We look some of the innovative techniques online publishers are using to hold the attention of their readers for longerIn a world of finite time and apparent infinite choice, how are publishers encouraging readers to stick around? And how, especially, are they persuading them to stay for the longish reads? One answer is to provide visual or text-based cues to indicate how much time readers will need to invest in a particular article.Here are five innovative approaches. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-07-30 00:00:00 UTC ]
Key figures in the American publishing community are unified in their call for a lift of the US embargo of Cuba as it pertains to books. The post Cuba’s Book Embargo Tackled by Trade With White House Petitions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-15 00:00:00 UTC ]
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NMA issues 45-page document outlining its case against regulator, arguing that it relies for its funding on just one wealthy donor, Max MosleyNewspaper publishers regulated by the Independent Press Standards Organisation (Ipso) are objecting to the alternative regulator, Impress, gaining... Continue reading at The Guardian
[ The Guardian | 2016-03-09 00:00:00 UTC ]
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Regional newspaper publisher’s liability stood at £90m a year agoJohnston Press, the regional newspaper publisher with a big pension scheme commitment, has managed to reduce the deficit by more than £50m.In a statement on its website, the company points out that the deficit stood at £90m in... Continue reading at The Guardian
[ The Guardian | 2016-02-03 00:00:00 UTC ]
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More from Trail Guide Jan. 22 Chris Christie heads back to New Jersey as blizzard approaches Jan. 21 Donald Trump and Ted Cruz try to debunk each other's outsider image Jan. 20 Sarah Palin, on the trail with Donald Trump, talks of son's domestic violence arrest Jan. 19 Sarah Palin endorses Donald... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-01-24 00:00:00 UTC ]
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Hodder & Stoughton has acquired a "brave and life affirming" debut about love, clinical depression and men called Boys Don't Cry. Continue reading at The Bookseller
[ The Bookseller | 2016-01-22 00:00:00 UTC ]
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There's no panacea to combat ad blocking, but that hasn't stopped publishers from trying a variety of approaches. Several detailed their strategies at Digiday's one-day WTF Ad Blocking course Jan. 14. While Forbes and The Washington Post have tried to make people disable their ad blockers,... Continue reading at Digiday
[ Digiday | 2016-01-15 00:00:00 UTC ]
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The International Publishers Association and the Italian Publishers Association have condemned the Vatican for attempting to jail two authors who alleged corruption and financial wrongdoing in the Holy See. Continue reading at The Bookseller
[ The Bookseller | 2016-01-07 00:00:00 UTC ]
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With 2,806 yards rushing and 33 touchdowns, you have to be impressed with the senior season of Fairfax running back Ramses Hernandez. But then you watch some video (see above) from his performance last week against Los Angeles when he rushed for 224 yards in 31 carries and scored four touchdowns... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-12-11 00:00:00 UTC ]
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Christian Lorentzen talks to the legendary editor in an extract from a forthcoming issue of the Paris ReviewIt’s the custom for editors to keep a low profile and to underplay any changes they may make to an author’s manuscript. Gordon Lish is a different animal. Not since Maxwell Perkins has an... Continue reading at The Guardian
[ The Guardian | 2015-12-05 00:00:00 UTC ]
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London assembly urges mayor to express his concern to newspaper publisher I wrote yesterday about a London Assembly motion that attacked the regional newspaper publisher Newsquest/Gannett for its cutbacks and restructuring.That motion was passed by the assembly unanimously today (Wednesday). It... Continue reading at The Guardian
[ The Guardian | 2015-12-02 00:00:00 UTC ]
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Can the simple act of listening deepen your relationships, create a better life, and even ensure a smooth holiday dinner? Spiritual director McHugh explores the perks of keeping open ears in ‘The Listening Life.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-09 00:00:00 UTC ]
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A tech entrepreneur who was formerly an adviser to David Cameron, Rohan Silva, and his business partner Sam Aldenton are set to open a 830 sq ft “experiential” independent bookshop on Brick Lane in east London. Continue reading at The Bookseller
[ The Bookseller | 2015-11-06 00:00:00 UTC ]
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While most publishers are trying to figure out how to get video shorter to distribute on platforms like Facebook and Snapchat, The Economist is betting on a long-form approach. Its 4-month-old, 10-person video division, called The Economist Fi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-28 00:00:00 UTC ]
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A content-centric approach is the key to resolving accessibility issues for publishers, says Kevin Burns, senior v-p of content solutions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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Facebook, Apple and other platforms are wooing publishers to distribute their articles directly in their ecosystems, and after some reluctance, publishers are clamoring to get on board. But one major publisher is sounding the warning cry: Bloomberg Media's Justin Smith said on an Advertising... Continue reading at Digiday
[ Digiday | 2015-10-01 00:00:00 UTC ]
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Josh Tyrangiel, who oversees all media content for Bloomberg—including digital, TV, radio—and is editor of Bloomberg Businessweek magazine, is leaving the company. "I've spent 6 years working with some of the smartest and most creative people in journalism, and it's time for me to take some... Continue reading at AdWeek
[ AdWeek | 2015-10-01 00:00:00 UTC ]
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Deputy editor Ellen Pollock to become first female editor in magazine’s historyBloomberg Businessweek editor Josh Tyrangiel has resigned after six years at the company. Deputy editor Ellen Pollock will replace Tyrangiel, becoming the magazine’s first female editor since its founding in 1929. ... Continue reading at The Guardian
[ The Guardian | 2015-10-01 00:00:00 UTC ]
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Proposal outlines a plan to create a ‘pure-play’ broadcast company, without ‘significant exposure to publishing.’ The post Nexstar Attempts to Disrupt Meredith Deal with Bid for Media General appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-28 00:00:00 UTC ]
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Michael Bloomberg, the publishing mogul and former New York City mayor, will pump $4.5 million into L.A.'s nonprofit arts scene over the coming two years, as part of a national initiative by his Bloomberg Philanthropies to help small and mid-size arts organizations. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-19 00:00:00 UTC ]
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Figuring out the digital landscape is a challenge for everyone, not least of all for legacy print publishers. Moving over to mobile and other social media platforms has forced publishers to "divine a whole new path" says Mike Perlis from Forbes Media. Meanwhile, Liz Vaccariello from the... Continue reading at Digiday
[ Digiday | 2015-09-18 00:00:00 UTC ]
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