Forbes Media Expands Native Advertising Service

Forbes Media announced today the expansion of its native advertising efforts with BrandVoice "Special Features," which allows companies to publish branded digital content with the same tools as the editorial staff.This is the fourth BrandVoice feature created since the platform's debut in 2010. The new offering will allow advertisers to take a multi-platform approach by including posts, videos, infographics, interactive elements and photo galleries on the Forbes website.Dell is the first company to use the new feature, in partnership with Forbes.com. The marketer's eight-week campaign "1 in 7 Billion" kicks off today. The campaign focuses on personalized medicine and technology-driven healthcare available through the cloud, and is part of a larger campaign called "Future Ready." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-28 00:00:00 UTC ]
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Simone Biles, Naomi Osaka, and the media’s coverage of mental health in sports

Yesterday, during the women’s gymnastics team final at the Olympic Games in Tokyo, Simone Biles, of the USA, lost her bearings while performing a vault, and stumbled as she landed. Soon after, she left the venue, accompanied by a medical official; when she returned, it was only to watch her... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-07-28 12:41:18 UTC ]
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Who Wrote the Advertising Slogan ‘Go to Work on an Egg’?

In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature

[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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Welbeck Preps England Football History; Harper Expands Rights With Jeffrey Archer

Industry Notes: HarperCollins announces new rights territories for Jeffrey Archer's work; Welbeck has a license for England Football. The post Welbeck Preps England Football History; Harper Expands Rights With Jeffrey Archer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-07-09 19:18:23 UTC ]
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Agencies’ latest DE&I initiatives aim to dig deeper into systemic challenges for diverse and minority media

Publicis, Nielsen and Havas Media all took steps to advance DE&I efforts in the last 24 hours. The post Agencies’ latest DE&I initiatives aim to dig deeper into systemic challenges for diverse and minority media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-07-08 04:01:00 UTC ]
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High Costs, Services Disruptions Plague Book Biz Supply Chain

Truck driver shortages, widespread port congestion, and skyrocketing container costs are among the biggest challenges facing the book industry supply chain for the rest of the year and into 2022, panelists on a July 6 BISG webinar looking at freight and shipping issues agreed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-07 04:00:00 UTC ]
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Books in the Media: Kellaway goes straight to top of the class

This week, it was Lucy Kellaway's memoir Re-educated (Ebury) that caught the critics' attention, picking up mentions in the Observer, the Times, the Telegraph, the Daily Mail and The Bookseller. Continue reading at The Bookseller

[ The Bookseller | 2021-07-05 06:34:13 UTC ]
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Books in the Media: Galgut's latest promises to be 'one of the best novels of the year'

Damon Galgut's The Promise (Chatto & Windus) came out on top in this week's reviews, with the twice Booker-shortlisted author picking up nods from the Guardian, Times and New York Times. Continue reading at The Bookseller

[ The Bookseller | 2021-06-20 22:03:08 UTC ]
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Davis extols virtues of cross-media agenting as Ki enters second decade

How would you pronounce Ki? When Meg Davis left MBA in 2011, after 25 years, to start her own agency, she was casting about for a company name that would work well on social media and that tripped off the tongue. She says: “I didn’t want to call it Meg Davis and Associates because I thought... Continue reading at The Bookseller

[ The Bookseller | 2021-06-18 18:15:49 UTC ]
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Books in the Media: Meghan, Duchess of Sussex sits comfortably in critic's picks

Last week, Meghan, Duchess of Sussex published her first children's book The Bench with Penguin Random House Children's. It picked up reviews from the Evening Standard, the Irish Times, the Telegraph, the Independent and the New York Times, making it one of the most reviewed new titles. Continue reading at The Bookseller

[ The Bookseller | 2021-06-13 20:19:26 UTC ]
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U.S. Book Show: Key Findings from Project Panorama's 'Immersive Media & Books 2020' Report

Professors Rachel Noorda and Kathi Inman Berens offer a 21-minute presentation of some key findings from their groundbreaking survey report 'Immersive Media & Books 2020.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-28 04:00:00 UTC ]
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Abu Dhabi International Book Fair Expands Translation Grants for Exhibitors

Organizers have expanded the 'Spotlight on Rights' translation grants in 2021 in support for the book industry. The post Abu Dhabi International Book Fair Expands Translation Grants for Exhibitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-05-21 13:30:25 UTC ]
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The Miami Herald, The Appeal, and media unions’ ongoing fight

On Saturday, the newspaper publisher McClatchy tweeted a happy early Mother’s Day to all the moms in the company. “We are proud to support you with our new paid parental leave,” the tweet read. “While still in the process of reaching agreements with some of our guilds, we look forward to the... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-05-11 12:32:25 UTC ]
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Every company must be a tech company first and a media company second

To control the fate of your business, resist the temptation to grow dependent on the many intermediaries who’d like to sit between you and your customers. Search the phrase “every company is a media company” and you’ll get a litany of articles and posts from social media influencers about how... Continue reading at Fast Company

[ Fast Company | 2021-05-07 07:00:25 UTC ]
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Opening the Doorways of Recognition for Native People: A Conversation with Joy Harjo, by Crystal AC Salas

Interviews Photo © Matika Wilbur For the 44th Annual Writers Week, the University of California, Riverside Department of Creative Writing, in partnership with the LA Review of Books, honored three US Poets Laureate with Lifetime Achievement... Continue reading at World Literature Today

[ World Literature Today | 2021-04-21 15:11:24 UTC ]
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Brandeis University Press Expands with UPNE Backlist

Brandeis University Press has acquired the University Press of New England's backlist, and plans to use the titles to support its own expansion into some genres that have been underserved since UPNE’s closure. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-20 04:00:00 UTC ]
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PRH expands traineeship scheme for talent from under-represented groups

Penguin Random House has opened applications for The Scheme 2021, its traineeship to find talent from under-represented groups in publishing, and extended it into sales and publicity alongside editorial. Continue reading at The Bookseller

[ The Bookseller | 2021-04-19 21:12:47 UTC ]
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Doubleday Expands into Wellness and Self-Help

The Doubleday division of Penguin Random House is expanding its nonfiction list to include wellness and self-help titles. The first titles are expected to be published in 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-15 04:00:00 UTC ]
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Clear Channel scoops Commercial Team of the Year at Campaign Media Awards

The outdoor media owner beat 4 Sales, Hearst Solutions, News UK and Reach Solutions to claim the coveted prize. Continue reading at Media Week

[ Media Week | 2021-04-14 15:33:07 UTC ]
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John Boehner, Matt Gaetz, and government by right-wing media

On Friday, Politico published an excerpt from On the House, a forthcoming memoir by John Boehner, the Republican former House speaker, that, in Politico’s words, is the story of “how America’s center-right party started to lose its mind, as told by the man who tried to keep it sane.” The excerpt... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-04-05 12:13:42 UTC ]
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