‘Ghettoizing the Translations’: Chad Post on Marketing Books in Translation

What's done to help sell standard books, but not to help sell books in translation? In a telling interview, Chad Post talks about differences in marketing. The post ‘Ghettoizing the Translations’: Chad Post on Marketing Books in Translation appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2017-02-02 00:00:00 UTC ]
News tagged with: #translation appeared #marketing books #chad post #sell books

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Rare, Revolutionary Photo Book Is Back in Print

Henri Cartier-Bresson's famous photo book is republished after 60 years, proving that breaking the rules can change everything. The post Rare, Revolutionary Photo Book Is Back in Print appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post rare #print appeared


Brand funds Hackney café with book profits

Russell Brand has used profits from his book Revolution (Century) to help fund a café in Hackney staffed by recovering drug addicts. The Trew Era café is a social enterprise located in a housing estate that faced eviction last year by a US company. The Guardian reports that Brand backed the... Continue reading at The Bookseller

[ The Bookseller | 2015-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book profits #russell brand #guardian reports


PW Picks: Books of the Week, March 30, 2015

This week, Jon Ronson's fascinating exploration of shaming, Pulitzer-winner Tracy K. Smith's wonderful memoir, and how to clone a mammoth. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fascinating exploration


E-books Gained, Online Retailers Slipped in 2014

E-books’ market share of new-book sales increased slightly in 2014 over 2013, while the share of all book sales made through online retailers and bookstore chains dipped in the same period. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-books gained #market share #online retailers


Piracy, Bookstore Closures Hamper Spain’s Book Industry

Elena Ramirez, editorial director of Seix Barral and director of international fiction for Planeta, Spain’s largest publisher, observes that the Spanish book industry has adjusted to a new normal after the country’s financial crisis. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book industry #international fiction #largest publisher #financial crisis


'Go Set a Watchman': Here's the book cover

Harper Lee's book 'Watchman' reportedly centers on an adult version of the 'Mockingbird' character Scout and will be released this July. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book cover #harper lee


Biddulph wins Waterstones Children’s Book Prize

Rob Biddulph was today (26th March) announced as the overall winner of the Waterstones Children’s Book Prize, as well as the best illustrated book category. Biddulph, who is also the art director of the Observer magazine, won the prize for Blown Away (HarperCollins Children’s Books), about a... Continue reading at The Bookseller

[ The Bookseller | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book prize #rob biddulph #waterstones children #art director #observer magazine #harpercollins children #picture book


Travel book wins odd title prize

A self-published travelogue called Strangers Have the Best Candy wins the Diagram Prize for oddest book title of the year. Continue reading at BBC News

[ BBC News | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #diagram prize


Go Set a Watchman book jackets: a designer reads the artwork

The newly revealed covers of Harper Lee’s To Kill a Mockingbird sequel are a graphic illustration of their publishers’ ambition to ensnare her fansCover for Harper Lee’s Mockingbird sequel revealedArguably the most hotly-anticipated novel in the world in 2015, Harper Lee’s Go Set a Watchman, had... Continue reading at The Guardian

[ The Guardian | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harper lee #mockingbird sequel #graphic illustration #ve heard


Publishers Respond to Bookstore Chain's Dropping Heaven Books

Publishers offered a measured response to news that the Lifeway Christian Stores chain will no longer carry "heaven tourism" books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers respond #bookstore chain #publishers offered


5 Big Things Marketers Need to Know From Facebook's Developer Conference

Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile... Continue reading at AdWeek

[ AdWeek | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content directly #ad business #shopping cart #posting videos #latest step


Online book shopping overtakes in-store for first time

Print book sales showed "continuing resilience" in 2014, with overall spending on print and digital titles increasing across the year. Meanwhile, online book buying overtook in-store book buying for the first time last year. In 2014, sales of print and ebooks stood at £2.2bn, up 4% from the... Continue reading at The Bookseller

[ The Bookseller | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen book #annual conference


Loose Women to launch TV Book Club

ITV daytime chat show Loose Women is today (March 24th) launching a new book club, with Paula Hawkins’ The Girl on the Train (Doubleday) picked as the first title. The book club, called Loose Books, will see a different Loose Women panellist pick a book to read each month, which will be... Continue reading at The Bookseller

[ The Bookseller | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book club #loose women #paula hawkins #viewers invited


Is Metabook the Next Evolution of the Book?

'We are creating a new thing for a new generation of readers...this is the future,' says Benjamin Alfonsi of Metabook's new ultra-enhanced ebooks. The post Is Metabook the Next Evolution of the Book? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-26 00:00:00 UTC ]
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Best Marketing Campaign award to James Patterson is Missing

Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the... Continue reading at The Bookseller

[ The Bookseller | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaigns #chris judge #marketing campaign #annual awards


ESPN, Outbrain Partnership Lets Other Marketers Get Native Placement on the Sports Site

One of the biggest names in sports is letting other publications tap into its digital audience.  ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal. And, because Outbrain is being integrated into ESPN's in-house sales platform, it... Continue reading at AdWeek

[ AdWeek | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales team #press release #larger reach #trending topics


Keys to Writing Books for Very Young Readers

The cherished French children’s book author and editor of hundreds of books Grégoire Solotareff offers his tips for creating books fore very young readers. The post Keys to Writing Books for Very Young Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #writing books #young readers #book author


9 Books on Christian Social Activism

New books tell the stories of Christian activists who are working at home and abroad to meet the needs of the hungry, the endangered, the abandoned, and the exploited. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
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Facebook Follows Netflix's Lead With Post-Play Videos

The social network, eager to get more out of its booming video player, is testing out a feature that makes it easy to binge.This week, The New York Times reported that Facebook is in talks to host content from BuzzFeed, National Geographic, and the Times within the blue confines of its own site,... Continue reading at Fast Company

[ Fast Company | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leaving facebook #host content #national geographic #billion users


Johnston Press posts pre-tax loss of £23.9m

Regional newspaper publisher also unveils deal to print Richard Desmond’s four Express and Star titles in the north of EnglandJohnston Press has reported a pre-tax loss of £23.9m for last year, and announced a lucrative deal to print Richard Desmond’s Express and Star titles in the north of... Continue reading at The Guardian

[ The Guardian | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #star titles #pre-tax loss #lucrative deal #3% decline