We look some of the innovative techniques online publishers are using to hold the attention of their readers for longerIn a world of finite time and apparent infinite choice, how are publishers encouraging readers to stick around? And how, especially, are they persuading them to stay for the longish reads? One answer is to provide visual or text-based cues to indicate how much time readers will need to invest in a particular article.Here are five innovative approaches. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-07-30 00:00:00 UTC ]
A leading retail m.d. has said the government must "address the Amazon problem" in... Continue reading at The Bookseller
[ The Bookseller | 2012-11-15 00:00:00 UTC ]
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Bloomberg has rolled out a new magazine iPad application that offers readers exclusive content, including video and interactive graphics. The Bloomberg Markets+ iPad app brings the company’s publication to Apple’s tablet. The ap ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-13 00:00:00 UTC ]
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The World Cities Cultural Report reports that Tokyo has a staggering number of bookstores while Paris made it to number one for the most libraries. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-08-10 00:00:00 UTC ]
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Bloomberg LP is jumping into an area dominated by established media players again—this time with a daily magazine it will produce for the Republican and Democratic conventions. The daily, called Bloomberg Insider, will run 32 pages per ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-23 00:00:00 UTC ]
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Bloomberg Businessweek has signalled its intention to make greater inroads into the UK market and become a “real global brand” by increasing its circulation in Europe and Asia by 80,000 copies a week. The US-based magazine giant ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-05 00:00:00 UTC ]
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Resilience is at the heart of 'I Survived the Attacks of September 11, 2001,' the author's latest installment in her historical fiction series for young readers.There's no easy way to talk with children about disasters. Parents and teachers can omit the disturbing details, but eventually the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-07-01 00:00:00 UTC ]
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After a year of interviews and discussions, DeAgostini began a product test last year, and the company was encouraged enough by the results to launch a major presence in the U.S. beginning with a debut at BookExpo America (booth 2840) and building to a rollout of a full line next year. The... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-18 00:00:00 UTC ]
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Bloomberg Businessweek is testing a question: How well can magazine content work on the iPhone? Magazine companies have jumped feet first into the iPad marketplace, attracted to the idea that a lean-back medium like magazines would work well in a lea ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-12 00:00:00 UTC ]
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There have been quite a few studies aimed at figuring out what makes the so-called "digital native" (i.e. children of the 90's who have had Web access and mobile technology their entire lives) tick. Most of them arrive at some disparaging conclusion or other: "Digital natives are slow to pick up... Continue reading at Betanews
[ Betanews | 2012-04-10 00:00:00 UTC ]
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After relaunching its print product two years ago, Bloomberg Businessweek recently debuted a redesigned website to reflect the changes readers are seeing in print. A CMS overhaul, upgraded workflow and refreshed home page are all part of the final product. Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-08 00:00:00 UTC ]
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News Corporation is said to be in advanced talks to hire Lex Fenwick as the chief executive of Dow Jones, filling a six-month vacancy created when the publisher’s top executive resigned amid the phone-hacking scandal in Britain. Mr. Fenwick ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-30 00:00:00 UTC ]
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Users of the Bloomberg Terminal are among the richest demographic in the world, and advertisers will soon be able to reach them via a new luxury lifestyle magazine. The first issue of Bloomberg Pursuits launches next month and will reach most of the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-27 00:00:00 UTC ]
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Women's fiction writer Jenny Colgan has joined the likes of sci-fi author Michael Moorcook,... Continue reading at The Bookseller
[ The Bookseller | 2012-01-20 00:00:00 UTC ]
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Oxford University Press is publishing an Olympic book with a twist next year, with sports science... Continue reading at The Bookseller
[ The Bookseller | 2011-12-12 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 29/09/2011 - 08:15 Ebury Press and Random House Children's Books have signed two separate three-book deals with crime writer Jane Casey. Editorial director for fiction at Ebury Gillian Green acquired UK rights, including Europe and British... Continue reading at The Bookseller
[ The Bookseller | 2011-09-29 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 15/08/2011 - 10:26 Hachette UK is trying to close a pension deficit gap of about £36m, closing its two final salary pension schemes to new accruals next month but denying suggestions this move could lead to an exodus of staff. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-15 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 15/06/2011 - 14:03 Random House author Katie Price is to attempt to break the Guinness World Records title for the largest book signing by a single author. Price's attempt will take place at the O2 Academy, Leeds, at 11 a.m. on 27th July,... Continue reading at The Bookseller
[ The Bookseller | 2011-06-15 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 24/05/2011 - 15:30 Tonight's edition of the BBC2 current affairs programme Newsnight will feature the "ongoing fight by local communities to save their libraries", focusing on the campaign for London's Kensal Green library. The piece will... Continue reading at The Bookseller
[ The Bookseller | 2011-05-24 00:00:00 UTC ]
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