HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
News tagged with:
#harpercollins canada
#started testing
#reach consumers
#small towns
Canadian booksellers, who reported last month that they were struggling with sluggish shipments from HarperCollins, say improvements have been made. Many, though, are hoping for quicker, more reliable service in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#canadian booksellers
During the first holiday shopping season without its Toronto-area warehouse, HarperCollins has been struggling to get shipments to Canadian booksellers in a timely manner, causing frustration and impacting sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#canadian booksellers
The Bookseller notes that HarperCollins Australia and Kobo have teamed with two indie Australian booksellers to sell print and digital titles together. The post HarperCollins Tests Bundling Packs With Australian Booksellers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital titles
#sell print
#harpercollins australia
#australian booksellers
HarperCollins Canada experiments with publishing a multimedia digital original fiction series with text, illustrations and soundtrack created by Bedouin Soundclash frontman. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-10 00:00:00 UTC ]
More news stories like this |
Target is launching a major expansion into Canada in 2013, with the first 24 of 124 stores across the country expected to open in Ontario in March or April. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#country expected
#major expansion
HarperCollins is creating a new digital imprint—HarperTeen Impulse—focusing on young adult short stories and novellas, which sell for .99 cents to $2.99. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ya market
#harpercollins launches
Next Thursday will see the largest gathering of book marketing professionals this year as 170... Continue reading at The Bookseller
[ The Bookseller | 2012-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#largest gathering
Cosmopolitan for Latinas will arrive on newsstands May 1, Hearst Magazines announced Wednesday, and it promises to show why the publisher has launched another print title at a time when many magazines are struggling to grow. The debut issue of the women's lifestyle spinoff will carry 52 pages of... Continue reading at Crains New York
[ Crains New York | 2012-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine industry
#ad revenue
#gaining momentum
Scholastic UK is building its younger fiction in order to replicate its strength in the Young... Continue reading at The Bookseller
[ The Bookseller | 2011-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#scholastic uk
Random House of Canada is experimenting with a different kind of book tour this fall--one that guarantees book sales from every person attending a launch. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book tour
#random house
Details on the agreement are forthcoming, but HarperCollins Union leaders and the publisher have reached a tentative deal. Continue reading at Book Riot
[ Book Riot | 2023-02-10 14:49:53 UTC ]
More news stories like this | News stories tagged with:
#harpercollins
#tentative deal
Seth Godin is a bestselling author and entrepreneur. He also runs an online course that helps marketers learn by doing, which has resonated with many industry professionals over the years. Godin joined us on a bonus episode of Adweek's Yeah, That's Probably an Ad podcast to talk about how... Continue reading at AdWeek
[ AdWeek | 2020-03-18 20:43:09 UTC ]
More news stories like this | News stories tagged with:
#bestselling author
#industry professionals
HarperCollins has purchased the remaining shares of HarperCollins Brasil, originally a joint venture with the Brazilian house of Ediouro. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#joint venture
#remaining shares
#harpercollins brasil
'We see Brazil as an area of growth' both for HarperCollins content imported and for Brazilian authors, says HarperCollins chief Brian Murray. The post HarperCollins Becomes Full Owner of HarperCollins Brasil appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post harpercollins
#harpercollins brasil
With sales of ebooks slipping and print books enjoying a mild rebound, ebooks’ share of consumer spending on books has declined over the past two years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consumer spending
#e-book market
#firm grip
HarperCollins today announced that it will be continuing the expansion of its Global Publishing Program with the creation of HarperCollins Italia. The post HarperCollins Announces Creation of HarperCollins Italia appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harpercollins italia
HarperCollins adds Italy to its global publishing strategy, converting Harlequin Mondadori S.p.A. into HarperCollins Italia, a new Italian subsidiary that will be fully owned and operated by HarperCollins. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fully owned
#harpercollins italia
When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at Advertising Age
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#holy grail
#simply isn
#things digital
#disappointing results
#search engines
In response to president-elect Donald Trump’s win on Election Day, Mariel Dawson, VP of marketing at Macmillan Children’s Publishing Group, posted a pro-Trump graphic on a personal account, raising concerns of bias among Macmillan authors and readers and prompting a response from the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#macmillan
#raising concerns
#personal account
#macmillan children
#election day
Led by digital audiobooks, sales at HarperCollins rose 4% in the quarter ended September 30 over the comparable period a year ago, and profits jumped 25%. 'Hillbilly Elegy' by J.D. Vance sold 1.5 million copies in the quarter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#harpercollins
#hillbilly elegy
#digital audiobooks