After a successful initial partnership with Pictela with the OPA Push Down advertising unit, Hearst has decided to give Pictelas Interactive Advertising Bureau (IAB) Portrait technology a try. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-05-11 00:00:00 UTC ]
The book charity provides close to 10,000 copies of 'Planet Earth II' to the Nkhotakotar reserve's 'Reading Around the Reserve' program. The post Book Aid International Partners With African Parks in Malawi appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-08 05:58:36 UTC ]
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The Authors Guild Foundation has reached a deal with Houghton Mifflin Harcourt to publish a collaborative novel edited by the acclaimed novelist Margaret Atwood that will feature the writing of more than a dozen notable authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-19 04:00:00 UTC ]
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Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek
[ AdWeek | 2021-03-01 21:30:00 UTC ]
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National Book Tokens has launched a partnership with the Jhalak Prize, aiming to help promote the 2021 nominated titles among booksellers. Continue reading at The Bookseller
[ The Bookseller | 2021-03-01 00:58:20 UTC ]
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Transworld has partnered with the Hummingbird Bakery to mark the paperback launch of Clare Pooley's "feel-good" novel The Authenticity Project. Continue reading at The Bookseller
[ The Bookseller | 2021-02-24 23:49:38 UTC ]
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Some good news: today, Publishers Weekly reported that We Need Diverse Books is partnering with Penguin Random House on a series of programs to get more books by Black writers published. The Black Creatives Fund initiative involves a “Revisions Workshop”; a mentoring program; and marketing... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-17 18:23:38 UTC ]
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Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-10 05:01:00 UTC ]
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Bloomsbury has pledged to work with the Woodland Trust for three years, following a donation the publisher made to sponsor a one-acre grove in Surrey. Continue reading at The Bookseller
[ The Bookseller | 2021-02-08 18:21:57 UTC ]
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Orion Fiction has partnered with Open Door to find the voice of the unabridged audio edition for Kirsty Capes’ debut novel, Careless. Continue reading at The Bookseller
[ The Bookseller | 2021-02-05 17:16:14 UTC ]
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Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic... Continue reading at AdWeek
[ AdWeek | 2021-01-27 23:07:08 UTC ]
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Knights Of has partnered with children’s reading charity BookTrust and the Centre for Literacy in Primary Education (CLPE) to publish Happy Here, an anthology for middle grade readers. Continue reading at The Bookseller
[ The Bookseller | 2021-01-27 21:20:25 UTC ]
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The pandemic has catapulted digital media forward to such an extent that 2021 looks more like 2024. Continue reading at Media Week
[ Media Week | 2021-01-27 09:12:11 UTC ]
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Peter McGuigan, the cofounder of Foundry Literary + Media, filed a lawsuit against his former business partner, Yfat Reiss Gendell, on Friday. The suit claims that Gendell made illegal withdrawals of more than $860,000 from the former partners' literary agency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-19 05:00:00 UTC ]
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Barrington Stoke has acquired The Great (Food) Bank Heist, a "heartfelt adventure" from Onjali Q Raúf that will offer a child’s perspective on the rapidly increasing problem of food poverty in the UK. Continue reading at The Bookseller
[ The Bookseller | 2021-01-17 19:46:51 UTC ]
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Claire Blunt has been chief financial, operations and data officer for Hearst Europe. Continue reading at Media Week
[ Media Week | 2021-01-14 13:39:31 UTC ]
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Icon Books has signed Ben Aitken's account of spending lockdown as companion to an 84-year-old, described as "an intimate portrait of an unlikely friendship". Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 13:13:21 UTC ]
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Agreement on retransmission fees will allow Baltimore area Verizon Fios subscribers to continue to see WBAL-TV and NBC content. Continue reading at Baltimore Sun
[ Baltimore Sun | 2021-01-01 14:23:03 UTC ]
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In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is... Continue reading at Digiday
[ Digiday | 2020-12-15 02:00:43 UTC ]
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The Interactive Advertising Bureau (IAB) has set its upcoming 2021 NewFronts to take place virtually during the week of May 3, 2021. The trade organization extended invitations to linear television broadcasters in addition to the digital media publishers, streamers and platforms that have long... Continue reading at AdWeek
[ AdWeek | 2020-12-10 10:00:00 UTC ]
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Red Wheel/Weiser, a publisher of titles on mind-body-spirit and the occult, is joining with Dreamscape Media, an audio book production house and distributor, to launch Red Wheel Audio, a multi-year audiobook program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-24 05:00:00 UTC ]
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