From Bloomberg to Quartz: five attempts to tackle our attention deficit

We look some of the innovative techniques online publishers are using to hold the attention of their readers for longerIn a world of finite time and apparent infinite choice, how are publishers encouraging readers to stick around? And how, especially, are they persuading them to stay for the longish reads? One answer is to provide visual or text-based cues to indicate how much time readers will need to invest in a particular article.Here are five innovative approaches. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-30 00:00:00 UTC ]

Other Publishing stories related to: 'From Bloomberg to Quartz: five attempts to tackle our attention deficit'


Reading Up on Whiteness: Religion Publishers Tackle Racial Inequality

Religion publishers are leading discussions about race in an attempt to explain how white Christians can help heal racial divisions in several new books publishing between now and fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #religion publishers #books publishing


Laura Zigman’s ‘Separation Anxiety’ tackles middle-aged loneliness with a perfect mix of grief and humor

“Separation Anxiety” is a long-awaited comeback for this clever writer who hasn’t published a novel since “Piece of Work” in 2006. Continue reading at The Washington Post

[ The Washington Post | 2020-03-09 21:02:33 UTC ]
More news stories like this | News stories tagged with: #laura zigman


Evie Wyld | 'The Bass Rock is a book about paying attention to your inner voice, your instinct'

With two acclaimed novels under her belt, Evie Wyld’s dazzling new work looks set to win further praise.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-09 17:03:29 UTC ]
More news stories like this | News stories tagged with: #evie wyld #paying attention


Hachette Children's Group to publish graphic novel tackling climate crisis

Hodder Children’s Books will publish second graphic novel by Eoin Colfer, Andrew Donkin and Giovanni Rigano following the success of Illegal.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-05 06:17:17 UTC ]
More news stories like this | News stories tagged with: #publish graphic #hachette children #hodder children #eoin colfer #hodder #graphic novel


Prize launched for university presses tackling global issues

A new prize has been launched to recognise the work university presses do in addressing issues of global importance. Continue reading at The Bookseller

[ The Bookseller | 2020-01-07 12:50:08 UTC ]
More news stories like this | News stories tagged with: #addressing issues


Bloomberg Rebrands TicToc, Says It’s Not Because of TikTok

Bloomberg Media's short-form video news service is getting a facelift. Today, the publisher announced that TicToc--the so-called "social news network" rolled out in partnership with Twitter two years ago--is being rebranded as QuickTake by Bloomberg. Aside from distinguishing the service from... Continue reading at AdWeek

[ AdWeek | 2019-12-03 16:15:29 UTC ]
More news stories like this | News stories tagged with: #bloomberg media #publisher announced


Tommy Orange adjusts to all the attention as a 'There There' sequel flows along

Bestselling author Tommy Orange talks about his 'There There' sequel and having to adjust to being the center of attention. Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-11-21 21:19:30 UTC ]
More news stories like this | News stories tagged with: #bestselling author


After explaining the universe, Bill Bryson turns his attention to the body

In “The Body,” the author explains — in his lucid, amusing style — what we’re made of. Continue reading at The Washington Post

[ The Washington Post | 2019-10-16 23:38:13 UTC ]
More news stories like this |


Quartz Announces Leadership Overhaul | People on the Move

[caption id="attachment_162587" align="alignright" width="150"] Zach Seward[/caption] On Monday, Quartz announced multiple transitions in leadership, including co-founder Zach Seward's promotion from chief product officer and executive editor to CEO. Former co-CEO and publisher Jay Lauf will... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-10 18:28:48 UTC ]
More news stories like this | News stories tagged with: #senior writer #obama administration #launched earlier #positive change #access intelligence #media brands #revenue growth #magazine publisher


Area man attempts to sell self-published book to 50 bookstores in 50 days, learns lesson along the way.

