Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across screens. “We’re committed to offering more ways for publishers to monetize live, linear and on-demand video content across all screens,” Google said in a blog post announcing its mDialog acquisition. “While nothing’s changing for their customers immediately, over time we’ll work with the mDialog team to incorporate their technology and expertise into our DoubleClick product suite.” Google did not reveal what it paid for mDialog. Google has been focused on digital video advertising, recently launching a special market called Google Select Partners for online publishers to sell commercials against their content. Moving forward, mDialog serves ads to Xbox and Apple TV, television video on demand, smartphones, and a number of other connected devices. The company emphasizes addressability data, which identifies whether ads are targeted to the right consumer. It also has technology that can serve linear TV advertising, a growing area of interest, especially for broadcasters. Video ad serving is evolving online and via television, and more media companies are investing in automated platforms to buy and sell commercials across screens and devices. Such programmatic technology is... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-19 00:00:00 UTC ]
News tagged with:
#moving forward
#apple tv
#media companies
Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting... Continue reading at Engadget
[ Engadget | 2023-01-18 18:54:25 UTC ]
More news stories like this | News stories tagged with:
#ad business
#paying $1
#usa today
#conde nast
DBW's final day looked at a recent study of publishing industry startups and found that innovation takes all forms, from wildly successful ideas that took time to take off, like Audible, to cutting edge innovations, like blockchain book retailing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-18 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#recent study
#innovation takes
#publishing industry
DBW's final day looked at a recent study of publishing industry startups and found that innovation takes all forms, from wildly successful ideas that took time to take off, like Audible, to cutting edge innovations, like blockchain book retailing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-18 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#recent study
#innovation takes
#publishing industry
The Frankfurt-based Bookwire has entered a partnership with Google Play Books for broader automated production of audiobooks. The post Bookwire Expands Its Text-to-Speech Audiobook Offer with Google Play Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-01-17 14:43:24 UTC ]
More news stories like this | News stories tagged with:
#bookwire expands
#frankfurt-based bookwire
#audiobook
According to multiple presenters at the Digital Book World conference, ChatGPT has potential to remake the way people write and streamline production and editing, while AI voice replication promises affordable audiobook adaptations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-17 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#ai writing
#multiple presenters
#people write
#streamline production
#audiobook
#digital book
#book world
According to multiple presenters at the Digital Book World conference, ChatGPT has potential to remake the way people write and streamline production and editing, while AI voice replication promises affordable audiobook adaptations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-17 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#ai writing
#multiple presenters
#people write
#streamline production
#audiobook
#digital book
#book world
Digital Book World, a conference focused on innovation in publishing, opened in New York City with a talk from the International Publishers Association about a two-year project focusing on data collection, as well as the need for more accessible books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-16 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#data collection
#conference focused
#accessible books
#publishers association
#digital book
#book world
Digital Book World, a conference focused on innovation in publishing, opened in New York City with a talk from the International Publishers Association about a two-year project focusing on data collection, as well as the need for more accessible books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-16 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#data collection
#conference focused
#accessible books
#publishers association
#digital book
#book world
It's Friday, which means it's time for another roundup of the week's best tech deals. Today we're seeing good prices on Google's Pixel 7 and Pixel 7 Pro phones, a couple of all-time lows on the 10.2-inch iPad and iPad mini and a sweeping sale on Nintendo Switch games, among other discounts on... Continue reading at Engadget
[ Engadget | 2023-01-13 16:39:02 UTC ]
More news stories like this | News stories tagged with:
#high contrast
#vivid colors
#coming weeks
#buying advice
#roughly $40
#follow @engadgetdeals
#e-book
Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek
[ AdWeek | 2023-01-11 13:54:14 UTC ]
More news stories like this | News stories tagged with:
#digital strategies
#emerging media
#digital channels
#record levels
#digital media
OverDrive officials said 129 library systems hit the milestone with the Los Angeles Public Library becoming its first library system to surpass 10 million digital circulations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-11 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#record number
#library system
#libraries
The 2022 figures suggest that demand for digital resources in libraries continues to be robust even as the rate of growth slows from pandemic levels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital resources
#libraries
We’re back in Vegas for CES, and while the show doesn’t officially open until tomorrow, many exhibitors have already unveiled their new products at various press conferences and media events. Today, we’re starting to see some of the early car news that frequently dominates CES, as well as more... Continue reading at Engadget
[ Engadget | 2023-01-05 19:50:52 UTC ]
More news stories like this | News stories tagged with:
#configuration options
#favorite app
#headphone jack
#youtube channel
#stay tuned
#digital content
BMW is once again ready to give the world a glimpse of the futuristic tech it has in the works as p[art of its i Vision concept vehicle program. Following 2017's iVision Dynamics, 2018's iNext SAV, and last year's iVision Circular, the German automaker revealed at CES 2023 on Thursday the i... Continue reading at Engadget
[ Engadget | 2023-01-05 04:15:55 UTC ]
More news stories like this | News stories tagged with:
#fingers crossed
#digital life
#sound effects
#communicate directly
#digital content
Don’t miss these short stories featuring firefighting drones, lab-grown mammals, long-buried fan fiction, and much more. Continue reading at Slate
[ Slate | 2022-12-30 10:50:00 UTC ]
More news stories like this | News stories tagged with:
#make sense
#digital lives
#short stories
While big deals dominated publishing acquisition activity in 2021—led by Clarivate’s buying ProQuest for $5.3 billion—acquisitions in 2022 were more a mix of private equity and niche purchases. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-30 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#private equity
Funny, frank and intimate … in recent years, the live versions of audio shows have shot up by 2,000%. Now, comedians are selling out auditoriums nationwideWhen Freddie Mercury jogged on to the stage at Live Aid, he knew he had the crowd in the palm of his hand. When comedian and radio host John... Continue reading at The Guardian
[ The Guardian | 2022-12-27 15:00:24 UTC ]
More news stories like this | News stories tagged with:
#live shows
#bloomsbury
If you need a break from the hustle and cheer of the holidays, there’s nothing better than the ultimate escapist genre: sci-fi. This year has been a good one for those who like their entertainment off-planet or otherwise removed from our reality. We finally got a Predator sequel that isn’t... Continue reading at Engadget
[ Engadget | 2022-12-26 14:15:37 UTC ]
More news stories like this | News stories tagged with:
#aural medium
#space exploration
#short fiction
#audiobook
#pulitzer prize
A 19% increase in Scholastic's children's book publishing and distribution segment drove total sales up 12% in the second quarter, while operating income rose 20%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishing
#children's book
Unit sales of print books had one of their best weeks of the year last week, but it wasn’t quite enough to top sales from a year ago. As a result, unit sales fell 4.1%, marking one of the smallest declines this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-15 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#print books