HarperCollins Canada Tests Geo-Targeted Marketing

HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
News tagged with: #harpercollins canada #started testing #reach consumers #small towns

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S&S Names Wibke Grutjen Global Chief of Marketing and Communications

Wibke Grutjen moves from Hachette Book Group to Simon & Schuster in early August to lead S&S' marketing and communications teams. The post S&S Names Wibke Grutjen Global Chief of Marketing and Communications appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-06-26 21:24:22 UTC ]
More news stories like this | News stories tagged with: #hachette book #schuster #early august #simon schuster


Black Garnet Books in St. Paul Goes on the Market

Dionne Sims, who opened Black Garnet Books in St. Paul, Minn., to sell books by BIPOC authors in response to the 2020 murder of George Floyd in Minneapolis, is selling the store to return to school and focus on writing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #george floyd #bipoc authors #sell books


Christian Indie Publishers' Faith in Marketing

A growing number of small independent Christian publishers and authors see awards and spirited, creative self-promotion pay off in sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #growing number


Authors drive boom in US marketing demand as they seek help to plug books

Writers say investments in book promotion to augment publishers’ in-house staff are key to successKatherine Reay has written a dozen novels. When The Berlin Letters, her most recent, hit the shelves earlier this year, she embarked upon a 30-stop promotional book tour.“I love the personal... Continue reading at The Guardian

[ The Guardian | 2024-06-07 11:30:48 UTC ]
More news stories like this | News stories tagged with: #bookstore #personal connection #book promotion #bookstore events


Sound Off: What’s New in the Audio Market

Audiobooks continue to be a major bright spot for the industry. According to Audio Publishers Association, in 2022 alone, publishers’ audiobook revenue grew a whopping 10% to $1.8 billion. Here, PW takes a look at the publishers, platforms, and production companies bringing you the best in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook #pw takes #audio market


Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday

[ Digiday | 2024-05-30 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media #digiday+ research


HarperCollins Continues Sales Revamp

As part of a makeover at the HarperCollins sales department, VP of independent sales and wholesale Kathy Faber will take on additional responsibilities in the indie channel, and Wendy Ceballos will become director of independent sales and retail marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins


Indigo Shareholders Approve Sale of Canada's Largest Bookstore Chain

By large majorities, Indigo shareholders approved the sale of the Canadian bookstore chain to private equity firms controlled by Canadian billionaire Gerald Schwartz, an Indigo board member and the husband of Indigo founder and CEO Heather Reisman. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore #bookstore chain


BookNet Canada’s Consumer Survey: Rising Book Prices

Despite rising costs for new and secondhand books, surveyed Canadian consumers say they continue buying books but are price-shopping. The post BookNet Canada’s Consumer Survey: Rising Book Prices appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-22 19:37:08 UTC ]
More news stories like this | News stories tagged with: #book prices #rising costs #consumer survey #booknet canada


Latin American Publishers on Children’s Books, and Markets

For a Latin American publisher, it’s harder to enter Spain than the United States, one children's book publisher said at Bogotá's book fair. The post Latin American Publishers on Children’s Books, and Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-20 19:58:13 UTC ]
More news stories like this | News stories tagged with: #children's book #book fair #book publisher #markets appeared


U.S. Book Show 2024: Spotify Is Ready to Shake Up the Audio Market

The world’s most popular streaming service has expanded into audiobooks, with a suite of services to offer publishers, authors, and agents and with a listening base hungry for audiobook content. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook #offer publishers #audio market


Baker, Eerdmans Announce New Marketing Execs

Two veteran publishers are settling into new roles this month at two venerable Christian publishing houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-15 04:00:00 UTC ]
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Bookwire Releases a Report on Spanish-Language Digital Book Markets

Representing Bookwire customers in Spanish-language markets, this report finds strong performance of both ebooks and audiobooks. The post Bookwire Releases a Report on Spanish-Language Digital Book Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-13 21:33:03 UTC ]
More news stories like this | News stories tagged with: #digital book #ebooks #spanish-language markets


The Guardian view on audiobooks: a growing market that asks existential questions | Editorial

When is a book not a book? When it is performed by a starry cast of hundreds. Except it has always been more complicated than thatNews this week of a 17% hike in the UK’s audiobook sales might seem like a niche business story, but it raises an existential question. What exactly is an audiobook... Continue reading at The Guardian

[ The Guardian | 2024-05-10 17:25:03 UTC ]
More news stories like this | News stories tagged with: #audiobook #harry potter #jim dale #stephen fry #sit alongside #jk rowling #market dominance #audiobook sales


Jim Fox, Former HarperCollins General Counsel, Dies at 85

Fox, who worked at HarperCollins Publishers for 35 years and as the company's general counsel for a decade, died on May 2 following an extended illness. Former HC president and CEO Jane Friedman once called Fox "a legend in his own time." Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins #general counsel #harpercollins publishers


HarperCollins Profits Slow Down in the Third Quarter

HarperCollins eked out only a small profit in its latest quarter, with a 14% increase in digital audiobook sales insufficient in offsetting softer sales to Walmart and Costco and slowing sales of romance books and children's books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins #audiobook #slowing sales #14% increase #small profit #romance books #latest quarter


Apple’s ‘Crush’ ad receives backlash from PR and marketing pros

“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey. Continue reading at Media Week

[ Media Week | 2024-05-08 21:18:08 UTC ]
More news stories like this | News stories tagged with: #lulu


Mary Beth Thomas Out as HarperCollins Offers Sales Buyouts

Mary Beth Thomas, the v-p and director of independent retail sales at HarperCollins, has left the company, PW can confirm. In addition, HarperCollins is offering a voluntary buyout program for salespeople, according to a person familiar with the matter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins #person familiar


Audible is testing a cheaper plan in Australia

Audible is testing a cheaper subscription tier in Australia that sounds like an answer to Spotify’s audiobook push. Like the more expensive plan, the new Standard membership gives you one free title per month. But, similar to gaming services like PlayStation Plus, you lose access to the books... Continue reading at Engadget

[ Engadget | 2024-05-02 19:13:47 UTC ]
More news stories like this | News stories tagged with: #audiobook #full price #lower cost #significantly lower #lose access


HarperCollins Partners With ElevenLabs AI on Non-English Audiobooks

The use of ElevenLabs' 'Projects' text-to-speech technology, HarperCollins says, can bolster its work in non-English-language audiobooks. The post HarperCollins Partners With ElevenLabs AI on Non-English Audiobooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-04-19 00:15:08 UTC ]
More news stories like this | News stories tagged with: #harpercollins #non-english-language audiobooks #text-to-speech technology #non-english audiobooks #elevenlabs ai #harpercollins partners