We look some of the innovative techniques online publishers are using to hold the attention of their readers for longerIn a world of finite time and apparent infinite choice, how are publishers encouraging readers to stick around? And how, especially, are they persuading them to stay for the longish reads? One answer is to provide visual or text-based cues to indicate how much time readers will need to invest in a particular article.Here are five innovative approaches. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-07-30 00:00:00 UTC ]
During his time at Bloomberg Businessweek, deputy editor Brad Wieners collected three American Society of Magazine Editors (ASME) awards and was also heavily involved in the events side of the publication. A magazine industry veteran whose career has also included stints with Wired, Outside... Continue reading at AdWeek
[ AdWeek | 2017-07-11 00:00:00 UTC ]
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Six years after his huge hit The Fault in Our Stars, author John Green will bring out a new novel, Turtles All the Way Down, in October. Penguin Random House Children’s UK and PRH imprint Dutton Books in the US will publish the book simultaneously on October 10th, in a global English language... Continue reading at The Bookseller
[ The Bookseller | 2017-06-23 00:00:00 UTC ]
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“When I write,” says Nicole Krauss, “I’m simply trying to make something I hope at some point will be whole enough to meet readers.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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Former New York City Mayor Michael Bloomberg is coauthor of 'Climate of Hope,' a solution-oriented book about what individuals and governments can and should be doing about climate change. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2017-05-19 00:00:00 UTC ]
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Following pressure from users, the social network introduced tools to stem the spread of false information. But the rollout has been rocky at bestWhen Facebook’s new fact-checking system labeled a Newport Buzz article as possible “fake news”, warning users against sharing it, something... Continue reading at The Guardian
[ The Guardian | 2017-05-16 00:00:00 UTC ]
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The European Commission is considering a new law to deal with unfair trading practices after deciding further action is necessary to promote fairness and responsibility of online platforms such as Amazon. Continue reading at The Bookseller
[ The Bookseller | 2017-05-11 00:00:00 UTC ]
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Hachette UK is partnering with The Book Trade Charity (BTBS) to offer subsidised accommodation in London to people starting out on careers in publishing. Continue reading at The Bookseller
[ The Bookseller | 2017-05-03 00:00:00 UTC ]
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Bloomberg Media wants marketers to capitalize on consumer mood swings.The publishing tycoon plans to use its NewFronts presentation on Monday to promote a new offering, dubbed Trigr, that allows marketers to serve a custom tailored creative or branded content after specific market conditions are... Continue reading at Advertising Age
[ Advertising Age | 2017-05-01 00:00:00 UTC ]
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Adweek: You've been the CEO of media companies including the Robb Report, the Newsweek Daily Beast Company and Dennis Publishing. Why take a job focusing on live events? Stephen Colvin: Bloomberg is an amazing company. Great products, great people, and the chocolate almonds at our offices aren't... Continue reading at AdWeek
[ AdWeek | 2017-04-04 00:00:00 UTC ]
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Facebook and Google control digital media and advertising, but it's not the end of the world just yet. The post Bloomberg Media CEO Justin Smith’s publisher survival guide in the duopoly era appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-30 00:00:00 UTC ]
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Book sales have plummeted in Taiwan in recent years, as have the number of bookstores in the island nation home to 23.5 million people. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
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Women are fighting back against sexism in an industry steeped in a history of hyper-sexualised female characters. Continue reading at BBC News
[ BBC News | 2017-02-16 00:00:00 UTC ]
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Frontline Club panel discuss the problem of ‘alternative facts’ and concede that social media is not the only organisation publishing falsehoodsPrivate Eye’s latest cover shows a picture of Donald Trump, hand on bible, at his inauguration with a speech bubble saying: “I swear to tell the... Continue reading at The Guardian
[ The Guardian | 2017-01-26 00:00:00 UTC ]
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Publishers are grappling with a decline in home page traffic. Bloomberg Media seems to have found a remedy, though. When it relaunched its tech vertical, rather than implementing the traditional infinite scroll of articles, Bloomberg Media decided to send people to the vertical’s homepage. The... Continue reading at Digiday
[ Digiday | 2017-01-24 00:00:00 UTC ]
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Publishers are gearing up to produce hours of live video for Inauguration Day. This includes all-day live coverage from CBSN and The Washington Post, as well as a four-hour live virtual reality stream from the USA Today Network. Refinery29, meanwhile, is counter-programming the actual... Continue reading at Digiday
[ Digiday | 2017-01-19 00:00:00 UTC ]
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Bloomberg thinks apps are the key to its mobile future. The publisher has redesigned its mobile apps to feature day-parted content as well as quicker access to videos, market data and other relevant content. It’s the first in a series of apps Bloomberg’s 20-person apps team is working on,... Continue reading at Digiday
[ Digiday | 2016-12-14 00:00:00 UTC ]
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The once-exclusive luxury brand goes digital-first and consumer-facing. The post Bloomberg Pursuits Ends Print Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-05 00:00:00 UTC ]
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Vogue has a new digital executive editor, The Atlantic pulls from BuzzFeed, and more... The post Bloomberg Businessweek Eliminates Publisher Role | People on the Move — 11.30.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-01 00:00:00 UTC ]
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Ellen Pollock is replaced by Megan Murphy, as the magazine moves toward relaunch and internal restructuring. The post Bloomberg Businessweek Faces ‘Deep Change,’ New Leadership appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-17 00:00:00 UTC ]
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Think creepy clowns are scary? Check out the nightmare-inducing new cover of the Middle East edition of Bloomberg Businessweek, titled "President Whoever" and subtitled "For the Middle East, does the result of the US presidential election even matter?"The cover mashup of Donald Trump and Hillary... Continue reading at Advertising Age
[ Advertising Age | 2016-10-18 00:00:00 UTC ]
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