Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders could probably learn from the media player's wide social strategy. The publisher will collect answers via Facebook, Twitter, Instagram and Snapchat until the presidential election in November 2016. To push the endeavor wide, spots featuring Salma Hayek, Kristen Bell, Rachel Bilson and other celebrities will run on Fusion TV, various digital platforms and over-the-top video channels. The effort will also entail offline activations to create buzz in cities like New York, Los Angeles, Miami and Boulder, Colo., where young people will be asked to complete the phrase "Dear Next President, I wish you would...." The project is the latest brainchild of Hillary Frey, Fusion executive editor, who has been cultivating a "news junkie" audience among Gen Y readers since she joined the company several months ago. Many people considered 2012 to be the first hashtag election, and Fusion's campaign underscores the new reality for politicians who want to connect with young voters. The difference in this election is candidates have to go through many more social channels than they did four years ago. Some contenders have been quick to bring their message to platforms ranging from Twitter to... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-23 00:00:00 UTC ]
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All Washington seems to be buzzing this week over a single question: Is Sen. Mitch McConnell (R-Ky.) deliberately trying to throw the election to the Democrats? The root of the debate are interviews the Senate majority leader gave to Bloomberg and Reuters on Tuesday and Wednesday. McConnell... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-10-20 00:00:00 UTC ]
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Takeover exposes financial challenges in face of success on FacebookUniLad has been bought by its arch-rival internet company LadBible following a takeover process that laid bare the financial challenges facing online publishers.The two British companies – who were competitors but have an... Continue reading at The Guardian
[ The Guardian | 2018-10-17 00:00:00 UTC ]
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In many stand-out events at the Frankfurt Book Fair, one of the biggest topics is just how much women’s leadership has begun to surface this year. The post Download: Friday’s Frankfurt Book Fair 2018 Show Daily appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-12 00:00:00 UTC ]
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Japanese and Asian pop culture had a big presence in the exhibit hall floor at New York Comic Con at the Javits Center; while uptown at Pier 94 ReedPop launched a new anime and manga festival to mixed reviews from fans and exhibitors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-11 00:00:00 UTC ]
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Trying something new isn’t always within the fabric of publishers, especially if they’re unsure of the results. In the final day of the 2018 Folio: Show, speakers highlighted how fighting through these moments of discomfort with a new brand, platform, or strategy can lead to more loyal readers... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-11 00:00:00 UTC ]
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The spectrum of international publishing was on display on the first day of the fair, from the CEO Talk with John Sargent to the new audiobook conference, and women writers from the Asia Pacific region. The post Download: Thursday’s Frankfurt Book Fair 2018 Show Daily appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-11 00:00:00 UTC ]
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Now in its 70th year, the Frankfurt Book Fair began this year with powerful statements from opening press conference speaker Chimamanda Ngozi Adichie, as well as deep market insights from experts at The Markets conference. The post Download: Wednesday’s Frankfurt Book Fair 2018 Show Daily... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-10 00:00:00 UTC ]
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The 116-year-old magazine publisher wants to stake an early claim on Instagram’s would-be YouTube rival as it looks to video to accelerate digital growth. The post Meredith is developing 10 original shows for Instagram’s IGTV appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-10-09 00:00:00 UTC ]
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California’s candidates for governor and U.S. Senate are infiltrating television, Facebook feeds and mailboxes with campaign ads and slick mailers, but there’s one place voters aren’t likely to see them — the debate stage. On Monday, a San Francisco public radio studio will be the venue for the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-10-07 00:00:00 UTC ]
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Blackwell’s has reported growth of 17% in its past fiscal year, following an increase of 12% a year earlier. Continue reading at The Bookseller
[ The Bookseller | 2018-10-05 00:00:00 UTC ]
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There are no shortage of contenders to the throne being produced by Apple, Hulu, Netflix, HBO, and Amazon (especially Amazon!). Can anything match the drama and spectacle of the original? With the news that Netflix is creating a new TV series and film projects around C.S. Lewis’ children’s... Continue reading at Fast Company
[ Fast Company | 2018-10-04 00:00:00 UTC ]
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In charged political times and with the Kavanaugh Supreme Court hearings just ended, attendees at the Pacific Northwest Booksellers Association looked to books for clarity, diversity, and escape. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-02 00:00:00 UTC ]
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Higher sales, strong fall lists, and the addition of many first-time bookselling attendees combined to make this year's NEIBA trade show particularly strong. These turbulent political times also set the tone for many of the conversations and educational sessions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-28 00:00:00 UTC ]
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While brands have experimented with augmented reality on surfaces ranging from murals to milk cartons, a Finnish pop star is using the technology to layer herself into a comic book. To promote her sold-out show next month, Sanni, one of Finland's favorite artists, and her label Warner Music... Continue reading at AdWeek
[ AdWeek | 2018-09-21 00:00:00 UTC ]
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In addition to protecting copyright and free expression, the AAP has added backing regulations and policies that can led to a robust and innovative industry to its mission statement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-20 00:00:00 UTC ]
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Despite Hurricane Florence, the Southern Independent Booksellers Alliance Discovery Show in Florida last week was among the liveliest in recent memory. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-17 00:00:00 UTC ]
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The Southern Independent Booksellers Alliance Discovery Show opened in Florida yesterday, but Hurricane Florence loomed over the event. Approximately 25 booksellers, publishers and authors cancelled due to the storm. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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Lawmakers on Capitol Hill questioned top executives at Facebook and Twitter on Wednesday about their companies’ ability to thwart foreign interference, and hinted that industry regulations may be coming. The “size and reach of your platforms demand that we, as policy-makers, do our job, to ensure... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-05 00:00:00 UTC ]
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A roundup of key panels, roundtables, and author appearances at all eight shows. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-31 00:00:00 UTC ]
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A number of teachers and librarians share some of their favorite and most effective ways of incorporating social and emotional learning into their lessons. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-17 00:00:00 UTC ]
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