HarperCollins Canada Tests Geo-Targeted Marketing

HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
News tagged with: #harpercollins canada #started testing #reach consumers #small towns

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Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday

[ Digiday | 2023-04-20 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media #miami beach #newly launched #marketing ecosystem

HarperCollins Creates New Font for Non-English Titles

HC Arc will improve the reading experience and contribute to the publisher's sustainability efforts by reducing page counts, the publisher contends. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #reading experience

At London Book Fair: Translation Markets’ Expansion, Challenges

'A major shift in English and American culture' toward translation is examined in a session at London Book Fair. The post At London Book Fair: Translation Markets’ Expansion, Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-20 02:16:29 UTC ]
More news stories like this | News stories tagged with: #american culture #major shift #challenges appeared

Jack in the Box Blazes a Trail in Food Marketing With a Weedmaps Partnership

Jack in the Box has never been subtle about its ties to cannabis culture, from its Munchie Meals and Wakey Bakey Hash to its past collaboration with Snoop Dogg's digital media platform Merry Jane. The Southern California-based chain also aired a notorious ad in the mid-2000s featuring a clearly... Continue reading at AdWeek

[ AdWeek | 2023-04-14 12:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media #snoop dogg

Digiday+ Research deep dive: Publishers’ dependency on programmatic is likely to grow, with focus on open market

Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday

[ Digiday | 2023-04-04 04:01:00 UTC ]
More news stories like this | News stories tagged with: #publishers make #significant portion #open market #programmatic ads

In Canada, the Indigenous Editors Association Widens Its Circle

The Indigenous Editors Association is working to broaden the Indigenous presence in all aspects of Canadian publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-31 04:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian publishing

Audible is now testing ads in your audiobooks for some reason

Amazon-owned Audible has started putting ads in audiobooks, potentially indicating a sea change within the industry. The company says it is “conducting limited testing” on a select user base with the advertisements and that this step is currently reserved for non-paying members, giving them... Continue reading at Engadget

[ Engadget | 2023-03-30 18:54:46 UTC ]
More news stories like this | News stories tagged with: #audiobook #years back #hear back #taking place #24-hour period

Shelved is being called Canada's Abbott Elementary. Its creator couldn't be happier

As a comedy about Canadian libraries Shelved is getting compared to Abbott Elementary, Superstore, Parks and Rec, and of course The Office. Its creator, and former writer for The Office, Anthony Q. Farrell is fine with that. Continue reading at CBC

[ CBC | 2023-03-27 08:00:00 UTC ]
More news stories like this | News stories tagged with: #libraries #abbott elementary

Taoist rituals via video call and Tarot readings over WeChat: China’s spiritual market is going digital

Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation

[ The Conversation | 2023-03-21 02:59:12 UTC ]
More news stories like this | News stories tagged with: #digital media #video call

ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs

When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek

[ AdWeek | 2023-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content

Is Pearson ready for March break? Go behind the scenes at Canada's busiest airport

With air travel rebounding as pandemic restrictions ease, Toronto’s Pearson International Airport is busier than ever — but it’s been a rocky restart with flight delays and cancellations, long lines and lost luggage. CBC News gets an inside look... Continue reading at CBC

[ CBC | 2023-03-10 09:00:00 UTC ]
More news stories like this | News stories tagged with: #pearson #cbc news #flight delays #busiest airport #march break

HarperCollins, Elf on the Shelf Sign Deal for a Dozen Books

HarperCollins has secured the global rights from the Lumistella Company to publish books tied to the Elf on the Shelf universe over the next five years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-07 05:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins #global rights #dozen books

Hachette, HarperCollins Offer Voluntary Severance

Hachette Book Group and HarperCollins are both offering voluntary severance packages to some of their employees. The decisions come as publishers confront a difficult retail environment and rising costs associated with inflation and other economic factors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-07 05:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins #economic factors #rising costs

At Bologna: The ‘Taiwan Stories Market’ Program

Taiwan's program at Bologna Children's Book Fair features award-winning illustrators and events including an 'illustration concert.' Sponsored. The post At Bologna: The ‘Taiwan Stories Market’ Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-27 10:56:29 UTC ]
More news stories like this | News stories tagged with: #children's book #events including #bologna children

Unionized HarperCollins Employees Are Back to Work After a 3-Month Strike

The return, after an agreement that brought a raise in pay for the lowest earners at the publisher, represented a victory to many of the more than 250 workers involved. Continue reading at The New York Times

[ The New York Times | 2023-02-21 19:43:29 UTC ]
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Good… news? The HarperCollins Union has approved a new deal!

After almost hitting the 100-day mark on the picket line, HarperCollins Union members (UAW 2110) have agreed to a tentative deal with management. According to this tweet, yesterday, employees expect to return to work on February 21. Big News!!! We have voted to ratfiy the contract and will be... Continue reading at Literrary Hub

[ Literrary Hub | 2023-02-17 16:54:37 UTC ]
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Cookbook Showdown: The Best King Cake Recipes, Tested

Want to make your own king cake this Mardi Gras? One home baker tested four king cake recipes to find out which cookbook takes the cake. Continue reading at Book Riot

[ Book Riot | 2023-02-17 11:32:00 UTC ]
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HarperCollins refused appeal in defamation case over claims made in Scientology book

High court decision relates to previous judgment on allegations of controversial psychiatric treatments at Sydney’s Chelmsford private hospitalFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastHarperCollins has... Continue reading at The Guardian

[ The Guardian | 2023-02-17 02:54:34 UTC ]
More news stories like this | News stories tagged with: #book fair #high court #legal issues #free app #latest updatesget #claims made #defamation case #free morning #scientology book #guardian australia

HarperCollins union approves contract, ends 3-month strike

Striking union members at HarperCollins have approved a tentative agreement reached last week and will return to work Tuesday, ending a walkout that lasted more than three months and became the center of an ongoing debate about salaries in the industry Continue reading at ABC News

[ ABC News | 2023-02-16 23:12:16 UTC ]
More news stories like this | News stories tagged with: #harpercollins #ongoing debate #work tuesday