Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders could probably learn from the media player's wide social strategy. The publisher will collect answers via Facebook, Twitter, Instagram and Snapchat until the presidential election in November 2016. To push the endeavor wide, spots featuring Salma Hayek, Kristen Bell, Rachel Bilson and other celebrities will run on Fusion TV, various digital platforms and over-the-top video channels. The effort will also entail offline activations to create buzz in cities like New York, Los Angeles, Miami and Boulder, Colo., where young people will be asked to complete the phrase "Dear Next President, I wish you would...." The project is the latest brainchild of Hillary Frey, Fusion executive editor, who has been cultivating a "news junkie" audience among Gen Y readers since she joined the company several months ago. Many people considered 2012 to be the first hashtag election, and Fusion's campaign underscores the new reality for politicians who want to connect with young voters. The difference in this election is candidates have to go through many more social channels than they did four years ago. Some contenders have been quick to bring their message to platforms ranging from Twitter to... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-23 00:00:00 UTC ]
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A number of teachers and librarians share some of their favorite and most effective ways of incorporating social and emotional learning into their lessons. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-17 00:00:00 UTC ]
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The Collaborative for Academic, Social, and Emotional Learning has devised a framework that highlights the five Core Competencies of social and emotional learning and includes some of the various methods for teaching them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-17 00:00:00 UTC ]
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We spoke with educators and librarians from the Metro Nashville Public Schools district about how they’re helping students cope with crisis. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-17 00:00:00 UTC ]
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With their latest forays into long-form and TV, digital publishers are taking a far less risky approach to video. The post The Rundown: With today’s video strategies, publishers are managing their risk appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-09 00:00:00 UTC ]
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Much has been made of readers reverting to traditional and trusted media sources in an era of ‘fake news’, a claim borne out by BookScan figures. Continue reading at The Bookseller
[ The Bookseller | 2018-07-31 00:00:00 UTC ]
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Last night on "The Daily Show," Trevor Noah served up a plug for "The Donald J. Trump Presidential Twitter Library," a hardcover book from Noah and the show's writers that goes on sale today. It's been a long time in the making, given that just over a year ago The Donald J. Trump Presidential... Continue reading at Advertising Age
[ Advertising Age | 2018-07-31 00:00:00 UTC ]
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The number of authors of colour publishing YA books has declined since 2006, a new study has revealed. Continue reading at The Bookseller
[ The Bookseller | 2018-07-31 00:00:00 UTC ]
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Study finds that fewer books for young adults by black and minority ethnic authors have been published in the UK since 2010, despite rise in diversity initiativesDespite a raft of diversity initiatives, the percentage of young adult books written by black and minority ethnic (BME) authors has... Continue reading at The Guardian
[ The Guardian | 2018-07-27 00:00:00 UTC ]
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Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at Advertising Age
[ Advertising Age | 2018-07-25 00:00:00 UTC ]
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During his brief, comic stint as White House press secretary, Sean Spicer had a special, up-close view of President Trump. In his memoir, "The Briefing," he portrays a president who may seem foreign to many Americans. In Spicer's telling, Trump has a "deep vein of compassion and sympathy." He is... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-07-24 00:00:00 UTC ]
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If ads.txt has a loophole, it's the trust required that all members of the programmatic supply chain are validating publishers' inventory. The post Ads.cert is the digital media’s latest effort to combat fraud appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-24 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Chance the Rapper is also a... Continue reading at Advertising Age
[ Advertising Age | 2018-07-20 00:00:00 UTC ]
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Today, Netflix announced the first TV shows and movies based on comic book writer Mark Millar's properties. Netflix will add two television series and three movies to its original programming. Continue reading at Engadget
[ Engadget | 2018-07-17 00:00:00 UTC ]
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Almost a third of school-age children are from black, Asian and minority ethnic backgrounds. But they will still struggle to find characters who resemble themselvesBooks can show us the world both as it is, and as it could be – “mirrors and windows”, as the author Malorie Blackman notes. For... Continue reading at The Guardian
[ The Guardian | 2018-07-17 00:00:00 UTC ]
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Facebook announced last month that it was funding an initiative to create news shows from 10 to 12 U.S. publishers for its Facebook Watch video platform, and the first slate of those shows will begin streaming Monday, July 16. Head of global news partnerships Campbell Brown and product manager... Continue reading at AdWeek
[ AdWeek | 2018-07-12 00:00:00 UTC ]
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The Polari First Book Prize longlist shows that LGBT+ writing in the UK is "growing in scope and confidence,” the prize founder has said. Continue reading at The Bookseller
[ The Bookseller | 2018-06-27 00:00:00 UTC ]
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Audiobook downloads rose 22% to a record £31m sales last year, according to new figures released by the Publishers Association to mark the start of Love Audio Week. Continue reading at The Bookseller
[ The Bookseller | 2018-06-12 00:00:00 UTC ]
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Penguin Random House and Netflix are teaming up in an effort to take book fans to the Upside Down. “Stranger Things” will be moving from the small screen to the page when the publisher and the entertainment company roll out a number of books based on the hit science fiction series, Deadline... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-12 00:00:00 UTC ]
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SERIES Taken Mills (Clive Standen) tries to save his cousin from members of an underworld syndicate in a new episode of the series based on the Liam Neeson action franchise. Jennifer Beals and Adam Goldberg also star. 8 p.m. NBC The Crossing The now-canceled science fiction drama, about a group... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-09 00:00:00 UTC ]
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Kitchen Confidential, the book that made Anthony Bourdain a star after he published it in 2000, hasn’t quite aged like a perfect Burgundy. Some of it may have even turned a little vinegary. The memoir celebrated a profane and raunchy culinary culture boiling over with testosterone, where... Continue reading at Slate
[ Slate | 2018-06-09 00:00:00 UTC ]
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