A native ad for Fidelity will appear on the cover of the latest issue of Forbes, which hits newsstands on Monday. The ad is on the actual cover -- it's not part of a foldout or second cover.Forbes was among the first publications to fully embrace native advertising -- a tactic where ads seek to mimic editorial content -- but the cover treatment takes the practice into mostly uncharted waters for magazines.That's because putting ads on magazine covers remains one of the last remaining taboos in an industry under so much financial pressure that it's now enlisting editors to work with advertisers. Last year, Time Inc., the nation's largest magazine publisher, ran tiny ads for Verizon Wireless on the cover of Time and Sports Illustrated. But it has not repeated the tactic. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
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Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
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Cheek and irreverence abound in my favorite book covers this month. I also noticed an unusual number of interesting textures at play, some excellent uses of text as image, and at least a few geometric echoes bouncing around in there. But as ever, though I love to try to draw connections here in... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-03 08:51:46 UTC ]
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Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age
[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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In his new book, “DJ Screw: A Life in Slow Revolution,” author Lance Scott Walker charts how DJ Screw developed his trademark sound. Continue reading at The Washington Post
[ The Washington Post | 2022-05-23 12:00:00 UTC ]
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Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age
[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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A chance encounter in the National Library of Australia’s digital archive holds clues about an 1843 cookbook published in Parramatta. Continue reading at The Conversation
[ The Conversation | 2022-04-26 19:56:33 UTC ]
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War never happens in a vacuum. These books show the historic contours of Russia’s invasion of Ukraine. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2022-04-12 17:08:00 UTC ]
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Lit Hub is pleased to reveal the cover for Pulitzer-winning author Elizabeth Strout’s latest novel Lucy by the Sea, which will be published by Random House this September. In Lucy by the Sea, Strout follows Lucy—the protagonist of My Name is Lucy Barton and Oh William!—through the early days of... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-22 18:56:21 UTC ]
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Sasha LaPointe escaped a difficult childhood on a reservation by diving into Seattle punk. Her memoir, "Red Paint," finds solace in her Native roots. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-03-17 13:00:46 UTC ]
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Last year not only marked the twentieth publication anniversary of Jonathan Franzen’s The Corrections, it also saw the release of his first novel in seven years, Crossroads. So it was only fitting that Picador would embark on a redesign of the author’s backlist. We spoke with Alex Merto, the art... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-17 08:54:52 UTC ]
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Diana Abu-Jaber's writing is propulsive — but silkily so, wending on limber paragraphs that allow her to move with ease across a wide-ranging story about conflicted identities. Continue reading at The Washington Post
[ The Washington Post | 2022-03-15 13:25:02 UTC ]
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Religion children's publishers set their spring releases apart with a clear focus on the rituals and meaning of Easter, Passover, and Ramadan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-09 05:00:00 UTC ]
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Lit Hub is pleased to reveal the cover for Suad Amiry’s new novel, Mother of Strangers, which will be published by Penguin Random House this August. Mother of Strangers, based on a true story, follows the lives of 15-year-old mechanic Subhi and 13-year-old Shams, the girl he hopes to marry one... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-07 15:36:20 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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Last February, Astra Publishing House announced their new literary magazine, Astra Quarterly, billed as “the international magazine of literature.” Helmed by Nadja Spiegelman, former online editor of The Paris Review and author of I’m Supposed to Protect You from All This, Astra Quarterly is... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-03 16:27:33 UTC ]
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Lit Hub is pleased to reveal the cover for Laura Warrell’s debut novel Sweet, Soft, Plenty Rhythm, which will be published by Pantheon in fall 2022. Sweet, Soft, Plenty Rhythm follows Circus Palmer, a forty-year-old Boston-based trumpet player and old-school ladies’ man, who lives for his music... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-03 15:00:48 UTC ]
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Another month of books, another month of book covers. This February, while short on days, was long on eye-catching cover art—from the moody to the playfully nostalgic to the downright naughty. Below, my favorite book covers from February. Colorful blobs are a certified cover trend, but it’s the... Continue reading at Literrary Hub
[ Literrary Hub | 2022-02-28 09:51:41 UTC ]
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Rising YA sci-fi and fantasy author Lani Forbes died on February 3 in Boise, Idaho, following a nine-month battle with neuroendocrine cancer. She was 35. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-17 05:00:00 UTC ]
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