More than 50,000 ad-tech execs, companies and marketers are in the Rhine-Ruhr city of Cologne, Germany this week for the annual Dmexco conference to talk about global trends, new technology and industry issues like ad blocking. Compared to other tech conferences like CES and Mobile World Congress where attendees can either hold or see the most futuristic gadgets available, Dmexco is more focused on breaking down the ad-tech space for marketers and publishers, said Chad Stoller, evp and global innovation officer at IPG Mediabrands. "If you've ever looked at a LUMAscape, it's like a trail map for what you would find at Dmexco," he said. "You can go to all the sessions, but you can also just walk the booths and ask questions." Twitter CEO Jack Dorsey is one of this year's biggest keynoters, who will likely pitch marketers on the future of the micro-blogging site (conveniently, Twitter's first much-hyped NFL livestream starts this week, too). Other top keynote speakers include Google ads boss Sridhar Ramaswamy; Carolyn Everson, vp of global marketing solutions at Facebook; Snapchat's chief strategy officer Imran Khan and AOL CEO Tim Armstrong. The 8-year-old conference has grown from 2015's estimated 40,000 attendees and will cover everything from the newest programmatic tactics, the evolving ad agency model and how marketers navigate open source and closed-wall platforms. "How can we better utilize data to reach people on a more personalized level than we currently... Continue reading at 'AdWeek'
[ AdWeek | 2016-09-13 00:00:00 UTC ]
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This week, the biggest event in tech took place in Seoul with Samsung's Unpacked showcase. Among other announcements, the company officially unveiled its latest foldable smartphone, the Galaxy Z Fold 5. It's not even available yet, but Amazon is offering a $200 gift card if you pre-order from... Continue reading at Engadget
[ Engadget | 2023-07-28 18:33:17 UTC ]
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Forthcoming books explore how to utilize the magical properties of such items to brighten moods, restore energy, quell pain, foster a sense of connection, and face tough social issues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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The annual report from Spain's publishers describes a 10th consecutive year of growth for the country's book market, at €2.7 billion. The post Spain’s Book Market in 2022: Up 5.5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-27 20:58:08 UTC ]
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This exchange program, coordinated by the Börsenverein, brings together organizations in Germany and Ukraine to promote the book industry. The post Germany Funds Book Industry Exchange With Ukraine at €900,000 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-26 14:24:20 UTC ]
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In the US, sales of books for adults and education were up in May, as children's books slid again, per AAP's StatShot. The post AAP StatShot Shows the US Book Market Flat in May appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-24 14:10:38 UTC ]
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With the company's marketing and publicity teams unified across adult and children’s book imprints, Abrams aims to create a more efficient way to reach readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-24 04:00:00 UTC ]
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This week's best tech deals include a couple of all-time lows on older but still worthwhile Apple gadgets, with the 9th-gen iPad on sale for $250 and the M1-powered MacBook Air available for $750. The Amazon Fire TV Stick 4K Max is a solid value for those in need of a cheap media streamer at... Continue reading at Engadget
[ Engadget | 2023-07-21 15:15:52 UTC ]
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Historically, big tech’s attempts to shape how the media operates have often done more harm than good. Google has a new plan to help save journalism—or at least make it easier for journalists to work. The company has been pitching a generative AI-powered product, nicknamed Genesis, to major... Continue reading at Fast Company
[ Fast Company | 2023-07-21 11:48:19 UTC ]
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Project-wise, Imago is now approaching pre-pandemic levels, says president and CEO Howard Musk. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek
[ AdWeek | 2023-07-18 11:31:59 UTC ]
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Knowledge is a lifelong pursuit, but finding time to read, study, and learn new things isn’t always easy. That’s why apps like Headway exist. It’s on sale now through July 17th during our version of Prime Day — Deal Days Summer 2023. Headway is a powerful learning app that helps you... Continue reading at PC World
[ PC World | 2023-07-13 08:00:00 UTC ]
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The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing.... Continue reading at AdWeek
[ AdWeek | 2023-07-12 08:56:56 UTC ]
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The tech industry is reeling from the combination of a rough economy, the COVID-19 pandemic and some obvious business missteps. And while that led to job cuts in 2022, the headcount reductions have unfortunately ramped up in 2023. It can be tough to keep track of these moves, so we’ve compiled... Continue reading at Engadget
[ Engadget | 2023-06-29 15:28:56 UTC ]
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Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more direct advertising. The publisher currently generates roughly 80% of its revenue from content... Continue reading at AdWeek
[ AdWeek | 2023-06-28 09:22:55 UTC ]
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Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday
[ Digiday | 2023-06-20 13:41:01 UTC ]
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Summer can be a sleepy time for deals, but there was actually a fair amount of savings to be found on tech this week. Amazon's Prime Day is probably about a month away, but the company looked like they were getting a head start with discounts on Kindles, two Echospeakers, Fire TV devices and... Continue reading at Engadget
[ Engadget | 2023-06-16 16:33:11 UTC ]
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The lineup for this year’s fall regional booksellers shows is complete, with six shows being held across the country from August to October. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-16 04:00:00 UTC ]
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A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age
[ Advertising Age | 2023-06-13 14:00:00 UTC ]
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Great speakers and a strong slate of educational programming await the library community at of the 2023 ALA Annual Conference, set for June 22–27 in Chicago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-09 04:00:00 UTC ]
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