As reported in The Republic, Columbus, Ohio’s Mason Engel had already tried to get his self-published reboot of Orwell’s dystopian classic, 1984, into the hands of New York literary agents—like, right into their actual hands. After reaching number one in Amazon’s dystopian fiction category,... Continue reading at Literrary Hub

[ Literrary Hub | 2019-09-25 15:11:55 UTC ]
More news stories like this | News stories tagged with: #self-published book


Margaret Atwood discusses attempted cyber theft of The Testaments

Margaret Atwood has spoken of the “phoney emails” from cyber criminals attempting to access The Testaments (Chatto & Windus), at a global press conference in London. Continue reading at The Bookseller

[ The Bookseller | 2019-09-09 16:45:54 UTC ]
More news stories like this | News stories tagged with: #margaret atwood


Libraries Connected launches training scheme to tackle lack of diversity

Libraries Connected has secured £342,000 in funding from Arts Council England to develop a new training programme supporting potential female and BAME leaders. Continue reading at The Bookseller

[ The Bookseller | 2019-08-28 11:24:48 UTC ]
More news stories like this | News stories tagged with: #libraries connected #libraries


David Owen tackles grief in new YA novel

Atom, an imprint of Little, Brown, has acquired a YA novel about nostalgia and grief by David Owen.  Continue reading at The Bookseller

[ The Bookseller | 2019-07-22 23:49:40 UTC ]
More news stories like this | News stories tagged with: #ya novel


Former Bloomberg CRO Keith Grossman Tapped as Time President | People on the Move

[caption id="attachment_81710" align="alignright" width="150"] Keith Grossman[/caption] Time appointed Keith Grossman as its new president in an effort to build out its leadership team, following the sale of the magazine to Marc and Lynne Benioff from Meredith Corp. last September.  Starting... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-18 16:48:42 UTC ]
More news stories like this | News stories tagged with: #audience development #senior director #bonnier corp #government executive #national journal #mcgraw-hill #associate publisher


The Eisner Awards are Friday, and these seven contenders deserve your attention

Tom King and Nick Drnaso have made headlines, but these gifted cartoonists have created standout work, too. Continue reading at The Washington Post

[ The Washington Post | 2019-07-17 15:07:22 UTC ]
More news stories like this | News stories tagged with: #eisner awards #nick drnaso #made headlines


Jacobson, Montefiore and Schama call on Labour to tackle antisemitism 'poison'

Authors Howard Jacobson, Simon Sebag Montefiore and Simon Schama, together with Pottermore chair Neil Blair, have called on Labour to drain the antisemitism “that lies like a pool of poison in the party’s soul” and hit out at its handling of complaints. Continue reading at The Bookseller

[ The Bookseller | 2019-07-15 06:33:48 UTC ]
More news stories like this | News stories tagged with: #simon schama


Quartz lays off business-side employees for second time this year

The business news publisher has laid off 11 commercial-side employees over two stints in 2019. Some of those roles remain unfilled, as Quartz pours more resources into its nascent membership program. The post Quartz lays off business-side employees for second time this year appeared first on... Continue reading at Digiday

[ Digiday | 2019-06-28 04:01:26 UTC ]
More news stories like this | News stories tagged with: #year appeared #news publisher


Turkish Prosecutor Requests Jail for Two Bloomberg Reporters

A Turkish court accepted an indictment from a prosecutor requesting a jail term of between two and five years for Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-14 18:15:59 UTC ]
More news stories like this | News stories tagged with: #bloomberg reporters #bloomberg


Pay Attention, Publishers: Outsiders Are Redefining What a Magazine Can Be

Software mogul, golf equipment manufacturer, movie-streaming service, mattress maker, actress, social media behemoth: It seems everyone wants to get into the magazine-publishing business these days. Everyone, that is, except for “real” magazine-media publishers. Whenever a well-known... Continue reading at Publishing Executive

[ Publishing Executive | 2019-06-11 15:31:24 UTC ]
More news stories like this | News stories tagged with: #print magazine #pay attention #publishing business


Tackling the Underrepresentation of Women in Media

Around the world, women are far less likely than men to be seen in the media. As subjects of stories, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-07 15:13:18 UTC ]
More news stories like this |