We look some of the innovative techniques online publishers are using to hold the attention of their readers for longerIn a world of finite time and apparent infinite choice, how are publishers encouraging readers to stick around? And how, especially, are they persuading them to stay for the longish reads? One answer is to provide visual or text-based cues to indicate how much time readers will need to invest in a particular article.Here are five innovative approaches. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-07-30 00:00:00 UTC ]
Ev Williams talks about designing the newly-launched Medium 1.0, and his vision for the blogging platform's future in online publishing."What is Medium?"Read Full Story Continue reading at Fast Company
[ Fast Company | 2013-12-05 00:00:00 UTC ]
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CNN has snatched up Bloomberg's digital video czar. Starting on Dec. 2, Chris Berend lands at CNN as the company's new vp of digital video development. Berend was most recently head of video for the Bloomberg Media Group, where he helped guide the company as it looked to significantly ramp up... Continue reading at AdWeek
[ AdWeek | 2013-11-25 00:00:00 UTC ]
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The industry is supposedly embracing a digital future, but too scant attention is too often paid to the basics of organising ebooksThe bright hopes of digital publishing are gathered in London for the latest FutureBook conference and the future looks, well, familiar. As the new boss of... Continue reading at The Guardian
[ The Guardian | 2013-11-21 00:00:00 UTC ]
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A recipe for butterbeer, a beverage beloved by 'Harry Potter' characters,' is making the rounds and fans say you can order one at Starbucks locations. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-13 00:00:00 UTC ]
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Time Inc. CEO Joe Ripp began putting his stamp on the publishing company Wednesday, when employees were told that editors will begin reporting to the organization's business side, a reversal that sent a ripple of anxiety through its editorial offices. Editors of the company's magazines, which... Continue reading at Crains New York
[ Crains New York | 2013-11-01 00:00:00 UTC ]
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So this is the Bloomberg Way! Bloomberg LP fired an editor yesterday after he published an incorrect headline on the company’s terminals worldwide — saying a jury had found ex-Goldman Sachs banker Fabrice Tourre not liable for ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-08-05 00:00:00 UTC ]
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Bloomberg LP has made another big raid on old media again, poaching Justin Smith from the Atlantic Media Co. to be global media CEO. Smith is the Atlantic Media president who is credited with reversing 154-year-old Atlantic magazine’s losses by advancing an aggressive, digital-first strategy. He... Continue reading at AdWeek
[ AdWeek | 2013-07-29 00:00:00 UTC ]
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When News Corp strikes out as a stripped-down publishing company in late June, its future fate will hinge on the performance of Dow Jones, a subsidiary that houses the flagship Wall Street Journal and a mish-mash of consumer and business products. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-30 00:00:00 UTC ]
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Stephen King said his new novel, 'Joyland,' will be released in paper format only. 'Let people ... go to an actual bookstore,' said King. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-05-21 00:00:00 UTC ]
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NEW YORK--When should a newspaper stop or reduce printing? It's a delicate question underscored by a complex calculus, but one that Australia's Fairfax Media CEO Gregory Hywood said publishers can't confront without first reining in f ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-30 00:00:00 UTC ]
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With a global television network operation in place, Bloomberg News is using video clips from its shows as well as Web-only videos to produce some 200 clips per day, signaling a new "digital first" approach, says Chris Berend ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-24 00:00:00 UTC ]
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A library in south London has been hit by a fire, with more than 100 firefighters tackling the... Continue reading at The Bookseller
[ The Bookseller | 2013-03-25 00:00:00 UTC ]
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Cookbook giant Jamie Oliver is to tackle recipes on a budget for his next volume. Save with... Continue reading at The Bookseller
[ The Bookseller | 2013-03-22 00:00:00 UTC ]
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The Association of American Publishers and the Authors Guild, are fighting Amazon's bid to own new global domain names including .book, .author, and .read. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-12 00:00:00 UTC ]
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Ingram MyiLibrary is offering a new credits-based 'Access Purchase Model' for ebook lending that it promises will be equitable to both publishers and clients alike. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-23 00:00:00 UTC ]
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David Cameron has said tax-dodging by large companies is one of the issues Britain will seek to... Continue reading at The Bookseller
[ The Bookseller | 2013-01-24 00:00:00 UTC ]
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The staff of Westminster libraries have written an open letter to their council bosses, urging... Continue reading at The Bookseller
[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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Eric Schmidt, executive chairman of Google, and Jared Cohen, director of Google Ideas, will address the promises and pitfalls of a digitally connected world in a book titled “The New Digital Age: Reshaping the Future of People, Nations and Business,” due out on April 23 from Knopf. Continue reading at AllThingsD
[ AllThingsD | 2012-12-04 00:00:00 UTC ]
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If you've got content you think other publishers want to buy, what do you need to do to to make it an attractive proposition? A good example of a successful licencing operations is Bloomberg, which provides content to more than 600 publish ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-30 00:00:00 UTC ]
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Google is taking on the German government with a new "Defend Your Net" campaign that aims to fight attempts there to pass a law that would allow German newspaper publishers to charge fees to Google for providing links to newspaper stories. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-28 00:00:00 UTC ]
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