Hearst's Dr. Oz Magazine Takes Shape as 'The Good Life,' Pitches Buyers

Hearst is likely to call its forthcoming Dr. Mehmet Oz magazine "The Good Life," according to two people familiar with the matter. The title will likely also include the celebrity physician's name, though it's unclear precisely how that will be presented.A Hearst spokeswoman declined to comment.Hearst, the publisher of Esquire and Cosmopolitan, plans to announce the magazine's name on Oct. 15 as part of an event it's calling a magazine upfront, a reference to the TV industry's annual presentations to ad buyers and negotiations for ad inventory. Two pilot issues of the Dr. Oz venture are due starting early next year, the company has said. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-09-28 00:00:00 UTC ]
News tagged with: #people familiar #tv industry #ad buyers #ad inventory

Other Publishing stories related to: 'Hearst's Dr. Oz Magazine Takes Shape as 'The Good Life,' Pitches Buyers'


Give and take

Moments of sadness and joy last week. First, a farewell to Peter Kaplan, the late, great editor of The New York Observer, whose snappy journalism sensibilities influenced, oh, only everyone in American publishing these past 25 years. Dead at 59 from cancer. Damn you, God, for taking him. At the... Continue reading at Crains New York

[ Crains New York | 2013-12-07 00:00:00 UTC ]
More news stories like this |


Take Your Child to a Bookstore Day continues to grow

Take Your Child to a Bookstore Day will be celebrated on Dec. 7 this year and founder Jenny Milchman says she hopes to expand the message of the holiday to year-round initiatives, including field trips to bookstores in at-risk areas. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore day


Hearst's Troy Young Spills: This Is How You Make Money In Digital Media

The 126-year-old publishing company's new head of digital talks about what kind of content works, balancing legacy with progress, and how to find the "unicorns" to lead your brand where it needs to go.The publishing industry in the digital age is a lawless frontier of fluctuating business... Continue reading at Fast Company

[ Fast Company | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #digital age


You're a Good Citizen, Charlie Brown

Regnery's children's publishing program has acquired a five-year license with Peanuts Worldwide, and will feature Snoopy and the rest of the Peanuts gang in books about American history, heroes, government, and civics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #charlie brown #publishing program #peanuts worldwide #peanuts gang #american history


Huffington takes on Sandberg in new book

W H Allen has bought a new book by Huffington Post founder Arianna Huffington. The title is said... Continue reading at The Bookseller

[ The Bookseller | 2013-12-03 00:00:00 UTC ]
More news stories like this |


New York magazine goes biweekly

New York magazine will reduce its frequency from 42 issues to 29—effectively going from a weekly to biweekly—in a move that reflects shifting reader habits as much as it does the economic realities of putting out a print magazine, the company said Monday.The magazine will save $3.5 million in... Continue reading at Crains New York

[ Crains New York | 2013-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #super bowl #gay marriage #people read


Stylist magazine marks 200th issue with Miranda Hart and Nigella Lawson

Free women's title is guest edited by BBC sitcom star, while TV chef 'reveals special 60s makeover' as its beauty directorThe 200th edition of free women's magazine Stylist, out this week, has been guest-edited by BBC star Miranda Hart and features contributions from Nigella Lawson, Lauren... Continue reading at The Guardian

[ The Guardian | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multiple editions #international markets


Improv Everywhere's Harry Potter takes Penn Station commuters by surprise (+ video)

The group Improv Everywhere sent an 11-year-old dressed as Harry Potter to Penn Station to ask commuters and workers where he could find Platform 9 3/4. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter


Small Demons Extends Deadline to Find Buyer

Small Demons, the L.A.-based book-focused venture that indexes the places, music, food and things mentioned in books, has extended its deadline for finding a buyer or new investor for at least another month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small demons


Finger-friendly laptops aren't touching a chord with notebook buyers

If skyrocketing tablet sales and cute videos of babies that confuse magazines for iPads are any indication, touchscreens are the interface of the future. But there's just one problem with that portentous prediction: If it's true, laptop buyers are stuck with one foot in the past. The market... Continue reading at PC World

[ PC World | 2013-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #holiday season


Google Play Newsstand merges Currents, magazines and newspapers on Android today, iOS in 2014

Google is not particularly great at keeping secrets. Its Nexus devices always leak and peeks at code are constantly revealing features before they're announced. So, it's no surprise that, exactly one month after we reported references to a Google Play Newsstand popping up, Mountain View is... Continue reading at Engadget

[ Engadget | 2013-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content hub #magazine subscriptions #home screen #personal data


How Conde Nast, New York Times, Hearst Are Adapting for Real-Time Bidding

When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own... Continue reading at Advertising Age

[ Advertising Age | 2013-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales staff #3% decline #reach $8


Is an X Factor for novelists a good idea?

A literary talent show is about to be aired in Italy, but is television the right place to nurture literary talent?Jonny Geller, agent and joint CEO, Curtis BrownAn X Factor for books is about to launch on Italian TV – it had to be Italian, didn't it? – and you can imagine the literati running... Continue reading at The Guardian

[ The Guardian | 2013-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vice versa


Forbes to Explore Sale of 96-Year-Old Magazine

Forbes Media, the publisher of the eponymous financial magazine and website, is exploring a sale.The company is working with Deutsche Bank AG to consider its options. In a memo to staff Friday morning confirming a report by Bloomberg News, CEO Mike Perlis said the company had received... Continue reading at Advertising Age

[ Advertising Age | 2013-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #explore sale #forbes media #bloomberg news


Good Housekeeping Gets New Editor-in-Chief

Hearst Magazines president David Carey announced the hire of Toronto-based Chatelaine editor-in-chief Jane Francisco as editor-in-chief at company flagship Good Housekeeping. Per  Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good housekeeping


All You Courts Hispanic Market With Custom Magazine

Time Inc.'s All You is looking to increase its penetration into the Hispanic women's market with a multipoint holiday campaign. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-13 00:00:00 UTC ]
More news stories like this |


David Higham takes over Burgess estate

The International Anthony Burgess Foundation has appointed David Higham Associates to represent... Continue reading at The Bookseller

[ The Bookseller | 2013-11-13 00:00:00 UTC ]
More news stories like this |


Take It From a Publishing Pro: The Photobook Format Is Up for Grabs

Lesley Martin chats with WIRED about the busy fall season of photobook fairs and events, jurying, desert island photobooks, self-publishing, presages, Rob Hornstra, Japanese design, and her favorite paper.     Continue reading at Wired

[ Wired | 2013-11-12 00:00:00 UTC ]
More news stories like this |


Offered Without Comment: B&N’s “Literary” Magazines & the NYTimes

The literary magazines at a Barnes & Noble include Tin House, The Paris Review, Mad Magazine and comics, while a New York Times renewal offers a year for $1099. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary magazines #paris review #mad magazine


Linux Format employees jump ship to form new magazine

While I love Linux, quality magazines about the kernel are few and far between. Over the years, my favorite has been Linux Format. I was attracted to the magazine by the quality articles and interesting content. However, the price of the magazine was particularly high in the USA, which often... Continue reading at Betanews

[ Betanews | 2013-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tough sell