HarperCollins Canada Tests Geo-Targeted Marketing

HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
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Brazilian Publishers Set Sights on Global Market at Frankfurt Book Fair

Brazil's publishers this year are proud of their editorial maturity and their investment in international activities, with 38 publishers at Brazil's Frankfurt Book Fair stand. The post Brazilian Publishers Set Sights on Global Market at Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-17 08:56:47 UTC ]
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Frankfurt Book Fair: FEP’s Data ‘Story’ of the European Book Market

The ‘story’ being told by FEP book industry data, says Enrico Turrin, shows a stable, post-pandemic book market across Europe. By Brianna Robles | @breesharraine uring the opening day (October 16) of the Frankfurt Book Fair, the Federation of European Publishers (FEP) presented key data about... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-17 07:37:57 UTC ]
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Nielsen BookData Releases Book Sales Data on Several Markets

January to August, Nielsen BookData and GfK Entertainment report on fiction and nonfiction sales 'in many regions.' The post Nielsen BookData Releases Book Sales Data on Several Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-15 14:26:13 UTC ]
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A Look at Crime and Mystery in the Philippines’ Book Market

Organizers of Frankfurt’s 2025 Guest of Honor Philippines program describe crime and mystery writing in the Philippine market. Sponsored. Publishing Perspectives Staff Report ‘More Than Solving a Mystery’ hile much of the book world is focused on the upcoming 76th edition of  Frankfurter... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-04 12:00:59 UTC ]
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Embattled Adams aide Tim Pearson resigns after testing mayor’s loyalty

Tim Pearson, a powerful aide to Mayor Eric Adams who was embroiled in multiple scandals during a tumultuous tenure in City Hall, announced his resignation late Monday.Pearson, a former colleague of the mayor’s in the police department, wielded significant power over the NYPD and contracts... Continue reading at Crains New York

[ Crains New York | 2024-10-01 15:09:19 UTC ]
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CALIBA Booksellers Discuss Marketing and Inventory Management

At the September 17–18 California Independent Booksellers Alliance meeting in Pasadena, members looked for effective ways to capture sales, promote their stores online and in person, and communicate with publishers and distributors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-20 04:00:00 UTC ]
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The need to address transparency in content marketing today

Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on... Continue reading at Fast Company

[ Fast Company | 2024-09-17 16:24:38 UTC ]
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Print Book Sales Dipped in Canada in First Six Months of 2024

Unit sales of English-language trade print books sold in Canada fell 2% in the first half of 2024 from the comparable period in 2023 at stores that report data to BookNet Canada. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-11 04:00:00 UTC ]
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BookNet Canada's Noah Genner Has Died

The president and CEO emeritus of BookNet Canada died on August 27. “It is impossible to imagine Canadian publishing functioning without Noah Genner’s contributions,” said Jack Illingworth, executive director of the Association of Canadian Publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-10 04:00:00 UTC ]
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ACX Testing AI Program to Replicate Narrators Voices

Under the initiative, narrators will be able submit a sample voice recording for free to ACX, which will turn it into a replica of the participant’s own voice. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-09 04:00:00 UTC ]
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HarperCollins Moves Harvest to Morrow Group; Diana Baroni to Lead Harvest, Harper Wave

Baroni, formerly SVP, editor-in-chief, and publisher of Harmony Books and Rodale Books at Penguin Random House, will join HarperCollins on October 7 as SVP and publisher for Harvest and Harper Wave, which will now both be housed under the Morrow Group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-05 04:00:00 UTC ]
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Nine executives’ bonuses take a hit as profits plummet 31% in soft ad market

Drop in revenue in broadcasting and publishing partly offset by increase in income from Stan and DomainFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNine Entertainment has recorded a steep 31% slide in annual net profit to... Continue reading at The Guardian

[ The Guardian | 2024-08-28 06:35:43 UTC ]
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What the Deliberate Targeting of Libraries Reveals About the Nature of War

Sarajevo, 1992. My mother’s uncle, Dobrivoje Beljkašić, or Dobri for short, was 68 when the siege of his hometown began. He was a landscape painter renowned for painting Bosnia and Herzegovina’s Ottoman bridges. His magnificent studio was above the National Library in the old City Hall in... Continue reading at Literrary Hub

[ Literrary Hub | 2024-08-20 08:56:15 UTC ]
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St. Martin’s Press Responds to Marketing Controversy

Amid a months-long dispute with influencers, many of whom have vowed not to promote St. Martin's Press titles until their concerns are addressed, SMP on Friday released a brief statement condemning "racism in all its forms" and saying it remains committed to "publishing a wide variety of books... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-19 04:00:00 UTC ]
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Leigh Marchant Joins HBG as Chief Marketing Officer

Marchant, who was previously director of marketing, strategy, and engagement at the Random House Group, will join Hachette Book Group on September 23. She succeeds Wibke Grutjen, who departed HBG this month to join Simon & Schuster. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-14 04:00:00 UTC ]
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HarperCollins Profits Soared in Fiscal 2024

Following a year of significant restructuring, earnings at the publisher rose 61% over fiscal 2023 on a 6% increase in sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
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Audible Is Beta Testing AI-Powered Search

Audible.com has launched Maven, an AI-powered feature that allows users to search for audiobooks using natural language queries. The new tool is currently in beta and available to select U.S. customers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-07 04:00:00 UTC ]
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STEAM Marketing Snapshot

We asked kids’ publishers for notes on their successful marketing strategies in the STEM/STEAM space. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
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Circana BookScan: US Print’s January-June Print Market

The January-through-June report from Circana BookScan for the States comes with observations on declines in middle-grade print sales. The post Circana BookScan: US Print’s January-June Print Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-07-29 18:17:44 UTC ]
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Abrams Marketing Reorg Puts More Emphasis on Data

Abrams VP of marketing Kim Lauber oversaw the restructuring of the publisher's marketing group, which now includes two units designed to make Abrams marketing more agile, proactive, and data driven. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-11 04:00:00 UTC ]
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