founder of the Independent to seek a buyer for the newspaper, its Sunday sister and their cut-price stablemate, the i, 28 years after the daily... Continue reading at The Guardian

[ The Guardian | 2014-01-17 00:00:00 UTC ]
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The Independent seeks buyer

The Independent is up for sale. The paper's founder, and current chairman of its publishing company, Andreas Whittam Smith, has been authorised to seek out a buyer.The owners, Alexander Lebedev and his son, Evgeny, have been indicating for some time that they would be happy to dispose of the... Continue reading at The Guardian

[ The Guardian | 2014-01-16 00:00:00 UTC ]
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British press freedom is under international scrutiny – and with good reason | Thomas Hughes

The fact a delegation is visiting the UK over the hostile response to the Guardian's reporting of the Snowden leaks, as well as the royal charter, should sound alarm bellsThis week, the World Association of Newspapers and News Publishers has dispatched a delegation of editors and publishers from... Continue reading at The Guardian

[ The Guardian | 2014-01-15 00:00:00 UTC ]
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Inside Hearst’s Native Ad Strategy

In a signal of its deepening commitment to native advertising, Hearst Magazines launched a new native ad campaign yesterday for Lancôme on MarieClaire.com.The post Inside Hearst’s Native Ad Strategy appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-01-15 00:00:00 UTC ]
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Evolve Media Hires Geoff Schiller Away from Hearst

Publisher of enthusiast consumer content Evolve Media, LLC has lured Geoff Schiller from his position as Hearst Digital Media’s chief sales officer to join the company as chief revenue officer.  Continue reading at Folio Magazine

[ Folio Magazine | 2014-01-14 00:00:00 UTC ]
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Personalised digital magazine app Flipboard aims for 150 million users

Company plans enhanced discovery and search tools to explore the 5m magazines already createdPersonalised digital magazine app Flipboard is aiming to pass 150 million users in 2014, thanks to enhanced discovery and search tools that will allow users to better explore the 5m individual online... Continue reading at The Guardian

[ The Guardian | 2014-01-13 00:00:00 UTC ]
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Life on Mars creator developing TV drama series with a Motown beat

Tony Jordan secures rights to 40 EMI songs for 10-part series Stop! In the Name of Love, partly inspired by 'jukebox musicals'The co-creator of Life on Mars is developing a TV drama series, partly inspired by the success "jukebox musicals" such as Mamma Mia!, featuring famous Motown hits such as... Continue reading at The Guardian

[ The Guardian | 2014-01-13 00:00:00 UTC ]
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Nesbo takes on Macbeth for Hogarth Shakespeare

Norwegian thriller writer Jo Nesbo is to retell Shakespeare’s "Macbeth" as part... Continue reading at The Bookseller

[ The Bookseller | 2014-01-13 00:00:00 UTC ]
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Time-Life Books Gets Set for a Return

Although Time Inc. began publishing books that combined the resources of its Time and Life magazines in 1961, Time-Life Books (T-L Books) was not officially established until 1964. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-10 00:00:00 UTC ]
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The Audio Book Club Plucks The Good Lord Bird

This month, Dan Kois, David Haglund, and Emily Bazelon discuss James McBride’s National Book Award winner for fiction, The Good Lord Bird. The novel makes a farcical cross-dressing comedy of John Brown’s raid on Harpers Ferry, paints Frederick Douglass as a drunken letch, and generally takes an... Continue reading at Slate

[ Slate | 2014-01-10 00:00:00 UTC ]
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Yahoo Is Betting Big On Digital Magazines

CEO Marissa Mayer wants her company to copy the publishing industry for its "elegant" designs, "distinctive voice," and of course, our CPMs.In an overtly flashy keynote address to the packed CES crowd yesterday, Yahoo CEO Marissa Mayer presented the company's vertical move into online magazines.... Continue reading at Fast Company

[ Fast Company | 2014-01-09 00:00:00 UTC ]
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Polar vortex takes us back to the coldest story in American literature

The unnamed protagonist in Jack London's 'To Build a Fire' gets into trouble while hiking in the frozen Yukon with his dog. Widely considered to be London’s best short story, 'To Build a Fire' captures the cold with painful accuracy. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-01-08 00:00:00 UTC ]
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Polar vortex takes us back to the coldest story in American literature (+video)

The unnamed protagonist in Jack London's 'To Build a Fire' gets into trouble while hiking in the frozen Yukon with his dog. Widely considered to be London’s best short story, 'To Build a Fire' captures the cold with painful accuracy. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jack london #coldest story #unnamed protagonist #frozen yukon #widely considered #short story #painful accuracy


PFD takes majority share in Pollinger

Peters Fraser & Dunlop (PFD) has become a majority shareholder of authors’ agency... Continue reading at The Bookseller

[ The Bookseller | 2014-01-08 00:00:00 UTC ]
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Good Enterprises Wants S&S to Keep Selling its Books

Christine Shubert, the trustee overseeing the Chapter 7 proceedings of Good Enterprises, has asked the bankruptcy court to give Good Books’ distributor, Simon & Schuster, the authority to continue to sell the company’s titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-06 00:00:00 UTC ]
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For Sale or in Flux, a Big Year Looms for Business Magazines

With Forbes for sale, Fortune's website divorcing from CNNMoney.com and Bloomberg Businessweek getting assessed as part of a companywide strategic review at Bloomberg, the year ahead could see a dramatic shift for top business magazines.The category offers a glimpse into the publishing world at... Continue reading at Advertising Age

[ Advertising Age | 2014-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media buyers #high-quality content #revenue streams