Forbes Media announced today the expansion of its native advertising efforts with BrandVoice "Special Features," which allows companies to publish branded digital content with the same tools as the editorial staff.This is the fourth BrandVoice feature created since the platform's debut in 2010. The new offering will allow advertisers to take a multi-platform approach by including posts, videos, infographics, interactive elements and photo galleries on the Forbes website.Dell is the first company to use the new feature, in partnership with Forbes.com. The marketer's eight-week campaign "1 in 7 Billion" kicks off today. The campaign focuses on personalized medicine and technology-driven healthcare available through the cloud, and is part of a larger campaign called "Future Ready." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-28 00:00:00 UTC ]
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This week's Media Briefing takes a peek at what will be talk of next week's Digiday Publishing Summit. The post Media Briefing: What to expect from the Digiday Publishing Summit 2022 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-03-24 04:01:00 UTC ]
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Chronicle Books has appointed Lynn Grady group publisher for a newly formed division that will encompass Princeton Architectural Press alongside the recently launched imprints Chronicle Prism and Chronicle Chroma. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-22 04:00:00 UTC ]
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The fast-growing media platform claims its mission is to foster community spirit – which it mainly does. But can it control the spread of misinformation?Introducing its financial results earlier this month for the fourth quarter of 2021, the community-based social networking platform Nextdoor... Continue reading at The Guardian
[ The Guardian | 2022-03-20 09:00:52 UTC ]
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Sasha LaPointe escaped a difficult childhood on a reservation by diving into Seattle punk. Her memoir, "Red Paint," finds solace in her Native roots. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-03-17 13:00:46 UTC ]
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The Marie Claire Edit shopping site is coming to the U.S., with an exclusive two-month deal with Nordstrom. The post Marie Claire expands shopping hub from the U.K. to the U.S. appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-03-16 04:01:00 UTC ]
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If publishing imprints were people, 10-year-old Triangle Square Books for Young Readers would be Seven Stories’ Mini-Me. It's worked out well for the imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-11 05:00:00 UTC ]
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Three authors joined author/moderator Emma Straub in a thought-provoking keynote panel, “Storytelling in the Cultural Moment,” to begin the third day of ABA's Snow Days online conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-11 05:00:00 UTC ]
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New books from religion publishers are examining the emotional toll social media can take on users, but also the ways that online engagement has the potential to strengthen one’s faith. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-23 05:00:00 UTC ]
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As the only Black director on her team, an employee at a large digital media company quit after the support and resources she needed to succeed went to her white colleagues instead. The post ‘They excluded me’: Confessions of a Black director at a digital media company who felt ‘invisible’... Continue reading at Digiday
[ Digiday | 2022-02-22 05:01:00 UTC ]
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Rising YA sci-fi and fantasy author Lani Forbes died on February 3 in Boise, Idaho, following a nine-month battle with neuroendocrine cancer. She was 35. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-17 05:00:00 UTC ]
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This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
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The online virtual reality experience that almost every tech giant today wishes to commercially exploit may not catch onIn the 1992 sci-fi dystopia Snow Crash, the author Neal Stephenson imagined a bleak 21st century where the collapse of the global economy had seen governments fall and their... Continue reading at The Guardian
[ The Guardian | 2022-02-07 19:11:48 UTC ]
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The Wall Street Journal, the New York Post, and other outlets were affected by an attack that News Corp’s cyber consultants say is linked to China. Cyber thieves accessed emails and other documents of News Corp employees, including journalists, in a hack that affected The Wall Street Journal,... Continue reading at Fast Company
[ Fast Company | 2022-02-04 12:56:21 UTC ]
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Fern McCauley has moved from The Artists Partnership to Hachette UK in the newly created role of head of media development, where she will be responsible for handling all book-to-film and TV rights deals for the business. Continue reading at The Bookseller
[ The Bookseller | 2022-02-01 05:31:21 UTC ]
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Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday
[ Digiday | 2022-01-31 05:01:00 UTC ]
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Violeta by Isabel Allende (Bloomsbury) was dubbed “a great sweeping story like a river in spate” by critics this week, picking up mentions in the Guardian, Financial Times, New Statesman, Independent and the Telegraph, while Free Love by Tessa Hadley (Jonathan Cape) and Reality+ by David... Continue reading at The Bookseller
[ The Bookseller | 2022-01-24 19:58:05 UTC ]
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Private equity-funded Recurrent Ventures now has 20 digital media brands under its purview — and is on the hunt for more acquisitions. But is its approach to injecting new life into these titles sustainable? The post Recurrent Ventures – the next big private equity-fueled media conglomerate?... Continue reading at Digiday
[ Digiday | 2022-01-18 05:01:00 UTC ]
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A Hearst employee returned to the office, but just a few weeks later COVID was in the building too. The post ‘There were seven cases on various floors that week’: Confessions of a media employee who returned to the office appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-01-14 05:01:00 UTC ]
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The pandemic is showing the holes in social safety nets across the U.S., but public libraries aren't the answer to those problems. Continue reading at Book Riot
[ Book Riot | 2022-01-12 11:42:00 UTC ]
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Priced at $14.99 per month, Harlequin Plus will offer subscribers monthly book bundles, access to an e-book library, and a regularly updated selection of movies and games. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-12 05:00:00 UTC ]
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