Forbes Media announced today the expansion of its native advertising efforts with BrandVoice "Special Features," which allows companies to publish branded digital content with the same tools as the editorial staff.This is the fourth BrandVoice feature created since the platform's debut in 2010. The new offering will allow advertisers to take a multi-platform approach by including posts, videos, infographics, interactive elements and photo galleries on the Forbes website.Dell is the first company to use the new feature, in partnership with Forbes.com. The marketer's eight-week campaign "1 in 7 Billion" kicks off today. The campaign focuses on personalized medicine and technology-driven healthcare available through the cloud, and is part of a larger campaign called "Future Ready." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-28 00:00:00 UTC ]
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Cosy crime has boomed in the last year but there is still space for the psychological thriller, according to agents and editors, who describe a general appetite for crime and escapism that has flourished under lockdown. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 15:43:41 UTC ]
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The Young H G Wells by Claire Tomalin (Viking) was the most reviewed book this week. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 10:00:51 UTC ]
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Known for her debut novel Testament, the Ian Fleming fanatic has been approved to write new novels set in 007’s world but without the agent himselfA new generation of Double O agents has been authorised by the estate of Ian Fleming, with Bond aficionado and novelist Kim Sherwood set to pen a new... Continue reading at The Guardian
[ The Guardian | 2021-11-04 09:49:02 UTC ]
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Combined accounts worth £53m in annual billings in 2020, according to Nielsen data. Continue reading at Media Week
[ Media Week | 2021-11-03 11:07:53 UTC ]
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Paul McCartney’s The Lyrics: 1956 to the Present, edited by Paul Muldoon (Allen Lane), was one of the critics' most reviewed books this week. The book was mentioned in the Observer, Daily Mail, Telegraph, Times, Irish Times, Washington Post and the New Yorker. Continue reading at The Bookseller
[ The Bookseller | 2021-11-02 02:24:55 UTC ]
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The National Teen Book Club is aiming to reach 50,000 young people in 600 schools in a drive to raise literacy levels and encourage a love of reading. Continue reading at The Bookseller
[ The Bookseller | 2021-10-29 16:42:42 UTC ]
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Hay House UK is expanding its editorial department and has appointed Helen Rochester as editorial director. Continue reading at The Bookseller
[ The Bookseller | 2021-10-27 04:55:59 UTC ]
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The independent publisher was reinstated on YouTube following a backlash, but questions remain. Continue reading at Media Week
[ Media Week | 2021-10-26 15:58:53 UTC ]
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Hodder Education has withdrawn a textbook questioning if the treatment of Native Americans has been exaggerated, following complaints. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 13:19:43 UTC ]
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A group of YA authors have been forced to backtrack over plans for a Non-Fungible Token (NFT) story following an online backlash against the project. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 11:15:07 UTC ]
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Entrepreneur Etan Ilfeld, owner of the Watkins Media Group, has bought John Hunt Publishing (JHP) for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2021-10-24 22:51:13 UTC ]
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For broadcasters Shelley Ware and Rana Hussain, women and people from diverse backgrounds are underrepresentedShelley Ware, an experienced media personality across television and radio and Yankunytjatjara and Wirangu woman, recently posted to Twitter: “I’ll be honest the lack of diversity in... Continue reading at The Guardian
[ The Guardian | 2021-10-22 19:00:22 UTC ]
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Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Pittsburgh’s White Whale Bookstore celebrated its five-year anniversary on October 15 with something special: the grand opening of its newly expanded space. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-19 04:00:00 UTC ]
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Essence, GroupM's digital media agency, has expanded its presence into France with a Paris office that will be overseen by Guillaume de La Fl?ch?re, chief executive of digital transformation agency Neo MediaWorld, to support emerging local client programmatic needs. La Fl?ch?re will continue in... Continue reading at AdWeek
[ AdWeek | 2021-10-18 11:36:54 UTC ]
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Springer Nature has introduced a free auto-translation service for books and manuscripts for its authors Continue reading at The Bookseller
[ The Bookseller | 2021-10-18 08:57:50 UTC ]
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Dave Grohl's memoir The Storyteller (S&S) was one of the critics most reviewed this week, picking up mentions in The Bookseller, the Observer, Guardian, Times, Sunday Times and Irish Times. Continue reading at The Bookseller
[ The Bookseller | 2021-10-17 21:25:03 UTC ]
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Supply chain specialist Woodland Group has acquired 50% of logistics company Worldwide Book Services, Continue reading at The Bookseller
[ The Bookseller | 2021-10-14 10:19:35 UTC ]
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Pantheon and Schocken Books will no longer be a division of Alfred A. Knopf, instead operating as an independent imprint alongside Knopf, Doubleday and Vintage/Anchor, and will continue a significant expansion of its staff under Lisa Lucas. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-13 04:00:00 UTC ]
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Shona Henderson has been appointed digital products manager at Sheffield-based Vertebrate Publishing, which is expanding its digital business. Continue reading at The Bookseller
[ The Bookseller | 2021-10-12 13:33:05 UTC ]
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