We look some of the innovative techniques online publishers are using to hold the attention of their readers for longerIn a world of finite time and apparent infinite choice, how are publishers encouraging readers to stick around? And how, especially, are they persuading them to stay for the longish reads? One answer is to provide visual or text-based cues to indicate how much time readers will need to invest in a particular article.Here are five innovative approaches. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-07-30 00:00:00 UTC ]
When Atlantic Media introduced business-news publication Quartz in September 2012, it spent about $10 million on the launch, according to people familiar with the matter. That's a far cry from the more than $100 million Cond Nast dropped in 2007 rolling out its glossy business magazine,... Continue reading at Advertising Age
[ Advertising Age | 2015-01-13 00:00:00 UTC ]
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Bloomberg L.P. has spent the last year pouring money and resources into its media arm -- which still labors in the shadow of the terminal business that made Michael Bloomberg a billionaire -- to better attract audiences and advertisers. Now the most visible results of its work are about to... Continue reading at Advertising Age
[ Advertising Age | 2014-12-11 00:00:00 UTC ]
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The Digiday Publishing Summit Europe is set to kick off in early February with in-depth discussion on hot topics like native advertising, the shift to programmatic and minding the mobile gap. The post HuffPo, Dennis, Mashable, Quartz to speak at Digiday Publishing Summit Europe appeared first on... Continue reading at Digiday
[ Digiday | 2014-12-04 00:00:00 UTC ]
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The two top editors at Bloomberg Pursuits, the luxury personal finance magazine from Bloomberg LP, left the company on Wednesday. Ted Moncrieff, the editor of Bloomberg Pursuits, had joined the magazine in December 2012. He worked for Co ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-12-04 00:00:00 UTC ]
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In a delightfully profane interview, Adam Mansbach reveals his secrets for keeping your creative edge after a huge hit.In 2011, a children's book parody took the Internet and bookshelves on a glorious joyride of profanity, driven by a nation of parents pulling their collective hair out over... Continue reading at Fast Company
[ Fast Company | 2014-11-13 00:00:00 UTC ]
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As this past week has shown, it's good to be Tom Hardy. Not only is his reboot of the Mad Max franchise coming out next year, but he's currently linked to no fewer than three comic book franchises from three different studios. This week's superhero movie news isn't all about Mr. Hardy, however.... Continue reading at Wired
[ Wired | 2014-10-23 00:00:00 UTC ]
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Bloomberg has placed video at the center of its digital efforts, a strategy that is beginning to pay off for the business publisher. The post Inside Bloomberg Media’s digital video business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-22 00:00:00 UTC ]
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Premium publishers are pushing for ads to be measured on attention minutes -- or engaged time -- but there are real limitations to its adoption. The post Pageviews aren’t perfect, but ad buyers see flaws in attention measures appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-16 00:00:00 UTC ]
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Save the Children says it will address the issue of dyslexia through its Read On. Get On.... Continue reading at The Bookseller
[ The Bookseller | 2014-09-11 00:00:00 UTC ]
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A new coalition is being formed to tackle what it calls a "reading crisis" among... Continue reading at The Bookseller
[ The Bookseller | 2014-09-05 00:00:00 UTC ]
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With tens of thousands of children attempting to cross the U.S.-Mexico border in what Pope Francis has called a humanitarian emergency, illegal immigration has become a more divisive topic than ever, even within Christian churches. Now several new books tackle the issue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-18 00:00:00 UTC ]
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John Grisham’s forthcoming novel will be called Gray Mountain, Hodder & Stoughton has... Continue reading at The Bookseller
[ The Bookseller | 2014-06-25 00:00:00 UTC ]
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The first FutureBook Hack will take place this weekend, with programmers, developers and... Continue reading at The Bookseller
[ The Bookseller | 2014-06-13 00:00:00 UTC ]
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The world of publishing is explored in J K Rowling’s second Robert Galbraith novel The... Continue reading at The Bookseller
[ The Bookseller | 2014-06-11 00:00:00 UTC ]
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Washington, D.C.—During the 38th annual Specialized Information Publisher’s Association (SIPA) Conference, the discussion often boiled down to one unsavory fact: “Ink doesn’t get the attention of the Inc.” Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-10 00:00:00 UTC ]
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World Book Night U.S., an ambitious nonprofit campaign to promote reading throughout the country, is reporting stronger-than-ever media attention for its just-finished April 2014 push. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-07 00:00:00 UTC ]
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Mark Thompson says New York Times journalism will remain impartial and won't be swayed by commercial considerationsMark Thompson, the chief executive of the New York Times, has hit out at rival Bloomberg for saying it shouldn't have published investigative news stories criticising China, because... Continue reading at The Guardian
[ The Guardian | 2014-03-26 00:00:00 UTC ]
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Jay Lauf, publisher of Quartz, spoke at Digiday Publishing Summit about what the site has learned by focusing on design, useful content and shareability in its native ad programs. The key, he said, is the sales side thinking like editors.The post The Quartz secret to great native ads: Think like... Continue reading at Digiday
[ Digiday | 2014-03-25 00:00:00 UTC ]
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Tech is returning dividends to publishing, with Valobox's 'Gift an Ebook' program and Bookseer's advanced social media data mining and price analytics. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-03 00:00:00 UTC ]
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Bloomberg News has an unusual practice of paying some of its reporters explicitly for publishing "market-moving" stories. This is one of many metrics that is factored into reporters' annual bonuses. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-12-12 00:00:00 UTC ]
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