HarperCollins Canada Tests Geo-Targeted Marketing

HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
News tagged with: #harpercollins canada #started testing #reach consumers #small towns

Other news stories related to: "HarperCollins Canada Tests Geo-Targeted Marketing"


HarperCollins Union Voted to Ratify Contract

The HarperCollins Union has voted to ratify the contract with HarperCollins. The employees represented by the union will return 2/21. Continue reading at Book Riot

[ Book Riot | 2023-02-16 20:49:19 UTC ]
More news stories like this | News stories tagged with: #harpercollins #harpercollins union


Bologna Focus: Italy’s €283 Million Children’s Book Market

At Bologna Children's Book Fair, the AIE and Bologna Book Plus will look at young readers' growing place in the Italian market. The post Bologna Focus: Italy’s €283 Million Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-15 15:52:17 UTC ]
More news stories like this | News stories tagged with: #children’s book #children's book #bologna book #young readers #book fair #bologna children #book market


Deal Reached in HarperCollins Strike as Publisher Has Another Bad Quarter

HarperCollins has reached a tentative agreement with its striking union that includes an unspecified increase in minimum salaries. The deal was announced shortly after the publisher reported that sales fell 14% in the quarter ended December 31, and that profits plunged 52%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-10 05:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins #tentative agreement #bad quarter #publisher reported


HarperCollins and striking union reach tentative agreement

HarperCollins Publishers and the union representing around 250 striking employees reached a tentative agreement providing increases to entry level salaries Continue reading at ABC News

[ ABC News | 2023-02-10 04:38:56 UTC ]
More news stories like this | News stories tagged with: #harpercollins #harpercollins publishers


Striking HarperCollins Workers Reach Tentative Agreement With Publisher

After three months of a strike, the two parties reached a tentative deal that includes wage increases and a one-time bonus. Continue reading at The New York Times

[ The New York Times | 2023-02-10 02:56:17 UTC ]
More news stories like this | News stories tagged with: #harpercollins #tentative deal


China’s Book Market in 2022: An 11.77-Percent Decline

Overall book sales in China decreased in 2022, but online sales driven by TikTok and other short-video platforms are growing rapidly. The post China’s Book Market in 2022: An 11.77-Percent Decline appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-07 16:24:29 UTC ]
More news stories like this | News stories tagged with: #book market #growing rapidly #book sales #post china


NPD BookScan Sees 2023 US Book Market ‘Off to a Solid Start’

US backlist book sales grew in January, according to NPD Bookscan, with adult fiction helping to offset sagging adult nonfiction. The post NPD BookScan Sees 2023 US Book Market ‘Off to a Solid Start’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-07 14:57:06 UTC ]
More news stories like this | News stories tagged with: #bookscan #book market #solid start


Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers

The Tandem Collective's Naomi Bacon flew to Taipei International Book Exhibition to introduce 'community-led' book marketing. The post Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-06 14:47:16 UTC ]
More news stories like this | News stories tagged with: #naomi bacon #post marketing #book marketing #publishers appeared #tandem collective


Children's book by Quebec author on gender, identity targeted by complaints in U.S. town

A library in the U.S. is dealing with complaints about a children's book from a Quebec author that deals with sexual and gender diversity. Parents have asked that the book be removed from the library shelves. Continue reading at CBC

[ CBC | 2023-02-03 09:00:44 UTC ]
More news stories like this | News stories tagged with: #children's book #library shelves


At Cairo Book Fair, Publishers Expand Rights Trade and Marketing

Publishers are building up their rights and digital business at Cairo International Book Fair this year, despite regional economic challenges. The post At Cairo Book Fair, Publishers Expand Rights Trade and Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-02 17:35:34 UTC ]
More news stories like this | News stories tagged with: #digital business #marketing appeared


HarperCollins Is Cutting 5% of Its North American Workforce

The publisher, which has been embroiled in a labor standoff since November, will lay off 5% of its North American staff by June 30, the end of its current fiscal. CEO Brian Murray said the company was facing lagging demand and “unprecedented supply chain and inflationary pressures." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-30 05:00:00 UTC ]
More news stories like this | News stories tagged with: #inflationary pressures


Italy’s Book Market Up 13.3 Percent Over 2019

Presented in Venice at the Mauri School, the 2022 report from Italy's publishers shows gains over the pre-pandemic era, amid market shifts. The post Italy’s Book Market Up 13.3 Percent Over 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-01-27 17:39:09 UTC ]
More news stories like this | News stories tagged with: #book market #post italy


HarperCollins, HarperUnion Move to Solve Labor Dispute with Independent Mediator

With negotiations stalled, the publisher and union have agreed to employ an independent mediator to help end a strike that has stretched on since early November. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #early november


Steep discounts reign supreme for Prince Harry's mega-marketed memoir Spare

Publishing experts say the highly discounted product launches for mega-marketed books like Spare are an entrenched method big booksellers use to get people into stores, especially in an era where online competition is only a click away. ... Continue reading at CBC

[ CBC | 2023-01-21 09:00:00 UTC ]
More news stories like this | News stories tagged with: #memoir #online competition #publishing experts #prince harry


Who Wins in the HarperCollins Union Labor Dispute?

On strike since November 2022, the HarperCollins union walkout has become a test case for how labor unions could change the publishing business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins #publishing business #test case


HarperCollins Union Plans Rally at News Corp Offices in Manhattan

As the union approaches its 50th day on strike, union representatives are aiming to put pressure on the publisher’s parent company to settle the strike. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #news corp #put pressure


Media Agencies Call on Marketers to Change Their Digital Strategies

Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek

[ AdWeek | 2023-01-11 13:54:14 UTC ]
More news stories like this | News stories tagged with: #digital media #record levels #digital channels #emerging media #digital strategies


German Book Market in 2022: Sales Down 2.1 Percent

The Börsenverein reports on book sales and bestsellers in German book market in 2022 and depicts 'a major economic challenge.' The post German Book Market in 2022: Sales Down 2.1 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-01-05 14:26:20 UTC ]
More news stories like this | News stories tagged with: #book market #german book #book sales


January 6th Titles Hit the Market

The first of what will be a number of print books from commercial trade publishers featuring the text of the Select January 6th Committee Final Report hit the market last week, selling more than 46,000 combined copies at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-05 05:00:00 UTC ]
More news stories like this | News stories tagged with: #print books