Google's Acquisition Shows It's Hungry for More Digital Video Advertising

Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across screens. “We’re committed to offering more ways for publishers to monetize live, linear and on-demand video content across all screens,” Google said in a blog post announcing its mDialog acquisition. “While nothing’s changing for their customers immediately, over time we’ll work with the mDialog team to incorporate their technology and expertise into our DoubleClick product suite.” Google did not reveal what it paid for mDialog. Google has been focused on digital video advertising, recently launching a special market called Google Select Partners for online publishers to sell commercials against their content. Moving forward, mDialog serves ads to Xbox and Apple TV, television video on demand, smartphones, and a number of other connected devices. The company emphasizes addressability data, which identifies whether ads are targeted to the right consumer. It also has technology that can serve linear TV advertising, a growing area of interest, especially for broadcasters. Video ad serving is evolving online and via television, and more media companies are investing in automated platforms to buy and sell commercials across screens and devices. Such programmatic technology is... Continue reading at 'AdWeek'

[ AdWeek | 2014-06-19 00:00:00 UTC ]
News tagged with: #moving forward #apple tv #media companies

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News Corp 'obsessed' with ABC, says broadcaster's boss after 'pile-on' over Tingle comments – video

Asked by Greens senator Sarah Hanson-Young whether ABC political journalist Laura Tingle had been subjected to a 'News Corp pile-on' after her comments on racism in Australia, the national broadcaster's managing director, David Anderson, said she had. At the Senate estimates hearing, the senator... Continue reading at The Guardian

[ The Guardian | 2024-05-31 01:55:16 UTC ]
More news stories like this | News stories tagged with: #national broadcaster #guardian australia #david anderson #news corp

TMB Leans Further Into Video as Open Web Revenues Waver

The digital media company TMB, formerly Trusted Media Brands, is on pace to generate nearly $200 million in revenue in its most recent fiscal year, which ends in June, according to chief executive Bonnie Kintzer. Though the company isn't sharing financial specifics, the... Continue reading at AdWeek

[ AdWeek | 2024-05-29 14:50:39 UTC ]
More news stories like this | News stories tagged with: #$200 million #company isn #digital media

Sights and Insights from the 2024 U.S. Book Show

This year's U.S. Book Show, held on May 22, was its most successful iteration yet. In case you missed it—or if you're ready to relive it—we've rounded up some highlights and takeaways from all the panels. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #ve rounded

The State of Publishing, As Seen From the Inside: Notes from the 2024 Publishers Weekly U.S. Book Show

Get insights on the state of publishing from agents, editors, and other industry professionals from the 2024 U.S. Book Show. Continue reading at Book Riot

[ Book Riot | 2024-05-23 18:14:04 UTC ]
More news stories like this | News stories tagged with: #book show #industry professionals #publishers weekly

U.S. Book Show: Book Biz CEOs Discuss Navigating Rapid Changes

More than 800 attendees joined PW and the AALA at this year's U.S. Book Show, where executives from Abrams, Baker & Taylor, Scholastic, and Simon & Schuster kicked off programming with insights on the state of the industry, AI, nurturing talent, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #baker taylor #schuster

U.S. Book Show 2024: Spotify Is Ready to Shake Up the Audio Market

The world’s most popular streaming service has expanded into audiobooks, with a suite of services to offer publishers, authors, and agents and with a listening base hungry for audiobook content. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-20 04:00:00 UTC ]
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U.S. Book Show 2024: Meet the Speakers

On May 22, the much-anticipated U.S. Book Show, held by Publishers Weekly and the Association of American Literary Agents, will present an in-person educational conference for agents, editors, marketers at NYU’s Kimmel Center in New York City, bringing the industry together for continuing... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-20 04:00:00 UTC ]
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U.S. Book Show 2024: Money Talks

Finance maven and TikTok sensation Vivian Tu wants to be your new rich best friend, someone who will help you navigate the world of personal finance—and help you get rich, too, just like her. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-20 04:00:00 UTC ]
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Google’s accessibility app Lookout can use your phone’s camera to find and recognize objects

Google has updated some of its accessibility apps to add capabilities that will make them easier to use for people who need them. It has rolled out a new version of the Lookout app, which can read text and even lengthy documents out loud for people with low vision or blindness. The app can also... Continue reading at Engadget

[ Engadget | 2024-05-16 16:00:07 UTC ]
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Bookwire Releases a Report on Spanish-Language Digital Book Markets

Representing Bookwire customers in Spanish-language markets, this report finds strong performance of both ebooks and audiobooks. The post Bookwire Releases a Report on Spanish-Language Digital Book Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-13 21:33:03 UTC ]
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Google DeepMind’s latest medical breakthrough borrows a trick from AI image generators

Much of the recent AI hype train has centered around mesmerizing digital content generated from simple prompts, alongside concerns about its ability to decimate the workforce and make malicious propaganda much more convincing. (Fun!) However, some of AI’s most promising — and potentially much... Continue reading at Engadget

[ Engadget | 2024-05-08 19:47:26 UTC ]
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Marvel’s making an ‘interactive story’ based on the What If...? show for Apple Vision Pro

As a bona-fide hater of actual reality, virtual reality is very appealing to me. However, I’m not that into 100 hour AAA games like Asgard’s Wrath 2 or Half Life: Alyx. I’m into short interactive experiences that can’t be had anywhere else. Good news for me? The Apple Vision Pro is getting a... Continue reading at Engadget

[ Engadget | 2024-05-08 18:39:58 UTC ]
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UK audiobook downloads up 17% last year, Publishers Association data shows

Audiobooks are fast becoming ‘a major route to market for consumers of books’, the trade body saysThe number of UK audiobook downloads increased by 17% between 2022 and 2023, according to new data from the Publishers Association (PA).Revenue from audiobooks rose 24% across the same period to... Continue reading at The Guardian

[ The Guardian | 2024-05-07 15:28:43 UTC ]
More news stories like this | News stories tagged with: #audiobook downloads #trade body #publishers association #audiobook

From Viral Videos to Your Dinner Table: QCP’s Culinary Journey Comes Alive in New Cookbook

Food is often described as a universal language that brings people together. In recent years, various content creators such as QCP have taken over social media with their food creations. Known for preparing different Italian dishes, Gianluca Conte--also known as QCP--has... Continue reading at AdWeek

[ AdWeek | 2024-05-03 18:16:20 UTC ]
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Google to pay News Corp to fund AI push

Deal part of Google News Initiative to fund various journalism projects and content from news organizations. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2024-05-01 13:36:48 UTC ]
More news stories like this | News stories tagged with: #news organizations #news corp