HarperCollins Canada Tests Geo-Targeted Marketing

HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
News tagged with: #harpercollins canada #started testing #reach consumers #small towns

Other news stories related to: "HarperCollins Canada Tests Geo-Targeted Marketing"

Police in Canada look into tech that accesses your home security cameras

Police services across Canada in early October saw a demo of Fusus — a service that makes it easier for police to access privately owned security camera footage. It's becoming more common in America, but Canadian researchers have concerns it is overkill. Continue reading at CBC

[ CBC | 2023-10-27 08:00:00 UTC ]
More news stories like this | News stories tagged with: #privately owned #early october

Honda to test its Autonomous Work Vehicle at Toronto's Pearson Airport

While many of the flashy, marquee mobility and transportation demos that go on at CES tend to be of the more... aspirational variety, Honda's electric cargo hauler, the Autonomous Work Vehicle (AWV), could soon find use on airport grounds as the robotic EV trundles... Continue reading at Engadget

[ Engadget | 2023-10-17 15:00:25 UTC ]
More news stories like this | News stories tagged with: #pearson

Sharjah International Book Fair To Host 108 Markets

At a news conference in the UAE, a new record for the coming 42nd Sharjah International Book Fair in how many markets will be represented. The post Sharjah International Book Fair To Host 108 Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-13 16:17:01 UTC ]
More news stories like this | News stories tagged with: #news conference

Brink's sues Air Canada for 'reckless' security protocols in $20M gold heist at Pearson

Brink's security is suing Canada's biggest airline for more than $20 million for allegedly letting a thief walk into an Air Canada facility at Pearson airport and walk out with gold bars and cash. Continue reading at CBC

[ CBC | 2023-10-12 14:48:27 UTC ]
More news stories like this | News stories tagged with: #pearson #$20 million #pearson airport

Sustainability: SBTi Verifies Springer Nature’s Net Zero Targets

The Sustainable Business Report that Springer Nature released in April gets an update with new verifications of its targets from SBTi. The post Sustainability: SBTi Verifies Springer Nature’s Net Zero Targets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-06 00:23:48 UTC ]
More news stories like this | News stories tagged with: #springer nature

At Canada's largest Atlantic puffin colony, chicks are dying of starvation

Pufflings, the small chicks of the Atlantic puffin, are struggling due to a lack of food and warming ocean temperatures. Continue reading at CBC

[ CBC | 2023-10-01 08:30:00 UTC ]
More news stories like this | News stories tagged with: #puffin

Bloomberg Media Restructures Sales Team to Streamline Events, Integrated Marketing

Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue... Continue reading at AdWeek

[ AdWeek | 2023-09-28 10:30:00 UTC ]
More news stories like this | News stories tagged with: #news publisher #streamline operations #integrated marketing

Valve fails to get out of paying its EU geo-blocking fine

Valve has failed to convince a court that it didn't infringe EU law by geo-blocking activation keys, according to a new ruling. The company argued that, based on copyright law, publishers had the right to charge different prices for games in different countries. However,... Continue reading at Engadget

[ Engadget | 2023-09-27 12:20:53 UTC ]
More news stories like this | News stories tagged with: #copyright law #ten days #original €1 #local laws #region locks #locking keys #full €1 #reduced fine #open market #cheaper key #germany buying #member states #czech republic #zenimax agreed #koch media

Valve fails to get out of paying its EU geo-blocking fine

News Corp gasses up ‘green’ fossil fuels in a series on future energy – but does it pass the sniff test? | Temperature Check

Series sponsored by organisations including coal and gas companies features ‘incorrect’ claims on ‘green gas’ and context missing on carbon capture technology Get our morning and afternoon news emails, free app or daily news podcastIn a double-page spread in News Corp Australia’s metropolitan... Continue reading at The Guardian

[ The Guardian | 2023-09-13 22:00:11 UTC ]
More news stories like this | News stories tagged with: #news corp #news articles #european union #metropolitan newspapers #free app

Suzanne Murphy Leaves HarperCollins, Liate Stehlik Adds Children's to Purview

Stehlik, president and publisher of the Morrow Group, will now also serve as president and publisher of HarperCollins Children’s Books, among other executive changes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins #harpercollins children

Circana BookScan: US Print Book Market ‘Slowing a Bit’

The August assessment of Circana BookScan's Kristen McLean shows romance leading a drop in United States print book sales. The post Circana BookScan: US Print Book Market ‘Slowing a Bit’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-11 22:40:03 UTC ]
More news stories like this | News stories tagged with: #print book #circana bookscan

HarperCollins Expands Its Spanish-Language Business

In July, HarperCollins Focus launched a new Spanish-language publishing imprint, HarperEnfoque, as the publisher continues to make gains in the trade and religion markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins

How publishers like The Marshall Project and The Markup are testing generative AI in their newsrooms

Publishers including The Marshall Project and The Markup shared case studies of how they’re using generative artificial intelligence in their newsrooms for more efficient editorial processes – after some failed tests. Continue reading at Digiday

[ Digiday | 2023-08-29 04:01:00 UTC ]
More news stories like this | News stories tagged with: #publishers including

Russian firm escalates dispute with Canada over seized cargo plane

Volga-Dnepr Airlines served notice Monday of its intent to initiate a formal dispute with the Canadian government over Ottawa's seizure of an Antonov-124 cargo plane that's been parked at Pearson airport ever since Russia launched its full-scale... Continue reading at CBC

[ CBC | 2023-08-18 08:00:00 UTC ]
More news stories like this | News stories tagged with: #pearson #russia launched #pearson airport #canadian government

Paramount and Omnicom testing Nielsen measurement alternatives in buy-side platforms

Partnership will test buy-side systems’ ability to run on alternative currencies, and what it means for next steps. Continue reading at Advertising Age

[ Advertising Age | 2023-08-17 14:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen

Circana on July’s US Print Book Market: A Slight Frontlist Gain

Despite overall flat sales this July, Circana reports that the US book market also saw some frontlist gains and new voices on the bestseller list. The post Circana on July’s US Print Book Market: A Slight Frontlist Gain appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-08 19:27:46 UTC ]
More news stories like this | News stories tagged with: #print book #book market #bestseller list #flat sales

Inside TikTok’s out-of-home marketing approach as it expands further beyond mobile

The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age

[ Advertising Age | 2023-08-08 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital media

Publishers Tap Into Market for Tarot Cards, Crystals, and More

Forthcoming books explore how to utilize the magical properties of such items to brighten moods, restore energy, quell pain, foster a sense of connection, and face tough social issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #tarot cards

Spain’s Book Market in 2022: Up 5.5 Percent

The annual report from Spain's publishers describes a 10th consecutive year of growth for the country's book market, at €2.7 billion. The post Spain’s Book Market in 2022: Up 5.5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-27 20:58:08 UTC ]
More news stories like this | News stories tagged with: #book market #annual report #post spain