Harper’s Dips Its Toes into Metered Content…Gently

Magazine offering one free story per month in attempt to boost subs. The post Harper’s Dips Its Toes into Metered Content…Gently appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-07-22 00:00:00 UTC ]

Other Publishing stories related to: 'Harper’s Dips Its Toes into Metered Content…Gently'

Steal This Idea: Winsight’s Restaurant Business Implements “Content Cycles”

Wary of shifting marketing budgets and rising production costs, publishers across the magazine industry have spent the past few years evaluating ways to reconcile difficult financial realities without sacrificing the print foundations that have anchored their brands for decades. In Chicago,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-28 18:44:20 UTC ]
More news stories like this | News stories tagged with: #big stories #big part #multiple channels #unique opportunity

Glenda Bailey Steps Down at Harper’s Bazaar | People on the Move

[caption id="attachment_176301" align="alignright" width="150"] Glenda Bailey[/caption] Glenda Bailey is stepping down as editor-in-chief of Harper’s Bazaar, ending a 19-year run, Hearst president and CEO Steven Swartz and Hearst Magazines president Troy Young announced Wednesday. She will... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-16 18:27:21 UTC ]
More news stories like this | News stories tagged with: #tumultuous december #abrupt resignations #previous ceo #orlando reece #sumindi peiris/caption #ernesto burden #yankee publishing #hampshire home #burden arrives #general manager #concord monitor #additional position #freeman webb #jennifer trsinar #nashville post #hearst

Glenda Bailey Exits Harper’s Bazaar | People on the Move

New Literary Agency Specializes in Children’s and YA Graphic Content

Returning to earlier career experience in comics and graphic novels, Janna Morishima is focusing on visual storytelling in her relaunched agency venture. The post New Literary Agency Specializes in Children’s and YA Graphic Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-01-10 12:30:35 UTC ]
More news stories like this | News stories tagged with: #graphic novels #visual storytelling #literary agency

How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
More news stories like this | News stories tagged with: #finding success #branded content #display advertising #ad blockers #bonnier

How Do You Sell Content to an Audience That Controls the Narrative?

Now more than ever, the publishing industry finds itself on a quest for more effective ways to make money. For the past few years, the industry has been working through a regular cycle of taglines and keywords: ‘metered models,’ ‘memberships,’ ‘registration paywalls,’ dynamic paywalls,’ and so... Continue reading at Publishing Executive

[ Publishing Executive | 2019-12-11 16:35:15 UTC ]
More news stories like this | News stories tagged with: #sell content #effective ways #make money #publishing industry

Analytics Firm Parse.ly Expands to Track How Content Drives Conversions

The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-11 21:36:26 UTC ]
More news stories like this | News stories tagged with: #ad blockers #advertising side #big thing #full interview #digital media

Washington Post spills contents of anti-Trump tell-all

The Washington Post has revealed the anonymous author behind forthcoming tell-all A Warning has claimed the US president is so unfit for office that a number of fellow administration officials contemplated resigning together in "a midnight self-massacre" but ultimately decided against it. Continue reading at The Bookseller

[ The Bookseller | 2019-11-08 09:05:26 UTC ]
More news stories like this |

Aging Gently, Messily: On Elizabeth Strout’s “Olive, Again”

SEQUELS IN LITERARY FICTION are rare. There’s a risk in returning to characters whose arcs have been resolved or purposely left in ambiguity. A second book may rob readers of the pleasure of imagination, thus undoing some of the magic of the original novel. But sometimes a character so compels... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2019-10-16 17:00:57 UTC ]
More news stories like this | News stories tagged with: #elizabeth strout #literary fiction

From TMZ to ESPN, content deals stream in for Quibi's 'Daily Essentials'

When DreamWorks founder Jeffrey Katzenberg and former Hewlett-Packard and eBay CEO Meg Whitman announced the idea for Quibi last year, there was debate over whether millennials and Gen Zers would cash in on a mobile-only platform streaming shows lasting for 10 minutes or less. One thing is for... Continue reading at Advertising Age

[ Advertising Age | 2019-10-11 22:09:18 UTC ]
More news stories like this | News stories tagged with: #investigative journalism #steven spielberg #justin timberlake #idris elba #marvelous mrs #anthology

Sabra will take over a NY restaurant to promote hummus uses beyond dips

Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and... Continue reading at Advertising Age

[ Advertising Age | 2019-10-08 09:00:00 UTC ]
More news stories like this | News stories tagged with: #kish-kash menu #anticipating launching #wes avila #guerilla tacos #kwame onwuachi #jet tila #cookbook author #cooking shows #deborah vantrece #great job #cultural heritage #dinner items #include dishes #herbs—andworld peace #cookbook

Sabra to open 'Whirled Peas,' a pop-up restaurant aiming to expand hummus usage beyond dips

Digiday Video: How publishers are creating and monetizing their video content

Video is a big part of growth opportunities for publishers. At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN Internation, Vox and Inquisitr the role that video plays in their content and monetization strategies. The post Digiday Video: How publishers are... Continue reading at Digiday

[ Digiday | 2019-10-04 04:00:07 UTC ]
More news stories like this | News stories tagged with: #digiday video #video content #big part #growth opportunities #key biscayne #asked execs #publishing summit

Nielsen Social Content Ratings Bolsters Talent Promotion Measurement via Instagram

The Nielsen Social Content Ratings measure talent's promotion of television shows across Instagram, Facebook and Twitter, and its data from Instagram just became more robust. Nielsen said in a release that the improvement was made possible by Instagram's recent enabling of creator account... Continue reading at AdWeek

[ AdWeek | 2019-09-19 13:30:21 UTC ]
More news stories like this | News stories tagged with: #television shows #nielsen

Vertebrate dips into wild swimming guides with Cruikshank deal

Indie publisher Vertebrate has picked up its first swimming guide, covering the Lake District, from wild swimming guru Suzanna Cruikshank. Continue reading at The Bookseller

[ The Bookseller | 2019-09-16 09:25:49 UTC ]
More news stories like this | News stories tagged with: #lake district #indie publisher

Profile reports 4% turnover dip but steady profit in 'solid' year

Profile Books has reported a “solid” financial year 2018 to 2019 with turnover at £11.4m, a 4% dip on the previous year, while operating profit was “steady” at £983,375. Continue reading at The Bookseller

[ The Bookseller | 2019-09-09 21:34:54 UTC ]
More news stories like this | News stories tagged with: #profile books #4% dip #operating profit

Print Units Dipped 0.8% at The End of August

Some softness in adult nonfiction was enough to drive down sales of print units 0.8% for the week ended Aug. 31, 2019, compared to the similar week in 2018, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #adult nonfiction

NFL joins TikTok and plans to help brands sponsor its content

The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 17:42:40 UTC ]
More news stories like this | News stories tagged with: #younger audiences #live games #find success #fast growth #working closely #nielsen

Lonely Planet turnover dips 5% as profit soars

Turnover for travel publisher Lonely Planet fell by 5% in 2018, while profit before tax increased by 111% on the previous year in a "solid" performance for the company. Continue reading at The Bookseller

[ The Bookseller | 2019-08-16 15:47:40 UTC ]
More news stories like this |

Study: Majority of Metered Paywalls Aren’t Sustainable | News & Notes

A deep dive on paywalls... Harvard University's Shorenstein Center on Media, Politics and Public Policy and the Lenfest Institute for Journalism released a detailed white paper on Tuesday summarizing the findings of a study evaluating the performance of digital subscriptions at over 500... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-14 19:11:32 UTC ]
More news stories like this | News stories tagged with: #entire group #deeply committed #5% increase #check back