Google's Acquisition Shows It's Hungry for More Digital Video Advertising

Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across screens. “We’re committed to offering more ways for publishers to monetize live, linear and on-demand video content across all screens,” Google said in a blog post announcing its mDialog acquisition. “While nothing’s changing for their customers immediately, over time we’ll work with the mDialog team to incorporate their technology and expertise into our DoubleClick product suite.” Google did not reveal what it paid for mDialog. Google has been focused on digital video advertising, recently launching a special market called Google Select Partners for online publishers to sell commercials against their content. Moving forward, mDialog serves ads to Xbox and Apple TV, television video on demand, smartphones, and a number of other connected devices. The company emphasizes addressability data, which identifies whether ads are targeted to the right consumer. It also has technology that can serve linear TV advertising, a growing area of interest, especially for broadcasters. Video ad serving is evolving online and via television, and more media companies are investing in automated platforms to buy and sell commercials across screens and devices. Such programmatic technology is... Continue reading at 'AdWeek'

[ AdWeek | 2014-06-19 00:00:00 UTC ]
News tagged with: #moving forward #apple tv #media companies

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U.S. Book Show 2023: Interabang Books

Named after the combination of a question mark and an exclamation point, Interabang Books meets challenging questions with bold answers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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U.S. Book Show 2023: Upcoming Big Books

Meet the authors behind some of the adult, children’s, and graphic titles on PW’s radar. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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U.S. Book Show 2023: Authors in Conversation

In a series of intimate discussions, authors, comics creators, and artists will give readers an inside look at their latest titles and forthcoming books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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U.S. Book Show 2023: Featured Speakers

National ambassador for young people’s literature Meg Medina, Public Enemy frontman Chuck D, and bestselling novelist Lauren Groff are among the authors and comics creators appearing live at the show. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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U.S. Book Show 2023: Jacqueline Woodson

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[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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U.S. Book Show 2023: Tillie Walden

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[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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U.S. Book Show 2023: Jeff Smith

Jeff Smith will be in conversation with fellow graphic novelist Tillie Walden and 'The Beat' editor-in-chief Heidi MacDonald on Tuesday, May 23, 4:30–5 p.m. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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U.S. Book Show 2023: Meg Medina

Meg Medina will be in conversation with Amber Williams, editorial director of the 'New York Times for Kids,' on Wednesday, May 24, 10:30–11 a.m. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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U.S. Book Show 2023: Elle Key and Keegan-Michael Key

Elle Key and Keegan-Michael Key will discuss their forthcoming book, 'The History of Sketch Comedy,' on May 24. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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U.S. Book Show 2023: Matthew Gray Gubler

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[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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U.S. Book Show 2023: Lauren Groff

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[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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U.S. Book Show 2023: Kim Coleman Foote and Sarah Jessica Parker

Author Kim Coleman Foote and her publisher, Sarah Jessica Parker, will discuss Coleman Foote's forthcoming book, 'Coleman Hill,' with Well-Read Black Girl executive director Glory Edim on May 24. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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U.S. Book Show 2023: AALA Program

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[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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'New York Times' reports slower digital subscription growth and weakening ad revenue

The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York

[ Crains New York | 2023-05-10 18:44:39 UTC ]
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The Morning After: What to expect at Google I/O 2023

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[ Engadget | 2023-05-08 11:15:42 UTC ]
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NewFronts Day 3—Twitter shows up after all and inside TikTok’s invite-only event

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[ Advertising Age | 2023-05-04 14:42:00 UTC ]
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QUIZ: Can You Decode These Book Titles Scrambled by Google Translate?

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[ Literrary Hub | 2023-05-04 08:53:59 UTC ]
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