‘Ghettoizing the Translations’: Chad Post on Marketing Books in Translation

What's done to help sell standard books, but not to help sell books in translation? In a telling interview, Chad Post talks about differences in marketing. The post ‘Ghettoizing the Translations’: Chad Post on Marketing Books in Translation appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2017-02-02 00:00:00 UTC ]
News tagged with: #translation appeared #marketing books #chad post #sell books

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WSJ vs. Bloomberg: A tale of two marketing campaigns

It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This,... Continue reading at Digiday

[ Digiday | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post wsj #marketing campaigns #tough time


Academy Awards: Oscar winners that came from books

Oscar-winning films that were based on books include 'The Theory of Everything,' 'Still Alice,' and 'The Imitation Game.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books include #academy awards


Works In Translation: If They Publish Them, Will They Buy Them?

Tom Chalmers, managing director of IPR License, talks about some of the strongest markets for selling works in translation right now. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-24 00:00:00 UTC ]
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International Hot Book Properties: Week of February 23, 2015

In this week's column, Greece's new minister of finance doles out money advice; a Congolese novel gains international attention after drawing critical acclaim (and landing on the shortlist for a major literary award) in France; and a Swedish debut begins selling abroad before being published at... Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-24 00:00:00 UTC ]
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New Delhi World Book Fair Reaches One Million Consumers

The 9-day New Delhi World Book Fair drew more than 1,100 exhibitors and a million visitors to buy books at what has become one of Asia's key book fairs. The post New Delhi World Book Fair Reaches One Million Consumers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buy books


Export markets 'mixed' for children's

Children’s publishers and agents have said that the maturation of many book markets globally, in addition to the economic downturn, has meant that the number of deals made with international publishers is slowing. Continue reading at The Bookseller

[ The Bookseller | 2015-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international publishers #export markets #economic downturn


Why is the forthcoming book 'The ABLES' already appearing on bestseller lists?

'ABLES' is appearing on Barnes & Noble and Amazon bestseller lists already but isn't being published until May. It follows teenager Phillip, who attends a school for those with special powers. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestseller lists #barnes noble #special powers


Book lovers: New Teen Fest is for you

Children's Laureate Malorie Blackman is launching an online YA festival for teenagers to mark World Book Day. Continue reading at BBC News

[ BBC News | 2015-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book lovers


Layoffs at Franciscan Media Will Not Affect Books, Publisher Says

Franciscan Media has laid off 27 employees, none of them in editorial, and the publisher says book sales are up and title output will increase. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
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Lone Star: Will Evans Promises Texas Translation Renaissance

Will Evans, of Dallas-based Deep Vellum press, is leveraging local support to sustain his recently launched publishing house focused on translation. The post Lone Star: Will Evans Promises Texas Translation Renaissance appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-20 00:00:00 UTC ]
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Books and Browsers: Collaboration Creates New Possibilities for Digital

In January, I was invited by the Getty Foundation to participate as a library commentator at a meeting of representatives from its Online Scholarly Catalogue Initiative (OSCI). Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
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'Bosch' TV series is inspired by Michael Connelly's book series

Police detective Harry Bosch is the protagonist in Michael Connelly's series, the most recent installment of which is 'The Burning Room.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv series #book series #michael connelly #burning room


Little, Brown wins Mike Brearley book after auction

Little, Brown has acquired a book in a “hotly-contested five-way auction” by former England cricket captain Mike Brearley about being “in the zone”. Andreas Campomar bought UK and Commonwealth rights to On Form from Matthew Hamilton at Aitken Alexander Associates. Continue reading at The Bookseller

[ The Bookseller | 2015-02-19 00:00:00 UTC ]
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New picture book imprint for Macmillan Children's

Pan Macmillan will this autumn launch a children’s book imprint within Macmillan Children’s Books (MCB), to be run by Suzanne Carnell. Carnell is currently publishing director of picture books and pre-school of the MCB Under 6 division. Under the new imprint, which is yet to be named, she will... Continue reading at The Bookseller

[ The Bookseller | 2015-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books mcb #book imprint #suzanne carnell #macmillan children #pan macmillan #picture books #emily gravett


Pharrell Williams has a 'Happy' deal for children's books

Pharrell Williams is transitioning from pop singer to children's author. Will the cross-over translate into success? Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-02-19 00:00:00 UTC ]
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Dr Seuss returns with newly discovered book What Pet Should I Get?

Dr Seuss long ago passed from the scene but old manuscripts by the beloved children's author keep turning up. Continue reading at Stuff

[ Stuff | 2015-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #beloved children


Children's Choice Book Award Finalists Announced

The finalists for this year's Children's Choice Book Awards have been announced, in seven categories, which young readers across the country will vote for online from Tuesday, March 17through Sunday, May 3. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-19 00:00:00 UTC ]
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Bravo: Mark Zuckerberg's Book Club Goes To Bat For Vaccination

For his next reading challenge pick, Zuckerberg announced a much-lauded pro-vaccination book.Facebook CEO Mark Zuckerberg has come out swinging in support of vaccination—and he wants his book club members to read all about it. Undaunted by the lukewarm reception to his first few picks,... Continue reading at Fast Company

[ Fast Company | 2015-02-19 00:00:00 UTC ]
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Hold on to your cat in the hat! Long lost Dr. Seuss book to be released

More than twenty years after his death a new Dr. Seuss book, "What Pet Should I Get?" will be published this summer.   Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #seuss book #twenty years


Port Dispute Continues to Hamper Book Shipments

As the labor dispute at West Coast ports drags on, publishers face an increased likelihood of delays in receiving shipments from Asian printers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers face