A new study suggests that Fortnite has more in common with Facebook than Call of Duty, with the massively popular game emerging as a new kind of social network for a key demographic of younger consumers that brands covet. “Unlike other platforms and services, Fortnite uniquely combines benefits from gaming, social media and streaming platforms, offering consumers a singular experience,” according to the report from NRG, a brand consultancy that specializes in the intersection of entertainment and technology. “Consumers say it's the best place to ‘be my authentic self’ and to ‘connect to what everyone is talking about, making me feel like I’m not alone.' ” Fortnite, the multi-player video game with 250 million users, has ascended as a social network in part due to its popularity on Twitch, the Amazon-owned streaming platform. Fortnite has both the largest audiences and most streamers on the service, where its live videos and gameplay totaled more than 103 million hours in March, according to Twitch data. “Fortnite is the new Facebook in some ways,” says Henry Cowling, creative managing director at MediaMonks, a digital production company. “Millennials and Gen Z are much more used to living on platforms like Fortnite.” Fortnite’s audience remains much smaller than Facebook and YouTube, which each have roughly 2 billion users. Still, the game isn’t that far off from Twitter and its 330 million members. And Fortnite enthusiasts are extremely loyal: Those between the ages... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-10 14:30:00 UTC ]
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[Sponsored Content] Multi-platform publishing has evolved from a buzzword to a business necessity. The idea is to get similar or related content onto multiple channels in order to reach and appeal to more people. The reasons for it are many, but here are a few. The post 3 Principles to... Continue reading at Folio Magazine
[ Folio Magazine | 2015-05-13 00:00:00 UTC ]
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For its first Digital Content NewFronts presentation, video startup HealthiNation kept its pitch short and sweet. In what was possibly this year's quickest NewFronts sell so far, HealthiNation showed a seven-minute video skimming over the publisher's fitness, cooking and health content to... Continue reading at AdWeek
[ AdWeek | 2015-05-06 00:00:00 UTC ]
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The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served... Continue reading at Advertising Age
[ Advertising Age | 2015-05-05 00:00:00 UTC ]
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Facebook drives 25 per cent of all social referrals online, and its algorithm changes can boost or blast a publishers' figures almost overnight. The social network is also reportedly in talks with news outlets inluding the New York Times a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-29 00:00:00 UTC ]
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Tolino, a German alliance of booksellers, launched a self-publishing platform, Tolino Media, which has already attracted notable, self-published authors in Germany. The post Tolino Launches Self-Publishing Platform in Germany appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-29 00:00:00 UTC ]
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Acquisition of Cannabis Business Times adds to company’s assets in horticulture segment; print magazine on the way. The post GIE Media Buys Into Cannabis Business appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-29 00:00:00 UTC ]
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Bloomberg Media made a case to advertisers today that it could target consumers of various generations across distribution platforms at its first Digital Content NewFronts presentation. Part of the 34-year-old media company's pitch revolved around a message that suggested we're all acting like... Continue reading at AdWeek
[ AdWeek | 2015-04-28 00:00:00 UTC ]
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BuzzFeed has built its business on publishing articles that get widely shared across various social channels, including Facebook and Twitter. Now it has a new way to better measure the relationship of those shares.On Monday at its NewFronts presentation, BuzzFeed announced an analytics tool that... Continue reading at Advertising Age
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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In this week's Digiday Podcast, Troy Young, president of digital media at Hearst Magazines, joined us to discuss how traditional media companies change -- and what will determine the winners in the fast-changing digital media market. "The whole publishing mechanism for digital is very different... Continue reading at Digiday
[ Digiday | 2015-04-24 00:00:00 UTC ]
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Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to help target ads and connect brands with people online more effectively, according to sources familiar with the plans. ... Continue reading at AdWeek
[ AdWeek | 2015-04-23 00:00:00 UTC ]
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Katie Kutsko, incoming editor-in-chief of The University Daily Kansan at the University of Kansas, is currently oozing awesomely geeky journalism passion. It has spilled over into a compelling manifesto on the publishing platform Medium in ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-22 00:00:00 UTC ]
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The platform approach has become a favorite tactic of publishers in the quest for scale. But while multi-title publishers Time Inc. and Condé Nast are cautiously rolling out platforms at an individual brand level, Hearst is taking a shortcut to scale. Hearst has created a centralized contributor... Continue reading at Digiday
[ Digiday | 2015-04-15 00:00:00 UTC ]
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The publishing veteran and author of seven books about St. Francis of Assisi has been tapped to head Franciscan Media Books, the nonprofit publishing arm of the Franciscan Friars of St. John the Baptist. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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The founders of the UK's Literary Platform reflect on the changes they've seen in digital publishing over the 5 years since launching their consultancy. The post London’s Literary Platform on A Half-Decade of Digital Change appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-10 00:00:00 UTC ]
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B2B publisher 1105 Media has just sold its education technology events to LRP Publications, a media company targeting education administrators. Four events were included in the deal. The post 1105 Media Sells Its Education Tech Events to LRP Publications appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-03 00:00:00 UTC ]
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Penguin Random House UK is hoping to engage with 16-19 year-olds with targeted teen content across social media platforms. The publisher, which closed its online teen book community Spinebreakers last September, will now produce targeted content for branded spaces on Tumblr, Twitter, YouTube... Continue reading at The Bookseller
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
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BuzzFeed is going literary. The ever-growing media company launched BuzzFeed Books in December of 2013, and this year it is launching several projects under new Literary Editor Saeed Jones. First up is the BuzzFeed Emerging Writers Fellowship pr ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-03 00:00:00 UTC ]
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Bonnier Corporation, publisher of dozens of special-interest publications including Saveur and Popular Science, is in talks to buy Men's Fitness magazine from American Media Inc., according to two people with knowledge of the conversations.One person said the expected sale price is "just shy of... Continue reading at Advertising Age
[ Advertising Age | 2015-03-30 00:00:00 UTC ]
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Last night’s news about news orgs publishing directly to Facebook wasn’t a surprise, exactly — we’ve known this was in the works for months — but it’s been a good excuse to think about the p ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-25 00:00:00 UTC ]
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If you’re a publisher, Facebook holds a lot of power. The social media giant is already responsible for directing up to 40 percent of some sites’ traffic, and 75 percent of BuzzFeed’s. Now, according to a report in The N ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-25 00:00:00 UTC ]
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