A native ad for Fidelity will appear on the cover of the latest issue of Forbes, which hits newsstands on Monday. The ad is on the actual cover -- it's not part of a foldout or second cover.Forbes was among the first publications to fully embrace native advertising -- a tactic where ads seek to mimic editorial content -- but the cover treatment takes the practice into mostly uncharted waters for magazines.That's because putting ads on magazine covers remains one of the last remaining taboos in an industry under so much financial pressure that it's now enlisting editors to work with advertisers. Last year, Time Inc., the nation's largest magazine publisher, ran tiny ads for Verizon Wireless on the cover of Time and Sports Illustrated. But it has not repeated the tactic. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2023-02-10 05:01:00 UTC ]
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NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek
[ AdWeek | 2023-02-08 20:00:00 UTC ]
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Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday
[ Digiday | 2023-02-02 05:01:00 UTC ]
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#digital media
Barnes & Noble was on the verge of disappearing, like Border's and Waldenbooks. Under new management it's turning around, and that's good news for readers. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-02-01 13:00:52 UTC ]
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The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World
[ PC World | 2023-01-24 19:39:28 UTC ]
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Poet and memoirist Sasha taqʷšəblu LaPointe recommends 10 books by Indigenous writers that influenced her. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-20 05:00:00 UTC ]
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Since the 1970 publication of 'Are You There God? It’s Me, Margaret.,' Judy Blume refused all offers for a film adaptation, until Kelly Fremon Craig wrote Blume an email that changed her mind. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-12 05:00:00 UTC ]
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Former Tattered Cover owner Joyce Meskis was remembered not only as pioneer in bookselling circles but also as a staunch supporter of the First Amendment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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Former Tattered Cover owner Joyce Meskis is being remembered not only as a pioneer in bookselling circles but also a staunch supporter of the First Amendment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Lit Hub is pleased to share the cover for Safiya Sinclair’s forthcoming memoir, How to Say Babylon, which Simon and Schuster will publish this summer. Sinclair is the author of the poetry collection Cannibal, winner of a Whiting Writers’ Award, the American Academy of Arts and Letters’ Metcalf... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-03 15:30:30 UTC ]
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Over the holidays, we asked our social media followers to vote for the best book cover of 2022 and after an especially close competition, a crowd favorite won the hearts of book lovers. From 32 beautiful cover designs, here are the semi-finalists: Valley of Want by Ross White, cover design by... Continue reading at Electric Literature
[ Electric Literature | 2022-12-30 12:00:00 UTC ]
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Tis the season for some literary pageantry and Electric Literature is hosting our third annual “Best Book Cover of the Year” tournament. You, our beloved readers, will decide a winner amidst a sea of book covers that published in 2022 via an interactive poll on our Twitter and Instagram... Continue reading at Electric Literature
[ Electric Literature | 2022-12-20 12:00:35 UTC ]
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Pantone's Color of the Year for 2023 is Viva Magenta, and we've got a roundup of books fit for celebrating the new color. Continue reading at Book Riot
[ Book Riot | 2022-12-16 11:38:00 UTC ]
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For what is now the seventh time in a row, I am pleased to present the best book covers of the year—as chosen by some of the industry’s best book cover designers. This year, I asked 31 designers to share their favorite covers of the year, and they came back with a grand total of […] Continue reading at Literrary Hub
[ Literrary Hub | 2022-12-13 09:55:52 UTC ]
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The Internet is getting weird again. Twitter’s recent stumbles under new ownership have surprisingly shined a quick light on the world of federated and decentralized social networking services, like Mastodon. These services are peer-to-peer or community-run networks, depending on the... Continue reading at PC World
[ PC World | 2022-11-30 11:45:00 UTC ]
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The best-selling debut author Bonnie Garmus created Elizabeth Zott, a chemist battling a sexist 1950s establishment, as the role model she craved — and found that readers wanted the same. Continue reading at The New York Times
[ The New York Times | 2022-11-16 14:07:21 UTC ]
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And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company
[ Fast Company | 2022-11-15 05:00:00 UTC ]
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While others sweat the fate of their book cover, for me, it’s the part of the publishing process I look forward to most. I not only love contemplating book covers and exploring options, but as the former art director at a major publishing house, I have a unique appreciation for how important the... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-26 08:53:11 UTC ]
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Literary Hub is pleased to reveal the cover for Stephen Buoro’s debut novel The Five Sorrowful Mysteries of Andy Africa, which will be published by Bloomsbury in April 2023. Here’s how the publisher describes the novel: Andrew Aziza is a fifteen-year-old boy living in Kontagora in Northern... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-19 13:30:34 UTC ]
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