Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across screens. “We’re committed to offering more ways for publishers to monetize live, linear and on-demand video content across all screens,” Google said in a blog post announcing its mDialog acquisition. “While nothing’s changing for their customers immediately, over time we’ll work with the mDialog team to incorporate their technology and expertise into our DoubleClick product suite.” Google did not reveal what it paid for mDialog. Google has been focused on digital video advertising, recently launching a special market called Google Select Partners for online publishers to sell commercials against their content. Moving forward, mDialog serves ads to Xbox and Apple TV, television video on demand, smartphones, and a number of other connected devices. The company emphasizes addressability data, which identifies whether ads are targeted to the right consumer. It also has technology that can serve linear TV advertising, a growing area of interest, especially for broadcasters. Video ad serving is evolving online and via television, and more media companies are investing in automated platforms to buy and sell commercials across screens and devices. Such programmatic technology is... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-19 00:00:00 UTC ]
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Today's top book news includes an AI-generated Wonka Nightmare, on the Dopamine Industrial Complex, and Oprah's Next Pick Continue reading at Book Riot
[ Book Riot | 2024-02-28 17:08:24 UTC ]
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Are utopias becoming a trend in fiction during this dystopian era? The debut novel from Phillip B. Williams, 'Ours,' embraces magic without ignoring reality. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-02-24 11:09:13 UTC ]
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Winter Institute 2024 brought more than 950 members of the American Booksellers Association together in Cincinnati, Ohio, February 11–14. In a photo essay, we collected a sampling of memorable moments and familiar faces from the show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-21 05:00:00 UTC ]
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When some books, including best sellers, were conspicuously absent from the science fiction Hugo Awards last year, writers and fans became suspicious. Continue reading at The New York Times
[ The New York Times | 2024-02-17 13:11:43 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2024-02-06 05:01:00 UTC ]
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Frustrations over the most critical development in digital media shared at flagship industry conference. Continue reading at Digiday
[ Digiday | 2024-01-31 05:01:00 UTC ]
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When users open an Incognito browser on Chrome, they'll see a notification warning them that other people using their device won't be able to see their activity but that their downloads, bookmarks and reading items will still be saved. Now, Google has updated that disclaimer in Chrome's... Continue reading at Engadget
[ Engadget | 2024-01-17 10:38:07 UTC ]
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Another year, another record: OverDrive reps reported this week that 152 libraries around the world reached million-checkout milestone last year, including 23 first-timers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-11 05:00:00 UTC ]
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In her “A Good Girl’s Guide to Murder” series and “Five Survive,” this British author makes herself at home on the East Coast. Continue reading at The New York Times
[ The New York Times | 2024-01-04 10:01:46 UTC ]
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Library users worldwide borrowed some 662 million e-books, digital audiobooks, and digital magazines, OverDrive reps announced in a release this week, with 152 library systems reporting more than a million digital checkouts in 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-04 05:00:00 UTC ]
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In talking about my debut story collection, House Gone Quiet, with friends and family, I’ve often found myself pitching the merits of the short story form itself. Due to habit or book marketing or a lack of exposure, it’s simply the case that most fiction readers who enter a bookstore are... Continue reading at Electric Literature
[ Electric Literature | 2023-12-19 12:00:00 UTC ]
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Many of the mergers and acquisitions in the year centered on book manufacturers, but the two biggest deals both involved private equity firm KKR. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
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Earlier this year, Google announced it would shut down its standalone podcast app in 2024. Since then, the company has started moving podcasts into YouTube and its companion app YouTube Music. As a way to ease the transition, Google will be rolling out a migration tool for its current podcast... Continue reading at Engadget
[ Engadget | 2023-12-07 19:40:39 UTC ]
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An increase in its First Day Complete sales and lower costs in its second period resulted in a jump in earnings, on flat sales, at Barnes & Noble Education, which operates more than 1,270 college stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-07 05:00:00 UTC ]
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