A native ad for Fidelity will appear on the cover of the latest issue of Forbes, which hits newsstands on Monday. The ad is on the actual cover -- it's not part of a foldout or second cover.Forbes was among the first publications to fully embrace native advertising -- a tactic where ads seek to mimic editorial content -- but the cover treatment takes the practice into mostly uncharted waters for magazines.That's because putting ads on magazine covers remains one of the last remaining taboos in an industry under so much financial pressure that it's now enlisting editors to work with advertisers. Last year, Time Inc., the nation's largest magazine publisher, ran tiny ads for Verizon Wireless on the cover of Time and Sports Illustrated. But it has not repeated the tactic. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
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Literary Hub is pleased to reveal the cover for C. Michelle Lindley’s debut novel, The Nude, which will be published by Atria in June. Here’s a little bit about the book from the publisher: A gripping, provocative, and sensual debut novel about an art historian who journeys to a Greek island to... Continue reading at Literrary Hub
[ Literrary Hub | 2023-10-03 14:00:04 UTC ]
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Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek
[ AdWeek | 2023-09-29 06:00:00 UTC ]
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Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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Literary Hub is pleased to reveal the cover for Amy Lin’s debut memoir Here After, which will be published by Zibby Books in March. Here’s a bit more about the book from the publisher: Here After is an intimate story of deep love followed by dizzying loss; a stunning, taut memoir from debut... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-20 14:00:02 UTC ]
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Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age
[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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Vintage/Anchor publisher Suzanne Herz will leave Penguin Random House in December. Anchor Books will gradually be phased out, starting with its hardcover program next January, with its 16,000-strong paperback backlist slated to move over to Vintage over time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-07 04:00:00 UTC ]
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Literary Hub is pleased to reveal the cover for Wei Tchou’s Little Seed, “an experimental memoir that braids together the narrative of the author’s relationship with her brother and family with a deeply personal field guide to ferns,” which will be published by Deep Vellum/A Strange Object in... Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-15 14:00:01 UTC ]
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When I began working on the design for the cover of Kyle Dillon Hertz’s debut novel The Lookback Window, I had two goals in mind: I wanted the book to be taken seriously, and I wanted to get it into the hands of readers who might not otherwise find it. Right from the beginning of […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-15 09:40:29 UTC ]
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Are you missing lockscreen covers for ebooks you've sideloaded onto your Kindle? Here’s how to fix them in just a few easy steps! Continue reading at Book Riot
[ Book Riot | 2023-08-14 10:35:00 UTC ]
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Literary Hub is pleased to reveal the cover for The Morningside, the third novel by bestselling, award-winning writer Téa Obreht, which will be published by Random House in March. Here’s a little bit more about the book from the publisher: After being expelled from their ancestral home in a... Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-02 14:00:09 UTC ]
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Literary Hub is pleased to reveal the cover for Ours, the debut novel by award-winning poet Philip B. Williams, forthcoming from Viking in February. Here’s a bit about the book from the publisher: In this ingenious, sweeping novel, Phillip B. Williams introduces us to an enigmatic woman named... Continue reading at Literrary Hub
[ Literrary Hub | 2023-07-26 14:00:11 UTC ]
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Literary Hub is pleased to reveal the cover for Grief is for People, a first memoir from the sharp-eyed essayist and novelist Sloane Crosley, which will be published by MCD/FSG on February 27, 2024. Here’s a bit about the book from the publisher: For most of her adult life, Sloane and Russell... Continue reading at Literrary Hub
[ Literrary Hub | 2023-07-19 14:00:54 UTC ]
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Literary Hub is pleased to reveal the cover for Grief is for People, a first memoir from the sharp-eyed essayist and novelist Sloane Crosley, which will be published by Macmillan on February 27, 2024. Here’s a bit about the book from the publisher: For most of her adult life, Sloane and Russell... Continue reading at Literrary Hub
[ Literrary Hub | 2023-07-19 14:00:54 UTC ]
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The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing.... Continue reading at AdWeek
[ AdWeek | 2023-07-12 08:56:56 UTC ]
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The release date and cover of pop icon Britney Spears' memoir have been released. Here's what you should know. Continue reading at Book Riot
[ Book Riot | 2023-07-11 16:42:00 UTC ]
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Literary Hub is pleased to reveal the cover for Marrying Friends, the forthcoming collection of short stories from Mary Rechner, which will be published by Propeller Books in October. Here’s a bit about the book from the publisher: When her troubled husband dies unexpectedly, mercurial Therese... Continue reading at Literrary Hub
[ Literrary Hub | 2023-07-11 15:00:43 UTC ]
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As more Quebecers come to libraries for services not found on the shelf, some librarians are calling for Montreal to follow the lead of other Canadian cities and hire social workers. Continue reading at CBC
[ CBC | 2023-07-10 08:00:00 UTC ]
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Electric Literature is pleased to reveal the cover for Jennifer Croft’s The Extinction of Irena Rey, which will be published by Bloomsbury Publishing on March 5th 2024. Preorder the book here. From the Booker International Prize-winning translator and Guggenheim fiction fellow, a propulsive,... Continue reading at Electric Literature
[ Electric Literature | 2023-07-07 11:00:00 UTC ]
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Tattered Cover has named Brad Dempsey interim CEO of the Denver bookstore chain, replacing CFO Margie Keenan, who served as interim CEO after former CEO and co-owner Kwame Spearman left in April to start a political career. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-06 04:00:00 UTC ]
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Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more direct advertising. The publisher currently generates roughly 80% of its revenue from content... Continue reading at AdWeek
[ AdWeek | 2023-06-28 09:22:55 UTC ]
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