Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to help target ads and connect brands with people online more effectively, according to sources familiar with the plans. The platform is called Doubleclick Audience Center, one source with knowledge of the new product said. (Doubleclick is the brand name of Google's suite of ad products for digital publishers and marketers.) "What they're trying to offer the community is a one-stop shop ad stack all in Google," said one digital marketing executive. Google has a demand-side platform for advertisers to buy digital ads; an ad exchange for publishers to sell ads; an attribution product to measure performance; and a dominant position in search and mobile. "They just don't have a full service offering yet," the executive said, adding that a data management platform changes that. The Audience Center will be available to advertisers using Doubleclick's ad exchange and third-party ad networks. Doubleclick advertisers also could continue to use outside data services when buying with Google. Google confirmed that it is working on the platform, but declined to provide details. "We are testing data management capabilities in DoubleClick to help partners better manage their own data as well as that from third parties," the company said in a statement. In the past year, Facebook emerged as a formidable rival to... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-23 00:00:00 UTC ]
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We are now living in a history glut; the Internet has muddled the line between past and present. As our past gets closer and closer to the present and the line separating our now from our then dissolves, we're approaching an odd sort of asymptote. Continue reading at Wired
[ Wired | 2014-02-03 00:00:00 UTC ]
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Houghton Mifflin Harcourt announced that it has partnered with Google to deliver K-12 core curriculum through Google Play for Education, Google's content store for K-12 schools. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-31 00:00:00 UTC ]
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The president of The Media Kitchen sees private marketplaces gaining traction with top publishers, and that's a good thing.The post Why Publishers Need to Embrace Automated Ad Selling appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-30 00:00:00 UTC ]
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By understanding our tastes and habits, Facebook could steal billions of dollars in ads from traditional media and get Madison Avenue out of the stone age.Facebook has never been a company lacking in foolish ambition--witness Facebook Home, Beacon, Places, and other monumental undertakings. But... Continue reading at Fast Company
[ Fast Company | 2014-01-25 00:00:00 UTC ]
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Twitter is diving even deeper into data. The social media platform is now giving publishers and brands more insights into how their tweets perform. Today, the company introduced analytics for Twitter Cards, which allow companies to track how media-filled tweets perform—such as how many users... Continue reading at AdWeek
[ AdWeek | 2014-01-24 00:00:00 UTC ]
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So much for blending in. While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in their face by taking over their computer screens. At least, that’s according to a new study on high-impact ads conducted by... Continue reading at AdWeek
[ AdWeek | 2014-01-24 00:00:00 UTC ]
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As more readers favor Kindles and iPads over pulp-based books, Chantal Restivo-Alessi of HarperCollins is mining digital data to determine how publishers can maximize profits.Having worked at EMI records for over a decade, Chantal Restivo-Alessi knows what it's like to have the digitization of... Continue reading at Fast Company
[ Fast Company | 2014-01-23 00:00:00 UTC ]
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A Facebook spokesperson told Digiday that the program will not port Facebook-style ad units to other apps, however. Instead, it will simply use its data to target whatever formats those app publishers currently sell. The post Facebook Tries a Mobile Ad Network appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-23 00:00:00 UTC ]
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The new site, read.dukeupress.edu, is powered by the Folio eBooks solution, developed by Stanford University’s HighWire Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-23 00:00:00 UTC ]
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Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network it is creating. It marks an important step for the social network, showing its sponsored content outside its own properties is key to... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there. Mobile banners are seen as a lousy brand vehicle, which is why so many are rushing to native ads. BuzzFeed founder and CEO Jonah Peretti... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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On Tuesday, Jan. 21 Google introduced AdSense Direct, an ad solution for publishers looking to initiate their own direct ad sales. Publishers will need to establish their own deals with advertisers, but once they do the transaction is as simple as sharing a link. Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-22 00:00:00 UTC ]
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In a signal of its deepening commitment to native advertising, Hearst Magazines launched a new native ad campaign yesterday for Lancôme on MarieClaire.com.The post Inside Hearst’s Native Ad Strategy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-15 00:00:00 UTC ]
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We knew Google's Niantic Labs was planning to use its Ingress tech to power other augmented reality games, but we didn't expect this. In an announcement today, Niantic announced it has teamed up with publisher HarperCollins to create a location-based ... Continue reading at Engadget
[ Engadget | 2014-01-15 00:00:00 UTC ]
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A new senior role is rapidly emerging at the top of digital publishers’ sales organizations: the programmatic czar. Publishers initially approached programmatic advertising warily, concerned it would do little more than drive down their ad prices and further commoditize their inventory. That... Continue reading at Digiday
[ Digiday | 2014-01-14 00:00:00 UTC ]
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The demand for print advertising continued to fall in 2013, but the pace of those losses has slowed, according to a year-end report from the MPA-The Association for Magazine Media. Total ad pages for the 207 consumer magazines tracked fell 4.1 percent year-over-ye Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-10 00:00:00 UTC ]
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Plus dealing with misogynistic trolls, China Telecom cuts iPhone cost, Schneier's new job, Rockstar's sale, and moreA burst of 8 links for you to chew over, as picked by the Technology teamWhen misogynist trolls make journalism miserable for women >> The AtlanticConor Friedersdorf: As a... Continue reading at The Guardian
[ The Guardian | 2014-01-08 00:00:00 UTC ]
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Biz Stone and Ben Finkel created Jelly to function almost like a modern-day visual search engine.No matter how big the exit, it seems Silicon Valley entrepreneurs eschew retirement. In the case of Twitter (and its $2.1 billion IPO), the cofounders have continued churning out products with... Continue reading at Fast Company
[ Fast Company | 2014-01-07 00:00:00 UTC ]
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Should Australian newspapers, like Fairfax, publish opinion pieces that deny or seek to cast doubt on man-made global warming?Should Fairfax — or other media publishers — give a platform for climate change denialist opinion pieces?The most recent example is Fairfax publishing a piece by John... Continue reading at The Guardian
[ The Guardian | 2014-01-04 00:00:00 UTC ]
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Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular... Continue reading at Advertising Age
[ Advertising Age | 2013-12-30 00:00:00 UTC ]
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