Forbes Media announced today the expansion of its native advertising efforts with BrandVoice "Special Features," which allows companies to publish branded digital content with the same tools as the editorial staff.This is the fourth BrandVoice feature created since the platform's debut in 2010. The new offering will allow advertisers to take a multi-platform approach by including posts, videos, infographics, interactive elements and photo galleries on the Forbes website.Dell is the first company to use the new feature, in partnership with Forbes.com. The marketer's eight-week campaign "1 in 7 Billion" kicks off today. The campaign focuses on personalized medicine and technology-driven healthcare available through the cloud, and is part of a larger campaign called "Future Ready." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-28 00:00:00 UTC ]
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Bob Inglis tells Australian thinktank that Fox News and Wall Street Journal are holding back progress on climate A former Republican congressman has blamed Rupert Murdoch’s media outlets for fuelling “climate rejectionism” among conservatives, suggesting they could be part of the reason why the... Continue reading at The Guardian
[ The Guardian | 2020-10-14 08:57:17 UTC ]
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Heads of library services fear the success of digital and remote lending during lockdown could threaten their physical facilities, with the potential for “brutal” cuts on the way, according to a new report. Continue reading at The Bookseller
[ The Bookseller | 2020-10-12 13:22:14 UTC ]
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YouTube, Spotify, podcasts or TikTok may be digital, but they are decidedly warmer than, say, search-engine optimisation. Continue reading at Media Week
[ Media Week | 2020-10-12 09:21:30 UTC ]
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Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday
[ Digiday | 2020-10-08 01:00:00 UTC ]
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This year’s Digiday Technology Awards recognized the tech companies driving the digital media industry forward. Pioneers in the space spearheaded everything from marketing and advertising to personalization and subscriptions. The post Vox Media, Productsup and Zephr join this year’s Digiday... Continue reading at Digiday
[ Digiday | 2020-10-06 18:30:44 UTC ]
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Vice Media Group has named Ogilvy's Nadja Bellan-White to the role of global CMO, the publisher announced today. The newly created position will put Bellan-White in charge of the Vice portfolio's branding, communications and marketing internationally, leading the brand narrative for the... Continue reading at AdWeek
[ AdWeek | 2020-10-02 15:56:59 UTC ]
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West End performer and author Carrie Hope Fletcher has advised industry professionals to mobilise their social media platforms and create "engaging, authentic" content to increase audiences. Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 13:54:26 UTC ]
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Laura Whitaker-Jones has joined Watkins Media as marketing and publicity manager, overseeing the marketing and publicity team for the Watkins, Nourish and Duncan Baird imprints. Continue reading at The Bookseller
[ The Bookseller | 2020-09-28 23:38:29 UTC ]
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Ingram has announced that Darragh Deering has been promoted to senior manager, sales and client services, for its distribution channel Lightning Source. Continue reading at The Bookseller
[ The Bookseller | 2020-09-28 05:02:14 UTC ]
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After reporting success with a similar scheme in the US, Havas Media Group wants to make it easier for UK advertisers to buy digital media that targets underrepresented audiences. Continue reading at Media Week
[ Media Week | 2020-09-21 15:04:05 UTC ]
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DC Comics announced that DC Universe, a video on demand streaming service offering DC films, TV shows, comics, and online community, will be transformed into a digital comics subscription service in January 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-21 04:00:00 UTC ]
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The Age and Sydney Morning Herald get behind corporate campaign to ease Covid-related travel lockdowns Follow our Australian coronavirus live blogFull Australian Covid stats; Covid restrictions state by stateNSW cases map; Vic cases mapNSW hotspots list; Qld hotspots listSign up for Guardian... Continue reading at The Guardian
[ The Guardian | 2020-09-17 02:14:42 UTC ]
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U.S. Poet Laureate Joy Harjo serves as lead editor of this new collection, which showcases a range of poems as vast as the continent. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-09-16 19:52:14 UTC ]
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U.S. Poet Laureate Joy Harjo serves as lead editor of this new collection, which showcases a range of poems as vast as the continent. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-09-16 19:52:14 UTC ]
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U.S. Poet Laureate Joy Harjo serves as lead editor of this new collection, which showcases a range of poems as vast as the continent. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-09-16 19:52:14 UTC ]
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Digital Content Network, a trade body representing many publishers, told CEO Tim Cook as much. Continue reading at Publishing Executive
[ Publishing Executive | 2020-09-16 15:15:03 UTC ]
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U.K.-based literary publisher And Other Stories is expanding its footprint in the U.S., hiring former Farrar, Straus and Giroux editor Jeremy M. Davies as senior editor and searching for a U.S. director of publicity & trade marketing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-11 04:00:00 UTC ]
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Seven’s objections include weaker squads and reduced crowdsSummer without cricket on free-to-air TV loomsThe spectre of a summer without cricket on free-to-air TV has cast a shadow over the upcoming season amid reports Seven West Media has begun the process of cancelling its contract with... Continue reading at The Guardian
[ The Guardian | 2020-09-11 02:30:20 UTC ]
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Digital Content Network, a trade body representing many publishers, told CEO Tim Cook as much. Continue reading at Publishing Executive
[ Publishing Executive | 2020-09-03 21:40:05 UTC ]
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Digital Content Network, a trade body representing many publishers, told CEO Tim Cook as much. Continue reading at Publishing Executive
[ Publishing Executive | 2020-09-02 17:42:58 UTC ]
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