After a successful initial partnership with Pictela with the OPA Push Down advertising unit, Hearst has decided to give Pictelas Interactive Advertising Bureau (IAB) Portrait technology a try. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-05-11 00:00:00 UTC ]
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week
[ Media Week | 2021-10-08 08:50:51 UTC ]
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When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek
[ AdWeek | 2021-10-01 12:00:00 UTC ]
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Regulators have doubts that promises of consent-based data collection by digital publishers and advertisers is based on genuine user consent. The post IAB Europe suspends consent management firms as global privacy authorities signal tougher action appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-30 04:01:00 UTC ]
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'Gone Girl' author Gillian Flynn and screenwriter/producer Lena Waithe have agreed to work on their own imprints for former Crown publisher Molly Stern's new Zando publishing house. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-21 04:00:00 UTC ]
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Nick Davis, Herman Mankiewicz’s grandson, spent years doing research for “Competing with Idiots.” Continue reading at The Washington Post
[ The Washington Post | 2021-09-15 12:00:00 UTC ]
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Andersen Press has partnered with children's bookshop brand Moon Lane Group to promote author Joseph Coelho and illustrator Fiona Lumbers' latest title, Luna Loves Dance, in a series of window displays. Continue reading at The Bookseller
[ The Bookseller | 2021-09-01 11:21:08 UTC ]
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Book Aid International has been selected as a charity partner by the banking app Novus. Continue reading at The Bookseller
[ The Bookseller | 2021-08-25 15:25:20 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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The digital arm of Copenhagen's Lindhardt & Ringhof, Saga Egmont has agreements with two independent houses in the United Kingdom. The post Saga Egmont Partners with the UK’s Muswell and Violet Gaze Presses appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-10 21:36:44 UTC ]
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The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-03 04:01:00 UTC ]
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In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature
[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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The digital arm of Lindhardt & Ringhof, Saga Egmont further expands its efforts to penetrate the Spanish-language audiobook market. The post Audiobooks: Denmark’s Saga Egmont Partners With Spain’s Roca Editorial appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-07-14 17:45:23 UTC ]
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Online retailer Bookshop.org is partnering with Modern Films on a new initative to support indie bookshops and film institutions across the UK, after a challenging 15 months owing to the coronavirus pandemic. Continue reading at The Bookseller
[ The Bookseller | 2021-06-29 08:56:46 UTC ]
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Simon & Schuster UK has collaborated with the Jhalak Prize in its Books to Readers programme, which aims to boost sales and visibility for longlisted writers. Continue reading at The Bookseller
[ The Bookseller | 2021-05-25 00:26:21 UTC ]
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Hachette UK’s Accessibility Network, which supports people with disabilities and neurodiversities, has announced a partnership with charity Mencap to deliver talks, fundraising activities and events starting from this month. Continue reading at The Bookseller
[ The Bookseller | 2021-05-21 01:30:57 UTC ]
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Marie Claire U.S. had been part of Hearst since 1994 in a joint venture with French company Marie Claire Album. Continue reading at The New York Times
[ The New York Times | 2021-05-11 17:35:20 UTC ]
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This is only the second time that these Hearst titles have been leveraged together for a joint program and sponsorship opportunity at this scale. The post Hearst is packaging its design titles together for a new educational franchise appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-05-05 04:01:00 UTC ]
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Octopus Publishing Group and global careers network AllBright have teamed up to launch a virtual wellbeing event series in May. Continue reading at The Bookseller
[ The Bookseller | 2021-04-20 14:02:09 UTC ]
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Ingram Content Group has reached a deal to sell its digital learning platform VitalSource to Francisco Partners. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-15 04:00:00 UTC ]
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