Forbes Media Expands Native Advertising Service

Forbes Media announced today the expansion of its native advertising efforts with BrandVoice "Special Features," which allows companies to publish branded digital content with the same tools as the editorial staff.This is the fourth BrandVoice feature created since the platform's debut in 2010. The new offering will allow advertisers to take a multi-platform approach by including posts, videos, infographics, interactive elements and photo galleries on the Forbes website.Dell is the first company to use the new feature, in partnership with Forbes.com. The marketer's eight-week campaign "1 in 7 Billion" kicks off today. The campaign focuses on personalized medicine and technology-driven healthcare available through the cloud, and is part of a larger campaign called "Future Ready." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-28 00:00:00 UTC ]
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Scott Morrison's media blitz goes awry as A Current Affair turns up the heat | The Weekly Beast

Justin Stevens tweets Tracy Grimshaw gave a ‘great interview’. Plus: Morrison condemned in News Corp papersScott Morrison avoided talking to ABC 7.30 host Leigh Sales this week, choosing A Current Affair’s Tracy Grimshaw instead to deliver his television message to the women of Australia on... Continue reading at The Guardian

[ The Guardian | 2021-03-26 02:59:47 UTC ]
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News Corp Australia papers labelled 'sexist' and 'toxic' by former staff photographer at media inquiry

Photographers told to provide images of attractive women and avoid ‘pigs in lipstick’The Weekly Beast: News Corp gives Kevin Rudd the silent treatmentA veteran News Corp Australia photographer has given devastating evidence to a parliamentary inquiry about the way the Murdoch newspapers treated... Continue reading at The Guardian

[ The Guardian | 2021-03-12 07:44:32 UTC ]
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Libraries Offering Services to Seniors During COVID-19 Pandemic

Taking a look at libraries offering services to seniors during the pandemic, with programs for memory care, vaccine roll-out, and more. Continue reading at Book Riot

[ Book Riot | 2021-03-03 11:33:00 UTC ]
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Roku Buys Nielsen’s Advanced Video Advertising Business, Accelerating DAI Capabilities

Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek

[ AdWeek | 2021-03-01 21:30:00 UTC ]
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What Do Libraries Do?: 7 Services Your Public Library (Probably) Offers

"What do libraries do?" You may be surprised by these seven basic services your public library offers for free, including job search help. Continue reading at Book Riot

[ Book Riot | 2021-03-01 11:30:00 UTC ]
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Arachne Press expands into audiobooks

Arachne Press has taken a leap into the world of audiobooks, with nine books due for publication this year set to be simultaneously released in audio format. Continue reading at The Bookseller

[ The Bookseller | 2021-02-22 18:36:45 UTC ]
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From Charlie Hill to the 1491s, ‘We Had a Little Real Estate Problem’ gives Native American comedians their due

Kliph Nesteroff’s book shows the importance and influence that proper representation in the media can have. Continue reading at The Washington Post

[ The Washington Post | 2021-02-22 16:57:23 UTC ]
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Canadian libraries increasingly scrapping late fees to boost access to services

Long considered a tool to encourage patrons to return materials on time, in the past few years hundreds of public libraries have decided late fees do more harm than good by keeping away low-income and disadvantaged readers. Continue reading at CBC

[ CBC | 2021-02-21 09:00:00 UTC ]
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TV, OOH and radio set to drive return to media inflation

Big offline channels are forecast to outpace digital media this year, with the exception of print. Continue reading at Media Week

[ Media Week | 2021-02-17 09:42:23 UTC ]
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What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
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What a $5.5 million Super Bowl ad can buy in digital media

[ Digiday | 2021-02-05 05:01:00 UTC ]
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‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-03 05:01:00 UTC ]
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‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

[ Digiday | 2021-02-03 05:01:00 UTC ]
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Japan's Media Do Buys Firebrand

Firebrand Technologies has been acquired by Media Do International, the U.S. subsidiary of Tokyo-based Media Do Ltd., a major e-book distributor. Firebrand founder Fran Toolan will remain CEO for at least the next three years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
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NetGalley bought by Media Do International

NetGalley and its owner Quality Solutions/Firebrand Technologies have been sold to Media Do International. Continue reading at The Bookseller

[ The Bookseller | 2021-02-01 22:14:04 UTC ]
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Hachette launches Feminist Book Box subscriptions service

Hachette UK is launching the Feminist Book Box, a subscription service intended to highlight the best in feminist writing and storytelling across its 10 divisions, including Hodder & Stoughton, Little, Brown and Orion. Continue reading at The Bookseller

[ The Bookseller | 2021-01-28 01:29:39 UTC ]
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Shamrock Capital Acquires Bayard Advertising

Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic... Continue reading at AdWeek

[ AdWeek | 2021-01-27 23:07:08 UTC ]
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Here’s what you need to know about the book club service that just raised $40 million.

This morning, PR Newswire broke the news that Literati, an “innovative literary brand,” has just raised 40 million dollars in Series B funding. Among its investors is NBA giant Steph Curry. If you’re anything like me, you may have some questions, among them: What’s the $40 million being used... Continue reading at Literrary Hub

[ Literrary Hub | 2021-01-27 18:53:56 UTC ]
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