Hearst Magazines Hires Its First VP for Experiential

Hearst Magazines is looking to invest further in experiential events with a new hire: Liz Morley-Ehrlich, who was named the company's first vp of experiential and brand partnerships. The appointment comes as publishers, especially those in the magazine industry, look to expand their reach in events, connect with readers offline and diversify revenue streams. "Deepening... Continue reading at 'AdWeek'

[ AdWeek | 2019-05-30 17:37:00 UTC ]
News tagged with: #hearst magazines #brand partnerships #magazine industry

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Special Report on Chinese Publishing from China Publishers Magazine

At BookExpo America, China Publishers Magazine offered this special report on Chinese publishing, including key players and international opportunities. The post Special Report on Chinese Publishing from China Publishers Magazine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #international opportunities #bookexpo america #chinese publishing #special report


The Red Bulletin Evolving into Traditional Magazine

Expands from content marketing roots with paid subs and BPA-audited, 550,000 rate base. The post The Red Bulletin Evolving into Traditional Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-05-22 00:00:00 UTC ]
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Egmont appoints new magazine director

Egmont Publishing UK has hired Emma Fogden as the new editorial director of the magazines division. She replaces Sam Robinson, who left the team last month.   Fogden, who joins Egmont from content creation company Edenco, will report to Gillian Laskier, m.d. of the magazines division.   Continue reading at The Bookseller

[ The Bookseller | 2015-05-12 00:00:00 UTC ]
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The in-flight magazine with serious literary aspirations

United Airlines’ Rhapsody magazine features the likes of Joyce Carol Oates and Anthony Doerr. All you have to do to get a copy is pony up for a first-class ticketWould you like to read a new monthly luxury lifestyle and literary magazine, crammed with articles about theatre, art and fine dining,... Continue reading at The Guardian

[ The Guardian | 2015-05-04 00:00:00 UTC ]
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Outside Magazine’s Executive Editor Explains His Move to the Business Side

Sam Moulton talks about his switch to content marketing director—and why it makes sense. The post Outside Magazine’s Executive Editor Explains His Move to the Business Side appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-04-28 00:00:00 UTC ]
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Hearst’s Troy Young: The modern publisher needs a platform

In this week's Digiday Podcast, Troy Young, president of digital media at Hearst Magazines, joined us to discuss how traditional media companies change -- and what will determine the winners in the fast-changing digital media market. "The whole publishing mechanism for digital is very different... Continue reading at Digiday

[ Digiday | 2015-04-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media strategy #modern publisher #troy young #post hearst #hearst magazines #platform appeared


Litro Magazine Presents Diversity of New Mexican Writing

The latest issue of the UK literary journal Litro Magazine, released at the London Book Fair, highlights the diversity and character of new Mexican writing. The post Litro Magazine Presents Diversity of New Mexican Writing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-21 00:00:00 UTC ]
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Book, Magazine Sales Dipped at BAM

The sale of books and magazines fell by about $3 million in 2014 compared to 2013 at Books-A-Million, the retailer disclosed in its recently filed 10-K report. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-21 00:00:00 UTC ]
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Hearst’s new platform approach: ‘You have to get it right at the start.’

The platform approach has become a favorite tactic of publishers in the quest for scale. But while multi-title publishers Time Inc. and Condé Nast are cautiously rolling out platforms at an individual brand level, Hearst is taking a shortcut to scale. Hearst has created a centralized contributor... Continue reading at Digiday

[ Digiday | 2015-04-15 00:00:00 UTC ]
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Facebook–Times Partnership Affirmed by Magazine Editor Jake Silverstein

The New York Times has kept mum about a March 23 report in its pages that suggested that the Times, among other news organizations, was in talks with Facebook about hosting some of its journalism on the social media platform.   "The Tim ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-14 00:00:00 UTC ]
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Men 'most reviewed' in literary magazines

An annual study of the gender balance in reviewers and authors in major literary magazines has found that both are skewed heavily towards men. American organisation VIDA (Women in Literary Arts), looked at publications including the Times Literary Supplement and the London Review of Books in... Continue reading at The Bookseller

[ The Bookseller | 2015-04-08 00:00:00 UTC ]
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Bauer Launches Christian Magazine

Despite struggles in the past, the publisher is continuing its efforts on the newsstand. The post Bauer Launches Christian Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-04-08 00:00:00 UTC ]
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Cat People, Riposte and Works that Work: the niche world of indie magazines

Mainstream mags may be shutting down, but specialist publishing has never been in healthier shape. So which magazines should you be subscribing to?While mainstream magazines are seeing sales fall, and long-standing titles such as Loaded are printing their final issues, the world of niche,... Continue reading at The Guardian

[ The Guardian | 2015-04-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #death knell


Hearst Rolls Out a New Delish.com

It's the 16th site to be redesigned using the company's universal publishing platform in the last year. The post Hearst Rolls Out a New Delish.com appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-04-02 00:00:00 UTC ]
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Hearst takes a promiscuous approach to programmatic

The premium publisher knock against programmatic sales is that it will undermine direct sales and erode ad rates. Hearst Magazines Digital Media claims it’s done the opposite with a diversified sales strategy that makes its inventory widely available and without restrictions. “We fish in a lot... Continue reading at Digiday

[ Digiday | 2015-04-01 00:00:00 UTC ]
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5 Digital Magazine Trends to Keep an Eye On in 2015

By Ron Matejko A fter speaking to numerous professionals within various segments of the publishing industry, there's a clear consensus about the key trend for digital magazines in 2015 and it can be summed up in... Continue reading at Publishing Executive

[ Publishing Executive | 2015-04-01 00:00:00 UTC ]
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Martin Sorrell: Magazines, Newspapers Deserve More Credit for Effectiveness

Music to the ears of people who buy and sell print ads: Martin Sorrell, the chief executive officer at WPP, says newspapers and magazines might not be getting the credit they deserve.According to a report in the Times of London, Mr. Sorrell told an audience this week at a Broadcasting Press... Continue reading at Advertising Age

[ Advertising Age | 2015-03-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #advertising budgets #digital content #martin sorrell #traditional media


Loaded magazine to close after 21 years

Once one of the leading titles in a booming lads mag sector, it hit print sales of 350,000 in 2000Loaded, one of the titles synonymous with the mid-1990s lads’ mag boom, is to close after 21 years.The last issue of the monthly magazine, which launched in 1994, is the April edition which is on... Continue reading at The Guardian

[ The Guardian | 2015-03-27 00:00:00 UTC ]
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Now Marriott is a magazine publisher, too

When you think about Marriott, the hotel chain, chances are the first word you associate with the brand is not "publisher." And yet, the hotel company is attempting to rebrand itself as a media entity, in a move that's emblematic of a broader trend in content marketing. Marriott on Monday... Continue reading at Digiday

[ Digiday | 2015-03-25 00:00:00 UTC ]
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TV Guide Magazine Goes Live With TVInsider.com

Full business model in place after 3 months in public beta. The post TV Guide Magazine Goes Live With TVInsider.com appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-03-24 00:00:00 UTC ]
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