Fortnite emerges as a social media platform for Gen Z

A new study suggests that Fortnite has more in common with Facebook than Call of Duty, with the massively popular game emerging as a new kind of social network for a key demographic of younger consumers that brands covet. “Unlike other platforms and services, Fortnite uniquely combines benefits from gaming, social media and streaming platforms, offering consumers a singular experience,” according to the report from NRG, a brand consultancy that specializes in the intersection of entertainment and technology. “Consumers say it's the best place to ‘be my authentic self’ and to ‘connect to what everyone is talking about, making me feel like I’m not alone.' ” Fortnite, the multi-player video game with 250 million users, has ascended as a social network in part due to its popularity on Twitch, the Amazon-owned streaming platform.  Fortnite has both the largest audiences and most streamers on the service, where its live videos and gameplay totaled more than 103 million hours in March, according to Twitch data. “Fortnite is the new Facebook in some ways,” says Henry Cowling, creative managing director at MediaMonks, a digital production company. “Millennials and Gen Z are much more used to living on platforms like Fortnite.” Fortnite’s audience remains much smaller than Facebook and YouTube, which each have roughly 2 billion users. Still, the game isn’t that far off from Twitter and its 330 million members. And Fortnite enthusiasts are extremely loyal: Those between the ages... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-10 14:30:00 UTC ]
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Scribd Debuts New Browsing Platform

Stepping up competition in the ebook subscription category, Scribd is launching a new browsing feature that claims to combine the best of human and algorithmic book recommendation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-07 00:00:00 UTC ]
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Tribune Company Rebrands as Tribune Media

Tribune Company has announced a rebranding as Tribune Media Company, following news yesterday that the company would spin off its troubled print publications into Tribune Publishing. The rebranding reflects Tribune's shift from print publication to content, broadcast distribution and digital. ... Continue reading at AdWeek

[ AdWeek | 2014-08-04 00:00:00 UTC ]
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Media Monkeys Diary: TV writers, Eddie Mair, Gardeners Question Time

After the BBCs commissioning of Walter, a police comedy drama submitted by ITVs Kevin Lygo under the pseudonym Ruby Solomon, some commissioners are said to be wearily preparing to find out all the names of their rivals kids, so theyre ready in future for scripts by good but unknown writers for... Continue reading at The Guardian

[ The Guardian | 2014-08-03 00:00:00 UTC ]
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Ross Levinsohn Joins Scout Media as Executive Chairman

Scout Media, a men's sports and lifestyle digital publisher, has appointed Ross Levinsohn to executive chairman, the company's CEO James Heckman announced. Levinsohn served as CEO of Guggenheim Digital Media, which has recently been renamed Guggenheim Entertainment Media, for 18 months before... Continue reading at AdWeek

[ AdWeek | 2014-08-01 00:00:00 UTC ]
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Mighty Media Acquires Scarletta

Mighty Media Inc.,a Minneapolis packaging, production, and interactive company, has, as of July 1, made Scarletta, which publishes books primarily for the children's market, a division of Mighty Media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-23 00:00:00 UTC ]
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Salesforce.com's trademark infringement anything but social, lawsuit claims

Salesforce.com recently launched a new product called Social Studio in spite of the fact that an existing, competing product had already used that name for years, marketing software vendor StrongView Systems alleges in a new trademark-infringement lawsuit.Social Studio, which was launched in... Continue reading at PC World

[ PC World | 2014-07-22 00:00:00 UTC ]
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News Corp and media union warn over crackdown on spy reporting

Publisher says it would fight any measure that restricted free speech amid furore over new security lawsAustralias biggest newspaper publisher and the media union have warned the government against elements of a planned new national security bill that could allow journalists to be jailed for... Continue reading at The Guardian

[ The Guardian | 2014-07-17 00:00:00 UTC ]
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TombQuest: Scholastic’s Newest Multi-Platform Series

Following on the success of The 39 Clues, Infinity Ring and Spirit Animals, Scholastic is launching its latest multi-platform series for kids: Tombquest. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-16 00:00:00 UTC ]
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Naay: Manuvo’s Library Ebook Platform for Kids

Mexico's Manuvo has launched a new digitization and library subscription platform for small Spanish-language children's publishers called Naay. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-16 00:00:00 UTC ]
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I-5 Publishing Buys Say Media Pet Properties

I-5 Publishing is adding to its portfolio of pet brands by purchasing Dogster and Catster from Say Media. Terms weren't disclosed. Continue reading at Folio Magazine

[ Folio Magazine | 2014-07-16 00:00:00 UTC ]
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PW Launches GalleyTracker, A Review Copy Submission Platform for Traditional Publishers

PW is pleased to announce GalleyTracker, a new platform for submitting review copies for our consideration. The system enables publishers to submit print and digital galleys as well as all related information and to check review status on their submissions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-14 00:00:00 UTC ]
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Adams Publishing Buys Assets of Huckle Media

Adams Publishing Group, LLC announced that it has purchased the assets of Huckle Media LLC located in southern Minnesota, according to John Cribb, Cribb, Greene & Associates who represented the Huckle family in the transaction. The acquisition ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-14 00:00:00 UTC ]
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SheKnows Sharing its Explorer Platform With Competitors, For Free

On June 25, SheKnows introduced its Explorer platform, which it has been testing since early this year. In addition to the SheKnows network of verticals, 40 other publishers (including Time Inc. and ESPN) have integrated the content curation widget onto their sites, at no charge. Continue reading at Folio Magazine

[ Folio Magazine | 2014-07-09 00:00:00 UTC ]
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Facebook buys video ad platform LiveRail

Facebook Inc. bought video advertising company LiveRail to help it target and distribute video ads, AdWeek reported. TechCrunch pegged the price tag between $400 million and $500 million, although the companies haven’t disclosed the terms. LiveRail, based in San Francisco, has created a... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-07-03 00:00:00 UTC ]
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Will digital eat the children's media world? 'It's totally going to happen!'

But that doesn't necessarily mean printed books and linear television will die out by 2020, suggest expertsAre these the best of times or the worst of times for the children's entertainment industry? A panel session at the Children's Media Conference explored the question, concluding... well, it... Continue reading at The Guardian

[ The Guardian | 2014-07-03 00:00:00 UTC ]
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Global Publishing Leaders 2014: China South Publishing & Media Group Co., Ltd

China South Publishing & Media Group Co., Ltd (ZhongNan) is a book and newspaper publisher and printer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Olma Media Group

Olma Media Group is one of the most rapidly expanding publishing houses in Russia. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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B&N to Separate Retail, Nook Media

The Barnes & Noble board of directors has given its approval to separate the entity into two public companies with one holding the retail trade stores and the other holding its Nook operations plus the college bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
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Bibliomotion Launches 30gurus Instructional Platform

Bibliomotion has teamed with Exploros, an educational technology developer, to launch 30gurus.com, a learning platform that allows authors to turn their books into educational courses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
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Seeking Engagement, Media Firms Toss Readers the Keys

On April 24, during an all-hands meeting at Gawker Media's SoHo headquarters, founder and publisher Nick Denton was extolling the virtues of Kinja, his proprietary publishing platform that allows readers to participate in the company's editor ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-23 00:00:00 UTC ]
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