We look some of the innovative techniques online publishers are using to hold the attention of their readers for longerIn a world of finite time and apparent infinite choice, how are publishers encouraging readers to stick around? And how, especially, are they persuading them to stay for the longish reads? One answer is to provide visual or text-based cues to indicate how much time readers will need to invest in a particular article.Here are five innovative approaches. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-07-30 00:00:00 UTC ]
After more than doubling the size of its newsletter subscriber base, the business news publisher is putting more resources toward pop-up newsletters. The post Why Quartz is churning out short-run newsletters for big events appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-08 00:00:00 UTC ]
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“The answer to the duopoly for media owners is not to adopt a defensive stance and assume the situation is a permanent obstacle to growth, and we’re in permanent crisis, but to innovate." The post Bloomberg Media CEO Justin Smith: Publishers need to stop playing defense appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-18 00:00:00 UTC ]
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Publishing experts spoke about standing out in a crowded marketplace at the third annual Global Kids Connect conference, held in New York City on December 4. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-12 00:00:00 UTC ]
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Four top children’s book publishers and agents closed out this year's GKC conference with a discussion of global trends. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-12 00:00:00 UTC ]
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For a picture of what life was like in 2017, look no further than the apps, movies, books, and music that topped the App Store and iTunes charts. This week, Apple revealed the most popular titles that iOS users downloaded over the course of the year. In terms of media, the top choices weren’t... Continue reading at Slate
[ Slate | 2017-12-09 00:00:00 UTC ]
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As the movement toward an encrypted web grows ever stronger, why haven't more sites heeded the call? The post “Just Do It.” Publishers Tackle the Painful Transition to HTTPS appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-08 00:00:00 UTC ]
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The Book Fair's rights event is growing, thanks in part to grant support for translation projects spawned at the event being offered by organizers as incentive to strike deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-03 00:00:00 UTC ]
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Quotas are not the right solution for boosting diversity in the workplace, according to Bonnier Publishing UK c.e.o. Perminder Mann. Continue reading at The Bookseller
[ The Bookseller | 2017-10-03 00:00:00 UTC ]
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They're either spending less time on Facebook either in absolute or relative to time they’re spending on other platforms. The post Facebook loses attention as publishers shift focus to other platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-29 00:00:00 UTC ]
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Faber & Faber has unveiled a raft of initiatives to address under-representation of minority groups in the company after its c.e.o. Stephen Page admitted "both the industry and Faber have not yet achieved acceptable representation". Continue reading at The Bookseller
[ The Bookseller | 2017-09-22 00:00:00 UTC ]
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In a push to monetize its publishing platform, Medium added a $5 Netflix-style subscription last March. The system includes a way for members to "clap" different posts to give creators a percentage of their membership fee as well. Now Medium is bring... Continue reading at Engadget
[ Engadget | 2017-09-09 00:00:00 UTC ]
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Authors have asked whether the novel will exist in the future when competing against new entertainment trends such as online streaming and television box sets. Continue reading at The Bookseller
[ The Bookseller | 2017-09-05 00:00:00 UTC ]
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Technology has liberated the spread of information and enabled like-minded people to come together to share their views. But it can make them harder to argue with tooWhen researching my book Wellmania (available in all good book shops, and some bad ones), I spent many months immersed in online... Continue reading at The Guardian
[ The Guardian | 2017-08-31 00:00:00 UTC ]
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Chinese publishing giant the China Publishing Group (CPG) has realised an eight-year ambition and taken its publishing wing public on the Shanghai Stock Exchange. Continue reading at The Bookseller
[ The Bookseller | 2017-08-25 00:00:00 UTC ]
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Professional video gaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493 million industry in 2016, others said it was nearly twice as big. As for the audience, some say it's 85% male, others say it's 56% male. No one really knows.Nielsen says... Continue reading at Advertising Age
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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I Quit Sugar (Bluebird) author Sarah Wilson has moved to Transworld in a new book deal which will see her turn her "fierce investigatory skills" onto the subject of anxiety. Continue reading at The Bookseller
[ The Bookseller | 2017-08-05 00:00:00 UTC ]
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Saqi Books' Elizabeth Briggs on how there is no such thing as a dangerous language, even if transport authorities disagree. Continue reading at The Bookseller
[ The Bookseller | 2017-08-01 00:00:00 UTC ]
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Surprising stats from around the magazine industry. The post The Minute-to-Minute Battle for Consumer Attention | By the Numbers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-21 00:00:00 UTC ]
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With branded content hard to do profitably, publishers including Atlantic Media and Bloomberg Media are trying to offer strategic services on a retainer basis. The post ‘We’re building an end-to-end solution’: Bloomberg wants in on the agency business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-19 00:00:00 UTC ]
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Los Angeles-area Rep. Brad Sherman has introduced articles of impeachment against President Trump, making good on a promise to move the process forward.Sherman's move has put him at odds with House Democratic leaders, who have tried to quiet talk of impeachment, hoping instead to focus on the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-07-13 00:00:00 UTC ]
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