Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across screens. “We’re committed to offering more ways for publishers to monetize live, linear and on-demand video content across all screens,” Google said in a blog post announcing its mDialog acquisition. “While nothing’s changing for their customers immediately, over time we’ll work with the mDialog team to incorporate their technology and expertise into our DoubleClick product suite.” Google did not reveal what it paid for mDialog. Google has been focused on digital video advertising, recently launching a special market called Google Select Partners for online publishers to sell commercials against their content. Moving forward, mDialog serves ads to Xbox and Apple TV, television video on demand, smartphones, and a number of other connected devices. The company emphasizes addressability data, which identifies whether ads are targeted to the right consumer. It also has technology that can serve linear TV advertising, a growing area of interest, especially for broadcasters. Video ad serving is evolving online and via television, and more media companies are investing in automated platforms to buy and sell commercials across screens and devices. Such programmatic technology is... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-19 00:00:00 UTC ]
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The British Library’s head of digital publications on the urgency of preserving digital stories, from smartphone apps to interactive web narrativesGiulia Carla Rossi collects the fragile artefacts of our increasingly transient publishing world. She is a curator of digital publications at the... Continue reading at The Guardian
[ The Guardian | 2023-11-18 13:00:21 UTC ]
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BuzzFeed is negotiating a sale of much of Complex Networks for under $140 million, less than half of what it paid to acquire it two years ago. Continue reading at The New York Times
[ The New York Times | 2023-10-27 16:26:21 UTC ]
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This year’s regional bookseller shows were upbeat and exciting gatherings, where both traditional and nontraditional booksellers networked, met authors, and discovered the hottest new releases. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-27 04:00:00 UTC ]
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“Welcome to the ‘Bad Ass Women Memoir Club,’” Pinkett Smith wrote in a cheeky note to the fellow first-time author. Continue reading at HuffPost
[ HuffPost | 2023-10-25 17:27:27 UTC ]
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Shachar Orren, co-founder and Chief Marketing Officer, EX.CO In recent years, Meta, TikTok, Twitch and even Pinterest have encouraged digital publishers to create vertical content to adhere to their platforms’ standards for engagement driven by our vertical mobile device screens. In response,... Continue reading at Digiday
[ Digiday | 2023-10-24 13:02:04 UTC ]
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Showing Up Every Day: A Conversation with Dewaine Farria, by Matt Gallagher Interviews [email protected] Tue, 10/10/2023 - 15:38 Dewaine Farria belongs to the world. As a US Marine, he served in Jordan and Ukraine, and spent much of his... Continue reading at World Literature Today
[ World Literature Today | 2023-10-10 20:38:06 UTC ]
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The Mountains & Plains Indie Booksellers Association's annual FallCon kicked off quietly Wednesday afternoon, but quickly picked up steam Thursday as more than 200 booksellers gathered in Denver to network with each other and to meet authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
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Author Walter Isaacson joined the L.A. Times Book Club to discuss the stories and controversy behind his bestselling "Elon Musk" biography. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-02 18:53:46 UTC ]
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Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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Ahead of Banned Books Week, the ALA reported 695 attempts to censor library materials between January 1 and August 31, 2023, and 1,915 unique titles challenged—a 20% jump over last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-20 04:00:00 UTC ]
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Sponsored: On September 13, Bookwire's 'All About Multi-Format Publishing' program will look at digital publishing developments. The post Bookwire Stages ‘Shaping the Future of Digital Books’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-31 17:46:41 UTC ]
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It was a hot summer of activity within the digital media space as publishers experimented with new technology, rode the social media rollercoaster and looked for ways to offset the hits to ad revenue. Continue reading at Digiday
[ Digiday | 2023-08-31 04:01:00 UTC ]
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Booksellers, exhibitors, and authors alike can expect a mix of business and camaraderie at this year's fall trade shows. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
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Patty Lin says that Jennifer Aniston, Courteney Cox, Matthew Perry and co forced rewrites of gags they didn’t like by performing them badlyFriends may have been a worldwide smash hit that made megastars of its cast, but – according to one of its writers – the actors weren’t always trying their... Continue reading at The Guardian
[ The Guardian | 2023-08-24 10:34:01 UTC ]
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Colleen Hoover’s novels took the top six places on last year’s New York Times bestseller list, while in the UK she rivals Richard Osman as the biggest author in recent times. How has she done it?The first Colleen Hoover book I read was It Ends With Us, and when I opened it on the tube, I saw... Continue reading at The Guardian
[ The Guardian | 2023-08-19 10:00:17 UTC ]
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The 2010s legal drama has broken records since hitting US Netflix, shining light on viewing patterns in a fragmented television landscapeSince I work in the business of talking television, I am often asking people what they’re watching. And this summer, the predominant answer – usually in the... Continue reading at The Guardian
[ The Guardian | 2023-08-17 18:02:26 UTC ]
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Revenue fell to a three-year low as insurance carriers downsized their advertising budgets. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-08-16 10:33:50 UTC ]
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The Internet Archive is facing another lawsuit over one of its conservation projects. Sony Music Entertainment, Universal Music Group and a handful of other music labels have filed a lawsuit against the nonprofit organization, accusing it of copyright infringement for digitizing, "willfully... Continue reading at Engadget
[ Engadget | 2023-08-12 11:01:08 UTC ]
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These video game and audiobook pairings complement each other for the ideal playing and listening experience. Continue reading at Book Riot
[ Book Riot | 2023-08-10 10:34:00 UTC ]
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The tech company’s latest proposal about generative AI turns copyright law on its head, and could especially hurt smaller content creators, say expertsFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastPublishers should... Continue reading at The Guardian
[ The Guardian | 2023-08-08 23:00:40 UTC ]
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