Forbes Puts Native Ad for Fidelity on Its (Actual) Cover

A native ad for Fidelity will appear on the cover of the latest issue of Forbes, which hits newsstands on Monday. The ad is on the actual cover -- it's not part of a foldout or second cover.Forbes was among the first publications to fully embrace native advertising -- a tactic where ads seek to mimic editorial content -- but the cover treatment takes the practice into mostly uncharted waters for magazines.That's because putting ads on magazine covers remains one of the last remaining taboos in an industry under so much financial pressure that it's now enlisting editors to work with advertisers. Last year, Time Inc., the nation's largest magazine publisher, ran tiny ads for Verizon Wireless on the cover of Time and Sports Illustrated. But it has not repeated the tactic. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-13 00:00:00 UTC ]
News tagged with: #uncharted waters #verizon wireless #sports illustrated

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Netflix with ads will be available November 3rd for $7 per month

Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget

[ Engadget | 2022-10-13 17:45:26 UTC ]
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Best of 2000 AD Proves Why the Comics Are Classic

A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired

[ Wired | 2022-09-02 11:00:00 UTC ]
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The 11 Best Book Covers of August

Another month of books, another month of book covers. The hazy rainbow trend is back for August, in among a series of bold and mysterious cover treatments. Featuring a whole lot of red and some I-wish-this-was-a-poster standouts. Here are my favorite book covers of the month—as always, feel free... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-31 12:51:26 UTC ]
More news stories like this | News stories tagged with: #book covers #feel free #favorite book

A Trial Put Publishing’s Inner Workings on Display. What Did We Learn?

The book world can be opaque to outsiders. A case offered an unusual glimpse into it, revealing curiosities about the business and details about book deals. Continue reading at The New York Times

[ The New York Times | 2022-08-19 14:50:05 UTC ]
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Quiz: Which Goosebumps Cover Are You?

You’ve probably lost hours of sleep wondering which Goosebumps book cover most defines who you are as a person. Finally, here's your answer. Continue reading at Book Riot

[ Book Riot | 2022-08-11 10:32:00 UTC ]
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Antitrust trial puts book publishing industry in the dock

The Justice Department’s legal effort to block the merger of book publishing giants Penguin Random House and Simon & Schuster is more than just a showcase for the Biden administration’s tougher approach to corporate consolidation Continue reading at ABC News

[ ABC News | 2022-08-06 14:26:56 UTC ]
More news stories like this | News stories tagged with: #justice department #simon schuster #biden administration #corporate consolidation #penguin random house #book publishing

Silvia Moreno-Garcia’s new novel puts a feminist twist on ‘Dr. Moreau’

With a powerful woman at its center, ‘The Daughter of Doctor Moreau’ is a gripping tale that melds horror, history and a little romance Continue reading at The Washington Post

[ The Washington Post | 2022-07-28 11:00:11 UTC ]
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Reach warns on ad slowdown and 40% drop in programmatic yields

National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week

[ Media Week | 2022-07-26 10:13:19 UTC ]
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Nielsen Expands YouTube Measurement With Four-Screen Ad Deduplication

Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek

[ AdWeek | 2022-07-21 14:50:01 UTC ]
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Penguin Random House put up billboards displaying the work of LGBTQ authors in Texas and Florida.

In the midst of a deluge of book bans across the country, Penguin Random House has erected billboards featuring quotes from books by LGBTQ authors in six cities—New York City, Chicago, Dallas, Orlando, Miami and Austin. Florida’s “Don’t Say Gay” law and Texas’ anti-trans youth healthcare bills... Continue reading at Literrary Hub

[ Literrary Hub | 2022-07-19 14:46:40 UTC ]
More news stories like this | News stories tagged with: #lgbtq authors #book bans #penguin random house #random house

How global media are covering the Uber law-breaking revelations

From Washington Post’s reporting of the company thwarting government probes to Germany’s Süddeutsche Zeitung on Uber’s ‘wild west’ tacticsMore than 180 journalists at 40 media outlets including the Guardian, Le Monde, the Washington Post and the BBC have collaborated on a series of investigative... Continue reading at The Guardian

[ The Guardian | 2022-07-11 05:29:40 UTC ]
More news stories like this | News stories tagged with: #global media #sddeutsche zeitung #wild west #le monde #put pressure

A Definitive Power Ranking of the Sexiest Book Covers

Designing a book cover is challenging, even more so when the work contains a raunchy subject matter. How do you convey, in a single glance, that the book is sensual, even sexy, without falling for pornographic tropes? My debut novel, Little Rabbit, is about a sub/dom relationship between a... Continue reading at Electric Literature

[ Electric Literature | 2022-06-30 11:00:00 UTC ]
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Native American superhero comics leap stereotypes in a single bound

A bookstore in New Mexico fosters a community of Native artists, writers, and fans of the flourishing Indigenous comic book genre. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2022-06-27 14:59:00 UTC ]
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A plan to fix the internet: Put the government in charge

Ben Tarnoff believes that on the web, the profit motive and the public good are inherently at odds. Continue reading at The Washington Post

[ The Washington Post | 2022-06-24 12:00:51 UTC ]
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Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek

[ AdWeek | 2022-06-15 13:00:00 UTC ]
More news stories like this | News stories tagged with: #early version #measurement company #cross-platform tool #enable publishers #single metric #digital platforms #nielsen

Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-15 09:30:00 UTC ]
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The 17 Best Book Covers of May

Cheek and irreverence abound in my favorite book covers this month. I also noticed an unusual number of interesting textures at play, some excellent uses of text as image, and at least a few geometric echoes bouncing around in there. But as ever, though I love to try to draw connections here in... Continue reading at Literrary Hub

[ Literrary Hub | 2022-06-03 08:51:46 UTC ]
More news stories like this | News stories tagged with: #book covers #draw connections #favorite book

TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
More news stories like this | News stories tagged with: #samba tv #prime time #measurement solutions #nielsen

How DJ Screw put Houston hip-hop on the map

In his new book, “DJ Screw: A Life in Slow Revolution,” author Lance Scott Walker charts how DJ Screw developed his trademark sound. Continue reading at The Washington Post

[ The Washington Post | 2022-05-23 12:00:00 UTC ]
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