Hearst Partner With Pictelas IAB Portrait Advertising

After a successful initial partnership with Pictela with the OPA Push Down advertising unit, Hearst has decided to give Pictelas Interactive Advertising Bureau (IAB) Portrait technology a try. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-05-11 00:00:00 UTC ]

Other Publishing stories related to: 'Hearst Partner With Pictelas IAB Portrait Advertising'

Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
More news stories like this | News stories tagged with: #traditional tv #struck deals #creative types #nielsen

An eye-opening portrait of bin Laden, drawn from his personal files

Based on documents recovered from his compound, Nelly Lahoud argues that al-Qaeda and its leader were greatly diminished after 9/11. Continue reading at The Washington Post

[ The Washington Post | 2022-04-15 12:00:38 UTC ]
More news stories like this | News stories tagged with: #bin laden

Literacy Partners Annual Gala Returns to NYC

At the April 11 gala for the NYC-based literacy nonprofit, attendees included Simon & Schuster senior v-p and publisher Dana Canedy and author Ta-Nehisi Coates. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-13 04:00:00 UTC ]
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Julia Morgan is best known for designing Hearst Castle. But her achievements reach further.

A new biography highlights a woman whose buildings range from modest bungalows to the sprawling mansion of publishing tycoon William Randolph Hearst. Continue reading at The Washington Post

[ The Washington Post | 2022-03-19 12:00:49 UTC ]
More news stories like this | News stories tagged with: #hearst

Ukrainian author Yevgenia Belorusets presents a portrait of a traumatized community

The Ukrainian characters in "Lucky Breaks" are displaced by a war that has been raging for years. Continue reading at The Washington Post

[ The Washington Post | 2022-03-18 11:00:44 UTC ]
More news stories like this | News stories tagged with: #lucky breaks

Lee Cole’s ‘Groundskeeping’ is an empathetic portrait of people across the political spectrum

Lee Cole’s first novel is not only the story of a young man finding his vocation as a writer but also a wrenching examination of class differences Continue reading at The Washington Post

[ The Washington Post | 2022-03-14 11:00:51 UTC ]
More news stories like this | News stories tagged with: #political spectrum #first novel

Compassionate portraits of people with faith — in aliens, ghosts and God

Sarah Krasnostein meets true believers from around the world, and treats them with dignity. Continue reading at The Washington Post

[ The Washington Post | 2022-03-11 13:00:04 UTC ]
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Dolly Parton partners with James Patterson for first novel

Dolly Parton has written her first novel with the help of best-selling author James Patterson. Continue reading at BBC News

[ BBC News | 2022-03-10 00:01:14 UTC ]
More news stories like this | News stories tagged with: #james patterson #dolly parton #best-selling author #first novel

Magazine ABCs: Home and garden titles surge but GQ and Hearst suffer

Actively purchased copy figures show Immediate Media benefitting as readers turn to domestic and children’s magazines. Continue reading at Media Week

[ Media Week | 2022-02-17 16:49:49 UTC ]
More news stories like this | News stories tagged with: #magazine abcs #readers turn #hearst

Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’ in this year’s upfront negotiations

Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday

[ Digiday | 2022-01-31 05:01:00 UTC ]
More news stories like this | News stories tagged with: #upfront negotiations #nielsen

Desperate Literature Prize partners with The Literary Consultancy

The Desperate Literature Short Fiction Prize has announced a new landmark partnership with The Literary Consultancy and revealed the judging line-up for 2022. Continue reading at The Bookseller

[ The Bookseller | 2022-01-16 04:07:20 UTC ]
More news stories like this | News stories tagged with: #literary consultancy #literature prize

Fable Raises $20 Million, Partners with Bookstore

Fable, a mobile platform for online book clubs that launched in early 2021, has announced $20 million in Series A funding, which will used to expand the company's services, such as the recently launched club with 'Lord of the Rings' actor Sean Astin. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile platform #online book

Waterstones partners with Sunday Times Young Writer of the Year Award

Waterstones is partnering with the Sunday Times Young Writer of the Year Award to celebrate the best emerging talent in the UK and Ireland, hosting exclusive accompanying content across all its channels. Continue reading at The Bookseller

[ The Bookseller | 2021-12-20 08:28:44 UTC ]
More news stories like this | News stories tagged with: #young writer of the year award

John Murray partners with Waterstones for Billy Connolly 'fan-led' event

John Murray Press is partnering with Waterstones to host a one-off Facebook Live “fan-led” event with Billy Connolly in December. Continue reading at The Bookseller

[ The Bookseller | 2021-11-30 07:12:58 UTC ]
More news stories like this | News stories tagged with: #billy connolly

Faber snaps up ‘vital’ portrait of Lennon and McCartney’s relationship

Faber has landed Ian Leslie’s John and Paul: A Love Story in Twenty-three Songs, a "truly fascinating exploration" of the relationship between John Lennon and Paul McCartney. Continue reading at The Bookseller

[ The Bookseller | 2021-11-10 23:36:12 UTC ]
More news stories like this | News stories tagged with: #john lennon #paul mccartney #faber snaps #love story #fascinating exploration

W F Howes and HoZ partner on audio launch for In Every Mirror She’s Black

Audiobook firm W F Howes has teamed up with publisher Head of Zeus on the audio launch for Lọlá Ákínmádé Åkerström’s debut novel In Every Mirror She’s Black. Continue reading at The Bookseller

[ The Bookseller | 2021-10-29 01:40:29 UTC ]
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How Commerce Is Evolving at Publishers BuzzFeed and Hearst Magazines

What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and... Continue reading at AdWeek

[ AdWeek | 2021-10-27 14:09:20 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #ad strategy #strategic partnerships #hearst

Advertising Week Daily: TikTok’s berries and cream, Hot Pockets in esports, and more

Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age

[ Advertising Age | 2021-10-20 13:34:45 UTC ]
More news stories like this | News stories tagged with: #pizza hut #non-fungible tokens #contextual targeting #digital content