Forbes Media announced today the expansion of its native advertising efforts with BrandVoice "Special Features," which allows companies to publish branded digital content with the same tools as the editorial staff.This is the fourth BrandVoice feature created since the platform's debut in 2010. The new offering will allow advertisers to take a multi-platform approach by including posts, videos, infographics, interactive elements and photo galleries on the Forbes website.Dell is the first company to use the new feature, in partnership with Forbes.com. The marketer's eight-week campaign "1 in 7 Billion" kicks off today. The campaign focuses on personalized medicine and technology-driven healthcare available through the cloud, and is part of a larger campaign called "Future Ready." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-28 00:00:00 UTC ]
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Rupert Murdoch launches a new channel, C4 is threatened and notions of impartiality seem up for grabs. Are we seeing a challenge to the old order?Britain’s stubborn attachment to non-Tory values infuriates and worries Conservative politicians to equal degree. Yes, there is a suspicion of... Continue reading at The Guardian
[ The Guardian | 2021-09-19 07:00:29 UTC ]
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HarperFiction literary imprint The Borough Press has announced expansion plans and a string of promotions within its editorial team. Continue reading at The Bookseller
[ The Bookseller | 2021-09-15 07:36:01 UTC ]
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Two Viking titles stood out to critics this week: Bille Jean King's All In: An Autobiography and Richard Osman's second novel The Man Who Died Twice. Continue reading at The Bookseller
[ The Bookseller | 2021-09-13 01:06:55 UTC ]
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The women spearheading the progression of the publishing industry will be recognized at the Top Women in Media Awards Celebration on September 30, The post 2021 Top Women in Media Awards Luncheon appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2021-09-10 21:00:13 UTC ]
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The women spearheading the progression of the publishing industry will be recognized at the Top Women in Media Awards Celebration on September 30, 2021 in New York City. Join your industry peers, the Folio: and AdMonsters Team, and a few surprise guests to celebrate the honorees and all of their... Continue reading at Folio Magazine
[ Folio Magazine | 2021-09-10 21:00:13 UTC ]
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Decision rejecting appeal in Voller defamation case means companies will be likely to ban comments on more social media postsGet our free news app; get our morning email briefingSome of Australia’s biggest media companies have lost a bid in the high court to escape liability for defamatory... Continue reading at The Guardian
[ The Guardian | 2021-09-08 03:33:03 UTC ]
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Colson Whitehead's Harlem Shuffle (Fleet) danced across the review pages this week, picking up mentions in The Bookseller, the Guardian, the Times and the New York Times, consistently being labelled as "one to watch this autumn". Continue reading at The Bookseller
[ The Bookseller | 2021-09-06 14:54:44 UTC ]
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The award will now honor journal articles in even number years and books in odd number years, with the Oboler committee now seeking nominations for the 2022 journal article award. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
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News Corp co-chairman declines Senate communications committee invitation. Plus: Daily Telegraph names and shames ‘index case’Lachlan Murdoch will be en route to reopen Fox News offices in Los Angeles on Monday when the Senate media inquiry reconvenes to consider YouTube’s temporary ban on Sky... Continue reading at The Guardian
[ The Guardian | 2021-09-03 03:21:06 UTC ]
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Locast, a company that claimed to improve access to local TV stations for people who can’t get the signal via traditional means, has been dealt a blow by a New York Court. It lost a courtroom battle with CBS, ABC, NBC and Fox, which said the company was violating copyright. Deadline reports the... Continue reading at Engadget
[ Engadget | 2021-09-02 11:15:37 UTC ]
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A company purporting to improve access to local TV stations for people who can’t access the signal via traditional means has been dealt a blow by a New York Court. Locast has lost the courtroom skirmish started by CBS, ABC, NBC and Fox, which said that the company was violating their copyright.... Continue reading at Engadget
[ Engadget | 2021-09-01 10:42:15 UTC ]
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Nielsen seems to be betting the industry will shrug off its loss of accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-08-30 09:00:00 UTC ]
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Daisy Lafarge's Paul (Granta) came out on top as this week's most reviewed title, picking up mentions in the Guardian, Observer, Evening Standard, i, Irish Times, Scotsman, Independent, Telegraph and The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2021-08-23 05:08:13 UTC ]
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A senior editor at a digital publisher had been looking forward to working from the company’s office but, with masks now required, has found there aren’t many reasons to go. The post ‘Harder than I expected’: Confessions of a media employee on their experience returning to the office appeared... Continue reading at Digiday
[ Digiday | 2021-08-16 04:01:00 UTC ]
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The Media Rating Council, the third-party accreditation organization that checks Nielsen and other measurement firms' methodology, is likely to reach a decision about the status of Nielsen's national TV service early next week--and the industry is bracing for Nielsen's longstanding National TV... Continue reading at AdWeek
[ AdWeek | 2021-08-13 17:32:55 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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The stories and perspectives of Native American citizens have been consigned to the margins for centuries; Winter Counts is a response to that. Continue reading at The Bookseller
[ The Bookseller | 2021-08-11 17:41:31 UTC ]
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Don Winslow shows how the right is profiting off coronavirus disinformation: "They are laughing at how gullible you are." Continue reading at The Huffington Post
[ The Huffington Post | 2021-08-10 09:30:49 UTC ]
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Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-02 04:01:00 UTC ]
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Yesterday, during the women’s gymnastics team final at the Olympic Games in Tokyo, Simone Biles, of the USA, lost her bearings while performing a vault, and stumbled as she landed. Soon after, she left the venue, accompanied by a medical official; when she returned, it was only to watch her... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-07-28 12:41:18 UTC ]
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