A native ad for Fidelity will appear on the cover of the latest issue of Forbes, which hits newsstands on Monday. The ad is on the actual cover -- it's not part of a foldout or second cover.Forbes was among the first publications to fully embrace native advertising -- a tactic where ads seek to mimic editorial content -- but the cover treatment takes the practice into mostly uncharted waters for magazines.That's because putting ads on magazine covers remains one of the last remaining taboos in an industry under so much financial pressure that it's now enlisting editors to work with advertisers. Last year, Time Inc., the nation's largest magazine publisher, ran tiny ads for Verizon Wireless on the cover of Time and Sports Illustrated. But it has not repeated the tactic. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
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On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday
[ Digiday | 2023-05-03 10:01:00 UTC ]
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Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age
[ Advertising Age | 2023-04-20 18:45:34 UTC ]
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Electric Literature is pleased to reveal the cover for writer Ross White’s poetry collection, Charm Offensive, which will be published by Eyewear Publishing this July. White is the designer and author of Valley of Want, a finalist for Electric Lit’s Best Book Cover of 2022 contest. Charm... Continue reading at Electric Literature
[ Electric Literature | 2023-04-14 11:00:00 UTC ]
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Company denies breaking the law but agrees to pay $210,000 penalty imposed by Liquor & Gaming NSWFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp-backed wagering company Betr has been fined a... Continue reading at The Guardian
[ The Guardian | 2023-04-14 02:39:52 UTC ]
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Ten years—ten years!—reliving JK Rowling’s journey from underdog pastiche to problematic bajillionaire seems like a lot, doesn’t it? And yet Max (formerly HBO Max) plans on sinking millions into a long-running reboot of the YA property. Obviously a lot happens in the books—frogs are eaten, naked... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-13 15:26:29 UTC ]
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Some of them posed for photos – and before they knew it they had become the face of skin lightening, bad boyfriends, penis disorders and Canadian immigration. What’s it like when your image goes around the world?Stock images are everywhere, and you probably rarely notice them: on billboards and... Continue reading at The Guardian
[ The Guardian | 2023-04-08 09:00:18 UTC ]
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Literary Hub is pleased to reveal the cover for two-time National Book Award winner Jesmyn Ward’s latest novel, Let Us Descend, “a haunting masterpiece about an enslaved girl in the years before the Civil War,” which will be published by Scribner this October. “In each book since my second... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-07 14:00:15 UTC ]
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Teju Cole’s new novel Tremor will be published by Random House this October. Cole told Lit Hub: The best book designs are, in my view, not illustrative. They stand as their own thing in some sort of relation to the book, at a cooperative angle to it. I feel lucky to have worked with the […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-03 14:00:48 UTC ]
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Fay Evans alleged similarity between the 2019 Excitable Edgar TV campaign and her self-published book A self-published author who sued John Lewis over its 2019 Christmas advert about a trouble-making dragon has lost her case.Fay Evans brought a case for copyright infringement, alleging that... Continue reading at The Guardian
[ The Guardian | 2023-04-03 12:29:46 UTC ]
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Amazon-owned Audible has started putting ads in audiobooks, potentially indicating a sea change within the industry. The company says it is “conducting limited testing” on a select user base with the advertisements and that this step is currently reserved for non-paying members, giving them... Continue reading at Engadget
[ Engadget | 2023-03-30 18:54:46 UTC ]
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The Nintendo eShop for the Wii U and 3DS game consoles officially closed for business on March 27th, 2023, permanently disabling all new purchases on the platforms. We knew this was coming. Nintendo quietly announced the eShop's closure over a year ago, asserting that it was the "natural life... Continue reading at Engadget
[ Engadget | 2023-03-27 14:00:52 UTC ]
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Literary Hub is pleased to reveal the cover for Bryan Washington’s latest novel, Family Meal, coming this fall from Riverhead Books. Here’s a bit about the book from the publisher: From the bestselling, award-winning author of Memorial and Lot, an irresistible, intimate novel about two young... Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-21 14:00:48 UTC ]
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The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek
[ AdWeek | 2023-03-17 11:28:40 UTC ]
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Literary Hub is very pleased to reveal the cover for Naomi Alderman’s new novel The Future, which will be published by Simon and Schuster this November. Here’s more about the book from the publisher: A compulsive technological thriller, The Future is a tour de force of intelligence and... Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-15 14:00:10 UTC ]
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‘The Book Cover Review’ is an unabashed celebration of what makes book covers such a singular art form. During the height of the pandemic, as many of us hunkered down with a tower of unread books, David Pearson was doing something different: He was thinking intensely about their covers.Read... Continue reading at Fast Company
[ Fast Company | 2023-03-15 04:00:00 UTC ]
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Publisher Texas Monthly, which marked its 50th anniversary last month, grew its overall revenue by 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased... Continue reading at AdWeek
[ AdWeek | 2023-03-13 10:21:33 UTC ]
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The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
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Electric Literature is pleased to reveal the cover for acclaimed writer Isle McElroy’s sophomore novel, People Collide, which will be published by HarperCollins this September. When Eli wakes up alone in the cramped Bulgarian apartment he shares with Elizabeth, his more organized and successful... Continue reading at Electric Literature
[ Electric Literature | 2023-02-22 15:10:28 UTC ]
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According to Bookstat, a service that collects online sales data in real time from Amazon, Apple, and Barnes & Noble across the e-book, digital audiobook, and print book formats, total online sales of those formats rose 5.6% in 2022, to $12.13 billion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-15 05:00:00 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2023-02-10 05:01:00 UTC ]
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