More than 50,000 ad-tech execs, companies and marketers are in the Rhine-Ruhr city of Cologne, Germany this week for the annual Dmexco conference to talk about global trends, new technology and industry issues like ad blocking. Compared to other tech conferences like CES and Mobile World Congress where attendees can either hold or see the most futuristic gadgets available, Dmexco is more focused on breaking down the ad-tech space for marketers and publishers, said Chad Stoller, evp and global innovation officer at IPG Mediabrands. "If you've ever looked at a LUMAscape, it's like a trail map for what you would find at Dmexco," he said. "You can go to all the sessions, but you can also just walk the booths and ask questions." Twitter CEO Jack Dorsey is one of this year's biggest keynoters, who will likely pitch marketers on the future of the micro-blogging site (conveniently, Twitter's first much-hyped NFL livestream starts this week, too). Other top keynote speakers include Google ads boss Sridhar Ramaswamy; Carolyn Everson, vp of global marketing solutions at Facebook; Snapchat's chief strategy officer Imran Khan and AOL CEO Tim Armstrong. The 8-year-old conference has grown from 2015's estimated 40,000 attendees and will cover everything from the newest programmatic tactics, the evolving ad agency model and how marketers navigate open source and closed-wall platforms. "How can we better utilize data to reach people on a more personalized level than we currently... Continue reading at 'AdWeek'
[ AdWeek | 2016-09-13 00:00:00 UTC ]
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Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-06 00:00:00 UTC ]
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Publishers have been exploiting a Facebook loophole with their native ads, making them alluring ad buys in light of decreased Facebook reach for brands. The post When an ad is not an ad on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-24 00:00:00 UTC ]
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Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age
[ Advertising Age | 2013-10-04 00:00:00 UTC ]
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Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads'... Continue reading at AdWeek
[ AdWeek | 2024-04-25 12:00:00 UTC ]
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More than 30 years ago Annika Pergament drove up the coast, starting in Florida, in search of her first journalism job after graduate school—her trunk filled with tapes of herself as a news anchor. She landed a gig in television news just several hundred miles later."I hit every news station on... Continue reading at Crains New York
[ Crains New York | 2024-04-23 20:44:42 UTC ]
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How teens learn about navigating the online world varies, but a pair of digital media literacy programs aim to get more Canadian students scrutinizing their social feeds. Continue reading at CBC
[ CBC | 2024-04-15 08:00:00 UTC ]
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Many trade visitors packing for the Bologna Children's Book Fair will be at conference sessions in the 'International Kids Licensing Days' series. The post Children’s Book Rights: Bologna’s Fourth ‘Kids Licensing Days’ Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-22 21:31:02 UTC ]
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Subscription leads business models—some of them 'hybrid subscription— in sales channels that Dosdoce will report on at London Book Fair. The post At London Book Fair: Mapping 192 Audio Sales Channels appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-11 09:01:22 UTC ]
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Revenue in 12 of 16 overseas book markets rose last year, even as unit sales fell, according to a new joint report from Nielsen/GFK Entertainment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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The first outing for this Nielsen BookData-GfK study sees revenue up in many book markets, but rising prices contributing to that 2023 trend. The post Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
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Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian
[ The Guardian | 2024-02-28 19:24:36 UTC ]
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Are utopias becoming a trend in fiction during this dystopian era? The debut novel from Phillip B. Williams, 'Ours,' embraces magic without ignoring reality. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-02-24 11:09:13 UTC ]
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Silicon Valley’s top pundit dishes on her memoir Burn Book, immature billionaires, and whether she’s actually mean. Continue reading at Wired
[ Wired | 2024-02-15 11:00:00 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2024-02-06 05:01:00 UTC ]
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