Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working with measurement companies such as comScore, DoubleVerify, IAS, Moat and Nielsen to develop a "new solution" for marketers that helps them better understand cross-screen campaigns and identify high-value customers. With the updates, Google said, a car manufacturer could gain insights about how YouTube ads influence various audiences across devices. According to Google, more than 50 percent of YouTube views now come from mobile, prompting the company to develop new ways for advertisers to measure across more devices. "As more viewership on YouTube shifts to mobile, we're making it easier for advertisers to deliver more relevant, useful ads across screens," YouTube product management director Diya Jolly wrote. "Now, information from activity associated with users' Google accounts (such as demographic information and past searches) may be used to influence the ads those users see on YouTube." With the updates, YouTube is expanding how advertisers can use customer data through Customer Match to reach those that have expressed interest in a store. (Customer Match was announced during Advertising Week in 2015.) While Google expands how advertisers can gain and use customer data, the company is also updating how users can control their own data across devices.... Continue reading at 'AdWeek'
[ AdWeek | 2017-01-21 00:00:00 UTC ]
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The Internet is getting weird again. Twitter’s recent stumbles under new ownership have surprisingly shined a quick light on the world of federated and decentralized social networking services, like Mastodon. These services are peer-to-peer or community-run networks, depending on the... Continue reading at PC World
[ PC World | 2022-11-30 11:45:00 UTC ]
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Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday
[ Digiday | 2022-11-29 15:18:30 UTC ]
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How well can you remember graphic novels from their words, not their art? See if you can match these famous comics to their opening lines! Continue reading at Book Riot
[ Book Riot | 2022-11-24 11:31:00 UTC ]
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The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at Digiday
[ Digiday | 2022-11-22 05:01:00 UTC ]
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Traditional TV shunned in favour of digital media and last-minute promotional campaignsMore than two-thirds of the UK’s biggest advertisers intend to cut back spending on traditional TV next year, as the recession fuels a shift to digital media and last-minute bursts of promotion.A survey of 59... Continue reading at The Guardian
[ The Guardian | 2022-11-21 00:01:39 UTC ]
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Two categories’ longlists have just been released in the 17th edition of the Sheikh Zayed Book Award, based in Abu Dhabi. The post Sheikh Zayed Award Names More Longlists: Criticism and Nations’ Development appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-18 22:40:21 UTC ]
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The vending machine, created by Bogle Bartle Hegarty, was placed at Comic Con in London, as part of a seasonally appropriate activation for the new Netflix series The Bastard Son & The Devil Himself. Continue reading at Media Week
[ Media Week | 2022-10-28 12:44:39 UTC ]
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Featured image from Sophie Calle’s The Hotel. The Siglio origin story famously begins with founder Lisa Pearson in Prague in the days before with Velvet Revolution being slipped a samizdat copy of exiled novelist Milan Kundera’s incendiary novel, The Unbearable Lightness of Being. Which is to... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-25 08:59:59 UTC ]
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The business news publisher Semafor launched Tuesday morning after months of anticipation, debuting in the process a number of original editorial and commercial elements that the startup hopes will help differentiate it in the eyes of both readers and ad buyers. The 60-person team, founded by... Continue reading at AdWeek
[ AdWeek | 2022-10-18 10:05:00 UTC ]
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The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek
[ AdWeek | 2022-10-11 09:54:39 UTC ]
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The number of video streaming services available has increased dramatically over the past few years as everyone decides they want a piece of the pie. The days when Netflix was your only option are long gone now, and while that’s great for all of us itching to discover our next favorite TV show,... Continue reading at Engadget
[ Engadget | 2022-10-06 13:15:17 UTC ]
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The Stockholm-based audiobook corporation Storytel, in association with some of French publishing's biggest players, goes live in France. The post Storytel Rolls Out Its Audiobook Service in France appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-27 10:14:35 UTC ]
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Amazon's change reportedly will prevent a self-service return of a Kindle ebook for a full refund if a consumer has read more than 10 percent of the text. The post In London and New York, Authors’ Trade Groups Hail Amazon’s Change on Self-Service Ebook Returns appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-22 19:04:47 UTC ]
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As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age
[ Advertising Age | 2022-09-14 09:30:00 UTC ]
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Ubisoft’s Rocksmith+ subscription service will arrive on September 6th, the publisher announced today. Following a nearly year-long delay, the guitar learning platform will be available on PC exclusively through the Ubisoft Store. With 5,000 songs available at lunch, including tunes from Alicia... Continue reading at Engadget
[ Engadget | 2022-08-30 21:30:41 UTC ]
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E-commerce giant wants to give advertisers familiar ratings but hints it will also leverage purchase data. Continue reading at Advertising Age
[ Advertising Age | 2022-08-16 12:15:00 UTC ]
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Even though Thursday Night Football is moving exclusively to Prime Video this season, marketers won't be in the dark about how many viewers are watching the games--and their ads. Nielsen and Amazon have signed a three-year agreement to measure Prime Video's NFL Thursday Night Football streaming... Continue reading at AdWeek
[ AdWeek | 2022-08-16 12:15:00 UTC ]
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Ingrid Rojas Contreras tells the story of her grandfather Rafael Contreras Alfonso, a Colombian healer with otherworldly gifts. Continue reading at The Washington Post
[ The Washington Post | 2022-08-11 14:57:38 UTC ]
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ALA says it is “developing guidance” for libraries and library workers and working with other organizations to “oppose any efforts to limit access to constitutionally protected information or limit privacy protections” for library users. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-11 04:00:00 UTC ]
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How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age
[ Advertising Age | 2022-08-10 12:08:43 UTC ]
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