A native ad for Fidelity will appear on the cover of the latest issue of Forbes, which hits newsstands on Monday. The ad is on the actual cover -- it's not part of a foldout or second cover.Forbes was among the first publications to fully embrace native advertising -- a tactic where ads seek to mimic editorial content -- but the cover treatment takes the practice into mostly uncharted waters for magazines.That's because putting ads on magazine covers remains one of the last remaining taboos in an industry under so much financial pressure that it's now enlisting editors to work with advertisers. Last year, Time Inc., the nation's largest magazine publisher, ran tiny ads for Verizon Wireless on the cover of Time and Sports Illustrated. But it has not repeated the tactic. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
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Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek
[ AdWeek | 2012-10-11 00:00:00 UTC ]
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#$40 million
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Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
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#ad platform
Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies... Continue reading at Advertising Age
[ Advertising Age | 2016-01-26 00:00:00 UTC ]
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Literary Hub is pleased to reveal the cover for former Stegner Fellow and Jones Lecturer at Stanford University, Greg Wrenn’s memoir, Mothership: A Memoir of Wonder and Crisis forthcoming from Regalo Press. Here’s a bit about the book from the publisher: Mothership: A Memoir of Wonder and Crisis... Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-30 14:30:33 UTC ]
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How does book cover design work? Find here an introduction to the process, both in self- and traditional publishing. Continue reading at Book Riot
[ Book Riot | 2023-07-10 10:30:00 UTC ]
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Literary Hub is pleased to reveal the cover for Pulitzer Prize finalist Daniel Mason’s North Woods, “a sweeping novel about a single house in the woods of New England, told through the lives of those who inhabit it across the centuries,” which will be published by Random House in September.... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-11 14:00:21 UTC ]
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Literary Hub is pleased to reveal the cover for Athena Dixon’s memoir in essays The Loneliness Files, forthcoming from Tin House this fall. Here’s a bit about the book from the publisher: In Spring 2020, the world as we knew it ground to a halt at the start of the COVID pandemic—streets emptied,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-28 15:00:10 UTC ]
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Literary Hub is pleased to reveal the cover for Ed Park’s long awaited second novel Same Bed Different Dreams, which will be published by Random House this fall. Here’s a bit about the novel from the publisher: March, 1919. Far-flung Korean patriots establish the Korean Provisional Government to... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-24 15:00:34 UTC ]
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Literary Hub is pleased to reveal the cover for Rachel Eliza Griffiths’s novel Promise, which Danielle Evans calls “a stunning exploration of the weight and triumph of legacy” and which will be published by Random House in July. Here’s some more about the book from the publisher: The Kindred... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-23 15:00:59 UTC ]
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Literary Hub is pleased to reveal the cover for National Book Foundation 5 under 35 honoree and Center for Fiction and VCU Cabell First Novel prize finalist Lydia Kiesling’s second novel, Mobility, which this August will be the first book to be published on the new imprint from Crooked Media,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-13 16:01:46 UTC ]
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Literary Hub is pleased to reveal the cover for Edan Lepucki’s Time’s Mouth forthcoming from Counterpoint in August 2023. From the bestselling author of California, comes this “enthralling saga about family secrets that grow more powerful with time, set against the magical, dangerous landscape... Continue reading at Literrary Hub
[ Literrary Hub | 2022-12-15 14:30:17 UTC ]
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Literary Hub is pleased to reveal the cover for Elysha Chang’s A Quitter’s Paradise, the first book on Sarah Jessica Parker’s imprint at Zando, forthcoming in June 2023. This debut novel examines the grief of a young woman desperate to detach from the reality of her mother’s death and... Continue reading at Literrary Hub
[ Literrary Hub | 2022-12-08 14:30:46 UTC ]
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With visually stunning, bespoke titles that focus on environmental and social issues, the publisher looks to inspire curious, confident, and engaged young readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-23 05:00:00 UTC ]
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#social issues
Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age
[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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#nielsen finds
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Literary Hub is pleased to reveal the cover for Luis Alberto Urrea’s Good Night, Irene, the latest novel from the bestselling novelist and Pulitzer Prize and NBCC finalist, which will be published by Little, Brown, this spring. Here’s how the publisher describes the novel: In 1943, Irene... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-21 13:30:51 UTC ]
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In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday
[ Digiday | 2022-10-17 04:01:00 UTC ]
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Literary Hub is pleased to reveal the cover for Jai Chakrabarti’s A Small Sacrifice for an Enormous Happiness, forthcoming from Penguin Random House in February 2023. The book, comprised of 14 short stories, details what family means today across cultures, continents, and faith. The title story,... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-12 15:00:59 UTC ]
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For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek
[ AdWeek | 2020-11-10 14:00:00 UTC ]
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#major shift
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Take a peek at a trend in YA book covers: realistic illustrated covers! We've rounded up a bunch of gorgeous designs from recent years and launching 2020. Continue reading at Book Riot
[ Book Riot | 2019-11-08 11:35:04 UTC ]
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#ve rounded
#ya book
Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday
[ Digiday | 2019-10-24 04:00:05 UTC ]
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#large chunk
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