Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working with measurement companies such as comScore, DoubleVerify, IAS, Moat and Nielsen to develop a "new solution" for marketers that helps them better understand cross-screen campaigns and identify high-value customers. With the updates, Google said, a car manufacturer could gain insights about how YouTube ads influence various audiences across devices. According to Google, more than 50 percent of YouTube views now come from mobile, prompting the company to develop new ways for advertisers to measure across more devices. "As more viewership on YouTube shifts to mobile, we're making it easier for advertisers to deliver more relevant, useful ads across screens," YouTube product management director Diya Jolly wrote. "Now, information from activity associated with users' Google accounts (such as demographic information and past searches) may be used to influence the ads those users see on YouTube." With the updates, YouTube is expanding how advertisers can use customer data through Customer Match to reach those that have expressed interest in a store. (Customer Match was announced during Advertising Week in 2015.) While Google expands how advertisers can gain and use customer data, the company is also updating how users can control their own data across devices.... Continue reading at 'AdWeek'
[ AdWeek | 2017-01-21 00:00:00 UTC ]
News tagged with:
#advertising week
#user ids
#earnings call
#living room
Take this quiz to find out if you can choose the real book title after it's been scrambled by Google Translate. Continue reading at Book Riot
[ Book Riot | 2023-05-04 10:33:00 UTC ]
More news stories like this | News stories tagged with:
#book title
We all have our favorite TV shows, and it seems every year there's a new hit series to add to our watchlist. What do these trends mean, especially to marketers? For decades, Nielsen was the place where advertisers and marketers could turn to better connect with their audiences by understanding... Continue reading at AdWeek
[ AdWeek | 2023-05-02 20:53:41 UTC ]
More news stories like this | News stories tagged with:
#tv measurement
#hit series
#nielsen
Despite suffering a significant blow this week in its attempt to take over Activision Blizzard, Microsoft still believes it can get the job done. The company has signed a 10-year agreement with Spain-based cloud gaming provider Nware to make PC games it builds in-house available to stream on... Continue reading at Engadget
[ Engadget | 2023-04-28 17:25:18 UTC ]
More news stories like this | News stories tagged with:
#windows pcs
#smart tvs
#reports suggest
#european commission
#dominant position
#libraries
Online publisher Graham Media adopted new ID system to restore some of the value lost during the cookie purge. Continue reading at Advertising Age
[ Advertising Age | 2023-04-26 09:00:00 UTC ]
More news stories like this | News stories tagged with:
#online publisher
Measurement's biggest player will not participate in the industry's latest effort to enable multiple currencies. The Joint Industry Committee (JIC)--formed earlier this year by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade... Continue reading at AdWeek
[ AdWeek | 2023-04-25 14:14:53 UTC ]
More news stories like this | News stories tagged with:
#cross-platform measurement
#latest effort
#media agencies
#streaming platforms
#nielsen
Blackstone Publishing and Valiant Entertainment announced four inaugural titles featuring novelizations of comics characters. The first books are due out in early 2025. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-25 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#blackstone publishing
Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek
[ AdWeek | 2023-04-20 11:59:40 UTC ]
More news stories like this | News stories tagged with:
#national enquirer
#digital age
#news publisher
You've seen every movie on Shudder and have a whole bookshelf devoted to King, but can you guess the horror book based on its 1-star reviews? Continue reading at Book Riot
[ Book Riot | 2023-04-20 10:34:00 UTC ]
More news stories like this | News stories tagged with:
#1-star reviews
#book based
Tech company argues government should support artificial intelligence development while artists seek protectionsFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastGoogle and other tech giants have called on the... Continue reading at The Guardian
[ The Guardian | 2023-04-19 04:40:32 UTC ]
More news stories like this | News stories tagged with:
#australian government
#guardian australia
#free morning
#copyright laws
#latest updatesget
#free app
#tech giants
#artificial intelligence
#copyright law
The MVB Metabooks program marks a first year of business in the United Kingdom this week during London Book Fair. The post London Book Fair: Google Becomes a Client of MVB’s Metabooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-17 18:10:18 UTC ]
More news stories like this | News stories tagged with:
#united kingdom
Some of them posed for photos – and before they knew it they had become the face of skin lightening, bad boyfriends, penis disorders and Canadian immigration. What’s it like when your image goes around the world?Stock images are everywhere, and you probably rarely notice them: on billboards and... Continue reading at The Guardian
[ The Guardian | 2023-04-08 09:00:18 UTC ]
More news stories like this | News stories tagged with:
#print media
#constant stream
#libraries
Nicholas Greco, senior vice president, U.S. sales, Channel Factory The digital advertising industry is increasingly scrutinizing media wastage, and recent numbers highlight the extent of the issue. Next&Co’s annual Digital Media Wastage report revealed that $5.6 billion of digital ad spend... Continue reading at Digiday
[ Digiday | 2023-04-07 15:17:55 UTC ]
More news stories like this | News stories tagged with:
#digital media
You might not want to use Google Drive for large system backups or other many-file transfers. Ars Technica has learned Google quietly instituted a user "creation limit" of 5 million files sometime in February. As Reddit user ra13 discovered, personal (Google One) and business (Google Workspace)... Continue reading at Engadget
[ Engadget | 2023-04-03 19:12:30 UTC ]
More news stories like this | News stories tagged with:
#make room
#find alternatives
#libraries
Nielsen and rivals are challenged by homes that only stream to mobile devices, which are growing fast but not included in big data sets. Continue reading at Advertising Age
[ Advertising Age | 2023-03-27 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv measurement
#mobile devices
#growing fast
#nielsen
Streaming promised us a world without cable contracts and the satisfaction of only paying for what we actually wanted to watch. But at what cost? Cutting the cord typically means you don’t get to watch local channels, live sports or certain “cable only” networks. If you want to get back some of... Continue reading at Engadget
[ Engadget | 2023-03-21 13:30:00 UTC ]
More news stories like this | News stories tagged with:
#biggest caveat
#minimalist design
#nielsen
When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek
[ AdWeek | 2023-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital content
Measurement company VideoAmp has hired its first CMO as it works to establish itself as a serious contender in the battle to dominate the space. Top line There's been a vacancy for a lead measurement company since Nielsen lost its accreditation, and VideoAmp is looking to fill the gap. The... Continue reading at AdWeek
[ AdWeek | 2023-03-09 17:32:38 UTC ]
More news stories like this | News stories tagged with:
#top line
#nielsen
It's now much easier for game studios to release their work on the Epic Games Store. Epic has introduced long-awaited self-publishing tools that let anyone release games through its storefront. They'll have to pay $100 per title and meet certain requirements (more on those in a moment), but they... Continue reading at Engadget
[ Engadget | 2023-03-09 16:20:56 UTC ]
More news stories like this | News stories tagged with:
#sales figures
#in-app purchases
#large audience
#large chunk
#developing software
#self-publish
The Sally Dedecker Award for Lifetime Services recognizes book publishing professionals whose "tireless and persistent" work has made a positive impact on the book publishing industry. Milliot is recognized for his "decades-long commitment to reporting on the book industry." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-08 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#positive impact
#book industry
#book publishing
Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network As the digital media industry has dedicated itself to more diverse, equitable and inclusive (DEI) practices, newsrooms have diversified their staffs and advertisers have followed suit, aiming to... Continue reading at Digiday
[ Digiday | 2023-03-02 15:43:20 UTC ]
More news stories like this | News stories tagged with:
#business development
#ad dollars
#digital media